Brown-FormanEmerging International (EI) | IMC Manager - Africa, Europe, Australia, Asia, South America
Mar. 2021 - Sep. 2023Cape Town, Western Cape, South Africa• Drive and oversee digital strategies and plans for EI, providing expert guidance to markets.
• Develop effective and efficient digital marketing mixes, integrating website, owned and paid platforms, Ecom, SEM, online communities, and CRM, while setting relevant KPIs and allocating resources.
• Provide thought leadership and the latest digital insights to divisional digital Subject Matter Experts (SMEs), offering guidance, processes, frameworks, and best practices from the EI digital center of excellence.
• Support digital media buying across SEA, LAR, and Africa regions.
• Communicate and cascade digital insights, guidance, frameworks, and direction from the Global Digital Center of Excellence into the Region.
• Influence EI marketing and sales leadership to make appropriate investments in digital media platforms, programs, and campaigns, enabling the achievement of key brand business goals and enhancing competitiveness. Brands within the Associated Portfolio: Jack Daniels
El Jimador Tequila
Herradura Tequila
Woodford Reserve
Finlandia Vodka
BenRiach