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Work Background
The Product SherpaFounder
Jun. 2020San Francisco Bay Area- Coaching, mentoring and consulting venture that guides business leaders and product teams to success. - Core focus on deconstructing product and business excellence into actionable and practical guidance for leaders.
- Helping clients establish a business vision, uncover deep customer insights, optimize product portfolio, set up strategic pricing, and rationalize operations.
PolyVice President & General Manager, Consumer
Mar. 2019 - Jun. 2020Santa Cruz, CaliforniaPlantronics is now Poly. - Drove all aspects of $250M+ consumer business: vision, portfolio strategy, product development and product management, and go-to-market execution with full P&L responsibility. - Proactively and successfully executed the sale of the gaming portion to Nacon, a leader in video game publishing and gaming accessories. Maximized the transaction by narrowing the scope to an asset sale.
PlantronicsVice President & General Manager, Consumer
Mar. 2017 - Jun. 2020Santa Cruz, CaliforniaBusiness Unit “CEO” with full P&L accountability. Focus on strategy, business leadership, and operations optimization. - Initiated, defined, and drove complete turnaround in product development, sourcing strategies, manufacturing, supply chain, and go-to-market models.
- Led a shift in channel strategy, working with sales on distribution rationalization and increased focus on eCommerce.
PlantronicsVice President - Consumer Solutions
May. 2012 - Mar. 2017Santa Cruz, CaliforniaStrategy, Product P&L, marketing and business leadership for the Consumer portfolio.
MedioSphereAdvisor - Board Member
Apr. 2012 - Apr. 2015Palo Alto
Avid TechnologyVice President, Products, Creative Enthusiasts
Sep. 2009 - May. 2012Mountain View, California, United StatesProduct P&L and general management for the Creative Enthusiast customer segment ($150M+ annual revenue). - Heading a 100+ people global engineering and product management organization.
- Helped significantly increase the profit contribution through revenue growth strategies, SKU optimization, and cost restructuring on R&D and manufacturing overhead. - Implemented global development teams with offshoring growing from 10 to 40% of engineering teams. - Led the shift of product development to SCRUM (Certified SCRUM Master).
- Drove the definition of a new Product Life Cycle Management program leading to a better assessment of business opportunities and streamlining product roadmaps. - Successfully drove multiple turnaround efforts and M&A’s.
Avid TechnologyVice President, Pinnacle WW Marketing
Aug. 2005 - Aug. 2009Head of Product Management, Product Marketing, Market Research, Marketing Communication, Category Management, Customer Service and Sales. - Driving product strategy, roadmap and co-ordination of go-to-market plans for TV Viewing segment and establishing Pinnacle PCTV as the Premium Brand.
- Establishing retail market share lead through active lifecycle management, point-of-sales promotions, effective packaging creation and strong web-ecommerce integration.
- Driving customer-feedback and metrics-driven marketing effort through on-going tests and measurements.
- Member of the Executive Team and driver of key projects: redesigned global web sites and eCommerce growth, implementation of Net Promoter Score, strategic planning.
- Transitioned into market solutions to define new strategy for consumer segment.
Pinnacle SystemsDirector of Consumer Product Marketing
Oct. 2004 - Jul. 2005Defined and orchestrated the execution of strategic plans for the consumer business. - Articulated market opportunities and corresponding strategies for TV Tuner and Home Video Editing segments, established plans to grow the leadership of Pinnacle in software.
- Key interface in M&A negotiation and implementation with Avid Technology leading to successful acquisition in 2005.
Adobe SystemsSr Director of Marketing Effectiveness
Aug. 2003 - Jun. 2004Championed best practices, reporting to the two most senior marketing executives, with focus on global strategic thinking, market orientation and innovation.
Adobe SystemsSr Director of Product Marketing
Apr. 2001 - Jul. 2003Directed marketing for Digital Imaging, Video and Web products, leading teams in North America, Europe and Japan and heading marketing budgets over $30M.
Adobe SystemsSr Director of Marketing EMEA
May. 1999 - Apr. 2001Led European marketing, directing team of 40+ marketing professionals based in Europe and marketing budgets over $20M.
Adobe SystemsDirector of Product Marketing EMEA
Apr. 1998 - Apr. 1999Directed European Product Marketing activities from pan-European headquarters. Areas of expertise included specification adaptation, manufacturing and definition of go-to market plans for European markets. Directed a team of 10+ product marketing professionals.
Adobe SystemsDirector of Marketing France
Jul. 1996 - Apr. 1998Designed and executed marketing plans for France, Africa and Middle East. Pioneered presence in emerging markets.
Adobe SystemsVarious Marketing and Sales Positions
Mar. 1993 - Jul. 1996Marketing and business development for graphic applications in Southern Europe. Company representative at industry events. Sales manager for Spain and Portugal.
MicroValley, FranceManager of Training Institute
Oct. 1990 - Nov. 1992Drove training institute for the 2nd Apple Center of France. Defined training curriculum and marketing of programs. Performed training on graphics and business applications.
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