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Work Background
Chicago Planner MagazineDirector of Sales
Jan. 2025
Friends of Catalpa Early Childhood Center PTOPresident and Founder (Startup 501c3)
Mar. 2023 - Jan. 2024Chicago, Illinois, United StatesEstablished the PTO organization, a 501(c)(3) Not for Profit organization from inception (pre-name), to incorporation. Created the brand, and assets, and ran all meetings up until transitioning to permanent leadership within the school.
WhirlyBallMarketing Manager
Jul. 2021 - Oct. 2024Chicago, Illinois, United States• Lead the development and execution of multi-channel marketing strategies for five regional locations with a $500k annual budget. • Improved digital marketing ROI by implementing advanced Google Analytics (GA4) tracking, optimizing ad spend, and increasing website traffic by 33% year-over-year. Negotiated high-impact advertising contracts including streaming and traditional TV, billboards, digital marketing, print, and social media. • Took over Facebook ads, email marketing, and influencer management while renegotiating agency contracts. • Lead external social media and PR agencies, ensuring alignment with company goals and objectives. • Enhanced email marketing performance, boosting open rates by 26% and click-through rates by 16%. • Developed digital marketing campaigns on LinkedIn to target B2B corporation for meetings, events and company celebrations. • Created an external graphic design team and optimized graphic design budget, balancing internal needs with brand standards.
• Coordinated photo shoots with external photographers and design agencies for the development of internal assets. • Created and executed offsite and tradeshow strategy for the company.
SodexoSenior Marketing Specialist
Dec. 2014 - Dec. 2020Chicago, IL• Developed and executed the marketing plans for Chicago area cultural destinations including the food service and catering at the Shedd Aquarium and Museum of Science and Industry.
• Managed the marketing budgets for over $30+ million in food service contracts including ad placements, ad contract negotiation and marketing ROI optimization.
• Designed monthly national promotion campaigns for the leisure division, executed at the local level.
• Worked with client marketing teams collaboratively to execute marketing campaigns in national publications.
• Set up metrics and tracking for digital marketing assets to create efficiencies.
• Developed national social media strategy for matrixed environment client accounts.
• Performed as food and event photographer for the district, incorporated photos into marketing collateral.
• Launched 3 websites using project management and working with web and design vendors. Incorporated coding and Dreamweaver skills to edit and collaborate on multiple websites.
• Designed all marketing materials for multiple accounts using Adobe Creative Suite including InDesign, Illustrator and Photoshop.
• Launched retail brands for the food service for cultural destinations. • Authored marketing plans for multiple RFP proposals.
DePaul Dining Services - Chartwells - Compass GroupMarketing Manager
Feb. 2010 - Dec. 2014• Provide the creation and design of all marketing materials and programming for multi million dollar foodservice operation in Chicago. • Developed multi-level marketing campaign to drive sales through both mandatory and voluntary meal plan sales. • Used marketing techniques to enhance hourly Associate training sessions. Presented to groups of up to 125 Associates. • Worked closely with DePaul University internal clients to create programming and monotony breakers for students. • Managed DePaul University marketing senior interns to implement marketing duties in accordance to skill levels for an optimal marketing experience. • Managed social media for Facebook, Twitter, Foursquare and Instagram accounts to drive new sales and enhance brand loyalty. • Implemented corporate level programs at unit level to increase sales, elevate customer service levels and raise check average for retail locations. • Developed and managed 13 separate brand identities and signage packages for retail locations. • Assisted in managing the research and execution of proposal development and surveys for 5 bids including successful win on $11 million dollar food service account.
Food for ThoughtManager of Drop off Catering
Jan. 2009 - Aug. 2009• Provided strategic management to the launch of the “Food Box” division.
• Launched Food Box from inception (pre-name) to operating division in under 3 months. • Drove the creative branding growth of Food Box.
• Created the Food Box website using CSS, JavaScript, CGI Scripts and Dreamweaver. Laid out all graphic elements using Photoshop. • Launched OrderFoodBox.com with targeted approach using Email Campaign Management Software. • Created Pre-Opening Budget for the Food Box division. • Used Photoshop CS4 and Illustrator CS4 to design full page ads for use in Chicago Social, BizBash and Illinois Meetings and Events magazine. • Created two different brochures for Food Box division. • Responsible for costing and packaging research for all drop off catering.
• Created spreadsheets which outlined Gross Profit, Net Profit, Food Cost, Labor Cost, and Packaging Cost for all items on the drop off catering menu. • Stylized and performed photo shoots for drop off catering menu. • Assisted in food costing, menu research and food research.
Greg Christian Catering, Inc.Director of Marketing
Jun. 2006 - Jan. 2009• Managed two direct reports as Director of Corporate Catering. • Responsible for the motivation and goal setting for sales team of the Corporate Catering division. • Responsible for the 40% year on year growth of the Corporate Catering Division. • Managed multiple marketing projects with competing deadlines and varied target audiences and goals for both Greg Christian Catering and Get Me Greg’s Catering. • Created and executed targeted event marketing “mini brands” for Greg Christian Catering Open Houses. • Responsible for analyzing and implementing the green and sustainability initiatives of the companies. • Used Google Ad Words and Analytics to enhance sales and conversion rates for 3 separate brands. • Coordinated the marketing efforts launching GetMeGregs.com on time and under budget. • Created websites for GregChristian.com, OrganicSchoolProject.org and GoGoOrganics.com home page using Macromedia Dreamweaver. • Cold called prospects to produce sales. • Coordinated photo shoots for monthly ads in Chicago Social Magazine.
• Performed all graphics needs for 3 companies using Adobe Illustrator CS and Adobe Photoshop CS.
Sapphire TechnologiesTechnical Recruiter
Jul. 2005 - Jun. 2006
BoundlessGallery.comGraphic Design Intern
Jan. 2005 - Jan. 2005• Creation of original marketing material to promote a newly formed entrepreneurial company which lead to the landing of a high volume account. • Integration of marketing and sales techniques to increase performance of BoundlessGallery.com. • Helped drive new business by editing Smarty, PHP, and HTML pages for creation of new sales generating web pages.
Southern Illinois Entrepreneurship CenterGraduate Assistant
Jan. 2003 - Jan. 2005• Authored competitive grant winning proposal leading to a $30,000 award for a small business.
• Created Southerntech.org and Siecenter.biz websites.
• Creation of a brand for the Southern Illinois Entrepreneurship Center to gives a tangible feel that would increase sales to clients.
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