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Work Background
Publicis GroupeAccount Director
Feb. 2024 - Nov. 2024Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia• Supervised and executed campaigns from start to production, ensured it followed the overall brand strategy
• Managed various expert partners to develop integrated strategic campaign plans
• Liaised with key clients on a day to day basis and built strong partnerships
• Delivered integrated campaigns aligned with brand strategy, increasing client satisfaction scores by 15%. Client Industry: Food FMCG
Mediabrands Content StudioBrand Director
Jan. 2023 - Oct. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Lead & managed client projects and nurtured client relationships
• Planned projects, coordinated various teams and budgets to reach client's goals
• Managed the PETRONAS Leadership Centre website from build to LIVE
• Developed creative ideas & comms strategies for PETRONAS Sustainability campaigns Client Industry: Oil & Gas
TagAccount Director
Feb. 2020 - Jul. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Managed the day to day comms and worked closely with the Dairy Farm & Schneider SEA clients
• Partnered with internal and external stakeholders to manage resources and timeline
• Lead and motivated the internal team around the clients objectives and culture
• Collaborated with regional team in TH, IN, AUS to secure a global production project from Schneider Electric EMEA Client Industry: Retail Hypermarket, Retail Health & Beauty, Electrical Equipment
MRM//McCannDigital Associate Account Director
Aug. 2016 - May. 2018Beijing, China• Managed the Intel B2C and B2B projects as the key contact person for the client to ensure effective delivery
• Led a Sr. Account Executive and a group of interns by managing, nurturing and giving them constructive feedback
• Monitored analytics reporting and did A/B testing to improve content and creatives
• Collaborated with the US MRM team by providing cultural consultation for their global campaigns in China Client Industry: IT/Semiconductor
OgilvyOne WorldwideDigital Senior Account Manager/Project Manager
Mar. 2015 - Jul. 2016Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Participated in the development of Nestle multi-brand social CRM website from strategy planning to actual build
• Collaborated with different key stakeholders on the CRM strategies, data plan, technical specs, analytics reporting and insights
• Prepared project timeline and monitored project delivery to ensure work is progressing as planned
• Worked closely with the tech team in VN, strat team in SG and creative team in MY to develop personalized web content to improve user experience Client Industry: FMCG, Property
McCann EricksonDigital Senior Account Manager/Project Manager
Jan. 2014 - Sep. 2014Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Responsible for communicating client brief and managing the execution of digital production
• Coordinated full project lifecycle from timeline & costing to design, copywriting, html coding, editing, analytics and reporting
• Reviewed google analytics data, campaign metrics and media data, analyzed results and prepared final report for the client
• Projects include EDM, web banner, DOOH, website & app development, instagram & facebook hashtag campaign Client Industry: Oil & Gas, FMCG, Telecommunications, Insurance
Splash Interactive Sdn BhdDigital Account Manager
May. 2012 - Dec. 2013Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Front digital projects such as development of EDMs, banners, websites, apps, facebook campaigns & analytics reporting
• Co-ordinated tasks with local and overseas third party vendors on production deliverables
• Led a Sr. Account Executive and worked closely with a team of designers & programmers
• Developed a hotel booking website with CMS and SEO optimization in less than a week with some html editing skills Client Industry: Banking, Media Communications, FMCG
Agenda Solutions Sdn BhdDigital Account Executive
Mar. 2010 - Dec. 2011Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Managed digital projects such as EDM creation, website content updates and facebook campaigns
• Prepared campaign proposals, google analytics report, and competitor analysis report
• Lead the execution of a Facebook trivia game from creation to testing and reporting • Created project briefs, project costing, timelines, WIP sheet and contact reports Client Industry: Automotive, FMCG, F&B
OgilvyOne WorldwideAccount Executive
Oct. 2009 - Dec. 2009Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Monitored work progress and keeping in contact with clients at all stages
• Created project briefs, timelines, contact reports, WIP reports, proposals and presentation decks
• Generated project pricing and critical path timelines
• Ensured timely updating of WIP reports (internal and client) Client Industry: Telecommunications
KellyOCGRPO Sourcing Specialist
Jan. 2008 - Dec. 2009Kuala Lumpur, Malaysia• Developed proactive sourcing and recruitment strategies to generate and qualify candidates • Performed internet database mining to identify candidates for specific job positions • Managed database of applicants and records related to recruitment activities for analysis • Conducted interviews with junior to top level management candidates Client Industry: Manufacturing, Telecommunications Award: OCG Top Team Performance
ITO EN (North America) INCBrand Ambassador (Temp)
Jan. 2007 - Dec. 2007New York, New York, United States* Coordinated tea tasting events and distributed Japanese tea to delis and large corporations
* Worked closely with sales manager to promote the benefits of concentrated green tea
KPMG LLPCollator (Temp)
Jan. 2007 - Dec. 2007New York, New York, United States* Kept logs of incoming tax returns
* Collated Tax Returns
GMR MarketingBrand Ambassador (Temp)
Jan. 2006 - Dec. 2006New York, New York, United States* Promoted products and services of Bank of America to the public
* Increased awareness in NYC neighborhoods by giving freebies to promote new branches Award: Top Team in NYC area
Varsity Company International LLCSales Leader (Internship)
Jan. 2004 - Dec. 2006Mississippi, United States* Sold books, bibles and encyclopedias door to door in assigned territories (NC, MS)
* Recruited, trained and coached 3 interns to a successful completion of their summer internship Awards:
President’s Club - Sold $3,500 worth of books in a week
Gold Seal Diamond - Worked 80 hours a week consistently
Top 30 Rookie - #21 Best sales performance ranking out of 100 interns
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