Experienced Marketer specialising in Data, Analytics, and Martech, with a proven track record of over 14 years working with multinational corporations in the fields of data science and digital marketing.
Recognized as an inspiring and conscientious leader, I possess a solid reputation for team development and an ability to assess business needs, develop cost-saving solutions, drive sales growth, and enhance customer satisfaction.
With a solution-oriented and can-do attitude, I am highly approachable and excel at analyzing and interpreting data and consumer behavior, translating insights into tangible business goals and competitive advantages.
My commitment to continuous learning is evident in my dedication to staying up to date with the latest digital advancements and tools. Additionally, I consistently tackle complex and ambiguous tasks with ease by simplifying and comprehensively understanding them, effectively communicating them to individuals who may not possess a technical background.
Summary of Skills:
• Executive leadership and team management
• Strategic digital marketing review, guidance, and implementation of best practices
• Evaluation of campaign performance, establishment of key performance indicators (KPIs), and extraction of actionable insights
• Creative review, guidance, and constructive feedback
• Analytical data review and extraction of valuable insights
• Expertise in GDPR and POPIA compliance, along with implementation of best practices
• Proficiency in Customer Relationship Marketing communications, best practices, and reviews
• User journey reviews and construction for improved retention, upselling, and cross-selling
• Attribution modeling and consolidation, integrating offline and online channels
• SEO input, guidance, and review
• Facebook/Instagram advertising guidance, configuration, and implementation of best practices
• Google Ads implementation, guidance, and adherence to best practices
• Programmatic advertising implementation, best practices, and guidance
• Configuration setupMore...
Gareth Forbes
Head of Analytics@Yoco
Verified
Data and analytics professional with 14 years of experience turning information into actionable results. Skilled at shaping data strategies,
developing analytics capabilities, and leading teams to solve real business problems. Currently heading the Analytics function at Yoco, I focus on
designing practical, scalable solutions that support strategic decision-making and measurable growth.More...
Bongiwe Mvuyana
Strategy Director, Founder@The Red Stripe Marketing Consultancy
Verified
An award-winning Strategy Director with 18 years’ marketing experience. With a specialised focus in Integrated Marketing, Digital Marketing, Paid Media and Communications Strategy, she has worked with over 40 international brands. Her proven track record of impactful strategic leadership is evident in her background leading effective teams and developing profitable strategic operations for creative and media agencies, while driving their marketing clients to success.More...