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Work Background
Secret NamibiaMarketing Director
Nov. 2024City of Cape Town, Western Cape, South AfricaSecret Namibia is a premium travel and tour operator specializing in bespoke, high-end travel experiences across Namibia. We craft tailor-made itineraries that showcase the country’s breathtaking landscapes, rich cultural heritage, and incredible wildlife, ensuring every journey is as unique as the traveler. Our services include: • Exclusive Safaris – From private guided tours to self-drive adventures, we design experiences to suit your pace and preferences. • Luxury Accommodations – Stay in Namibia’s finest lodges, boutique hotels, and eco-friendly camps. • Unforgettable Adventures – Dune surfing, hot air ballooning, and immersive wildlife safaris are just a few of the adventures we offer. • Sustainable Travel – We champion eco-tourism, prioritizing the environment and supporting local communities. At Secret Namibia, we don’t just create trips—we create memories that last a lifetime. Ready to explore Namibia like never before? #LuxuryTravel #NamibiaAdventures #EcoTourism
Zoo DigitalManaging Director
Sep. 2023Cape Town, Western Cape, South AfricaZoo Digital is a Cape Town-based digital marketing agency specializing in tailored strategy development, social media management, and paid advertising across platforms like Instagram, Facebook, and YouTube. We help brands grow through SEO, content creation, website design, and our innovative WhatsApp Bot service for better customer engagement. From managing campaigns to implementing CRM systems, we support our clients with everything they need to elevate their digital presence and reach their target audience effectively. • Overseeing strategy development.
• Managing client relationships.
• Leading the team and ensuring successful marketing campaign execution.
• Driving the overall growth and direction of the agency.
• Managing financial aspects such as budgeting, forecasting, and optimising profitability.
Brown-FormanEmerging International (EI) | IMC Manager - Africa, Europe, Australia, Asia, South America
Mar. 2021 - Sep. 2023Cape Town, Western Cape, South Africa• Drive and oversee digital strategies and plans for EI, providing expert guidance to markets.
• Develop effective and efficient digital marketing mixes, integrating website, owned and paid platforms, Ecom, SEM, online communities, and CRM, while setting relevant KPIs and allocating resources.
• Provide thought leadership and the latest digital insights to divisional digital Subject Matter Experts (SMEs), offering guidance, processes, frameworks, and best practices from the EI digital center of excellence.
• Support digital media buying across SEA, LAR, and Africa regions.
• Communicate and cascade digital insights, guidance, frameworks, and direction from the Global Digital Center of Excellence into the Region.
• Influence EI marketing and sales leadership to make appropriate investments in digital media platforms, programs, and campaigns, enabling the achievement of key brand business goals and enhancing competitiveness. Brands within the Associated Portfolio: Jack Daniels
El Jimador Tequila
Herradura Tequila
Woodford Reserve
Finlandia Vodka
BenRiach
Publicis Groupe AfricaDirector - Consulting in Martech, Analytics & Data
Nov. 2019 - Feb. 2021Cape Town, Western Cape, South Africa• Act as the linchpin between internal agencies and the data team
• Providing data driven solutions to Publicis Groupe agencies and clientele
• Application of best practice solutions for large corporations and manufacturers across Africa such as Nestle and Distell.
• Deliver digital and data centric solutions to help our clients exceed their objectives.
• Presenting solutions, delivering compelling evidence and helping guide decision makers. Using a combination of reporting dashboards (Tableau | Google Data Studio) as well as simplified PowerPoint presentations.
Arc South AfricaDigital Innovation Lead
Sep. 2017 - Nov. 2019Cape Town Area, South Africa• Deciphered business briefs, challenges and objectives and leverage digital technology to help clients overcome and achieve their digital KPI’s.
• Blended creative solutions with tech platforms to help our clients reach their target market on the correct platform (USSD/ Facebook/ WhatsApp)
• Analyzed and selected the most apt digital media channels including SMS, Email, Google Ads/ Google Marketing Platform to target these customers.
• Measure results and continuously optimized campaigns in an iterative data feeding exercise to help improve results.
• Managed and oversaw the implementation and running of the following CRM programs for Protea Hotels Prokard Explorer, the Adidas 3stripes platform as well as Reebok Delta.
• Helped commission Google Marketing Platform and data centralization / collection for One Day Only and Programmatic campaigns via Google Marketing Platform for the Santam acquisition vertical.
Arc South AfricaDigital Strategist
Jul. 2016 - Sep. 2017South AfricaA data driven advertising agency that uses data to help its customers make informed discussions about the target market. • Analyzed data and user interaction with digital assets to find niche methods of communicating with them.
• Formulated digital strategies and approaches for clients on where to spend their money to get the best results.
• Managed the rebuild and update of the Adidas iOS and Android APP used in store.
• Managed the use and application of the Zoetis Revolution and Rimadyl loyalty system.
• Involved with iWyze insurance, helping them with PPC, Analytics, SEO and general development improvements via Google Search Console.
graylinkProduct Manager
Aug. 2015 - Jul. 2016Cape Town Area, South AfricaAssists business recruit personnel leveraging digital technology. • Formulated strategic methods to help the likes of Engen, Discovery and Direct Axis recruit staff utilizing digital.
• Helped launch Graylink into Africa by strategically targeting countries like Nigeria, Kenya and Angola.
• Leverage social media for recruiting utilizing automated Facebook Bots and Facebook advertising based on seasonal demand and fluctuation.
QuirkSenior Digital Project Manager
Dec. 2014 - Aug. 2015Cape Town Area, South Africa• Managed digital builds and projects for clients like Savanna, Hunters and Capitec Bank.
• Built the website for Pam Golding Properties whilst optimizing their UX and SEO
• Involved with the digital strategy for Capitec Bank (Capitec Bank later went on to win a Webby award in 2015)
140BBDODigital Project Manager
Dec. 2013 - Dec. 2014Cape Town Area, South AfricaA traditional advertising agency and is part of the global Omnicom Group. • Built, managed and ran websites for clients like Johnson & Johnson across Africa, Pedigree and Whiskas South Africa
• Incorporated global mandated policies and procedures.
• Helped transform a traditional agency into a digitally capable agency by imparting knowledge, upskilling staff and offering support. (Google Analytics and Social Monitoring)
Lima BeanDigital Project Manager
May. 2012 - Dec. 2013Cape Town Area, South Africa• Project managed the eCommerce build for Sportsmans Warehouse and Lucky247
• Managed a digital team of up to 16 people (frontend & backend developers, UX designers, copywriters etc.)
Finance RecruitWebsite Administrator
May. 2011 - Apr. 2012Cape Town Area, South Africa• Effectively and efficiently completed design projects meeting budgetary constraints, equipment requirements, and legal conditions.
• Assisted with the digital strategy of the website
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