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Work Background
GrowthMentorMentor
Feb. 2025Magnum rank Mentor
respond.ioGrowth Manager
Mar. 2024Federal Territory of Kuala Lumpur, Malaysia1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns.
2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting.
3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages.
4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.
NextBillion.aiGrowth Marketer
Mar. 2023 - Mar. 2024Hyderabad, Telangana, India1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs.
2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD.
3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth.
4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.
NeverinstallGrowth Marketer
Apr. 2022 - Mar. 2023Bengaluru, Karnataka, India1. Achievements: 3X ROAS, and 2X increase in product Subscription Purchases.
2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns.
3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segment.
4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.
100msGrowth Marketer
May. 2021 - Apr. 2022Bengaluru, Karnataka, India1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs.
2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size.
3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI.
4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.
SentiSumGrowth Marketer
Oct. 2020 - Dec. 2020London, England, United Kingdom1. Achievements: 30% increase in quarterly organic inbound leads.
2. Designed and implemented a marketing plan to repurpose content to enhance brand visibility, generate demand, and maximize ROI.
Zuv FoundationCo-Founder
Jun. 2020 - Nov. 2024Delhi, IndiaProblem 1: 50% of orphanages don’t meet minimum standards for care. Developed and led initiatives to improve standards, reducing long-term health risks for over 100,000 children.
Problem 2: 40% of institutionalized children live in poverty. Designed and implemented programs to address malnutrition and improve hygiene for 1500+ shelter homes.
Problem 3: Significant skill gap in academics. Implemented academic workshops, improving outcomes for over 20,000 children and enhancing employability prospects. 1. Started with an aim to improve the overall standard of care and achieve measurable improvements in the quality of life of unprivileged children and women.
2. Empowered 1,00,000+ vulnerable children and women by offering aid (food, clothing, education and health) to nationwide orphanages and shelter homes, closing the resource gap.
3. Collaborated with diverse stakeholders, including government agencies and local administrators, to develop a cost-effective and scalable supply chain, demonstrating cross-functional coordination and strategic planning.
Pidilite Industries LimitedSales And Marketing
Apr. 2020 - Jun. 2020Mumbai1. Market Assessment for Bluefix Pilot Launch: Conducted market research in Jaipur to gather end-user feedback on the product’s pilot launch, identify blockers in product adoption and recommended marketing initiatives to enhance adoption rates.
2. Opportunity Sizing for Double-Sided Tapes: Conducted market sizing in Mumbai to estimate potential
market share for Pidilite’s double-sided tape. Analyzed the competitive landscape to identify key players, areas where competitors failed, and opportunities to differentiate Pidilite’s offering.
CodeBinary InitiativesCo-Founder
May. 2018 - Jun. 2019Delhi, India
Kiranam Technologies Inc.Software Developer
Feb. 2018 - May. 2018Hyderabad Area, India
Online VisasSoftware Engineer
Aug. 2017 - May. 2018Norman, Oklahoma, U.S.
Online VisasJunior Application Developer
May. 2017 - Jul. 2017Norman, Oklahoma, U.S.
The American University in CairoWeb Developer
Dec. 2016 - Feb. 2017Cairo Governorate, Egypt
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