Experienced Marketer specialising in Data, Analytics, and Martech, with a proven track record of over 14 years working with multinational corporations in the fields of data science and digital marketing.
Recognized as an inspiring and conscientious leader, I possess a solid reputation for team development and an ability to assess business needs, develop cost-saving solutions, drive sales growth, and enhance customer satisfaction.
With a solution-oriented and can-do attitude, I am highly approachable and excel at analyzing and interpreting data and consumer behavior, translating insights into tangible business goals and competitive advantages.
My commitment to continuous learning is evident in my dedication to staying up to date with the latest digital advancements and tools. Additionally, I consistently tackle complex and ambiguous tasks with ease by simplifying and comprehensively understanding them, effectively communicating them to individuals who may not possess a technical background.
Summary of Skills:
• Executive leadership and team management
• Strategic digital marketing review, guidance, and implementation of best practices
• Evaluation of campaign performance, establishment of key performance indicators (KPIs), and extraction of actionable insights
• Creative review, guidance, and constructive feedback
• Analytical data review and extraction of valuable insights
• Expertise in GDPR and POPIA compliance, along with implementation of best practices
• Proficiency in Customer Relationship Marketing communications, best practices, and reviews
• User journey reviews and construction for improved retention, upselling, and cross-selling
• Attribution modeling and consolidation, integrating offline and online channels
• SEO input, guidance, and review
• Facebook/Instagram advertising guidance, configuration, and implementation of best practices
• Google Ads implementation, guidance, and adherence to best practices
• Programmatic advertising implementation, best practices, and guidance
• Configuration setupMore...
Michael Salzwedel
Digital media specialist@Internews
Verified
Michael Salzwedel – Digital Media Specialist & Journalist
Michael Salzwedel is a digital media specialist, trainer, and journalist with expertise in digital and social media strategy, multimedia content creation, data journalism, e-learning, and mobile journalism. With a background in journalism and media studies, he has spent nearly two decades working at the intersection of technology, media, and training, helping news organizations, NGOs, and academic institutions navigate the digital landscape.
Currently, Michael is a Digital Media Specialist at Internews, where he supports capacity building and multimedia content development across the Health Journalism Network and Earth Journalism Network. He also plays a key role in Internews’ internal AI working group, shaping training and policy on responsible AI use.
Key Roles & Contributions
Internews (2020–Present) – Leads digital media training, supports e-learning initiatives, and develops multimedia content for global journalism networks.
SocialWeaver (2015–2022) – Founded and led a digital media consultancy, working with clients such as SABC, Independent Newspapers, UCT, and the African Union Commission.
Code for Africa (2019–2020) – Managed the Google Storylab Academy, training journalists from Daily Maverick, Eyewitness News, and other African newsrooms in data journalism.
SABC Digital News (2013–2014) – Enhanced digital news operations, social media strategy, and multimedia content production.More...
Bongiwe Mvuyana
Strategy Director, Founder@The Red Stripe Marketing Consultancy
Verified
An award-winning Strategy Director with 18 years’ marketing experience. With a specialised focus in Integrated Marketing, Digital Marketing, Paid Media and Communications Strategy, she has worked with over 40 international brands. Her proven track record of impactful strategic leadership is evident in her background leading effective teams and developing profitable strategic operations for creative and media agencies, while driving their marketing clients to success.More...
Reinier Rademan
Partner/Guru of Digital Brand, Product, Ui/Ux and Web development@Rex Rover
Verified
💼 +15 years of experience in the digital industry
👑 Currently Partner of UI/UX teams and Web Development for King Price insurance/easySure
💎I build brands from the ground up and help implement strategies for gathering digital leads and building digital experiences for your customersMore...
Shalika Maharaj
Operations Manager@Rekindle Learning
Verified
Annaleshia Pillay
Senior SEO Specialist@The SEO Agency
Verified
+10 Years experience in SEO
Owner/Director of an SEO agency in South Africa, that serves clients across the globe.More...