Experienced Marketer specialising in Data, Analytics, and Martech, with a proven track record of over 14 years working with multinational corporations in the fields of data science and digital marketing.
Recognized as an inspiring and conscientious leader, I possess a solid reputation for team development and an ability to assess business needs, develop cost-saving solutions, drive sales growth, and enhance customer satisfaction.
With a solution-oriented and can-do attitude, I am highly approachable and excel at analyzing and interpreting data and consumer behavior, translating insights into tangible business goals and competitive advantages.
My commitment to continuous learning is evident in my dedication to staying up to date with the latest digital advancements and tools. Additionally, I consistently tackle complex and ambiguous tasks with ease by simplifying and comprehensively understanding them, effectively communicating them to individuals who may not possess a technical background.
Summary of Skills:
• Executive leadership and team management
• Strategic digital marketing review, guidance, and implementation of best practices
• Evaluation of campaign performance, establishment of key performance indicators (KPIs), and extraction of actionable insights
• Creative review, guidance, and constructive feedback
• Analytical data review and extraction of valuable insights
• Expertise in GDPR and POPIA compliance, along with implementation of best practices
• Proficiency in Customer Relationship Marketing communications, best practices, and reviews
• User journey reviews and construction for improved retention, upselling, and cross-selling
• Attribution modeling and consolidation, integrating offline and online channels
• SEO input, guidance, and review
• Facebook/Instagram advertising guidance, configuration, and implementation of best practices
• Google Ads implementation, guidance, and adherence to best practices
• Programmatic advertising implementation, best practices, and guidance
• Configuration setupMore...
Zach Schroder
Web Developer
Verified
Young professional, working in software and web development. Thrives in a start-up environment and excels when working in collaboration with teams. Passionate about improving the day-to-day operations of a team as well as the continued health of the company.More...