adverCarSenior Director- Business Development
Jan. 2011 - Jan. 2013● Responsible for bringing in 87% of new business, including national brands such as the NBA and McDonald’s, to start-up within first year and a half of company
● Sold new OOH media platform to buyers, brands and agencies ● Worked closely with CEO on daily basis regarding operations, company build-out, fundraising, developing and implementation of sales strategy and new business acquisition
● Promoted to Sr. Director of Business Development after successful first year in sales as top Sales Manager
● Managed sales team by tracking daily activity on SalesForce.com, ran weekly sales meetings that included sales training exercises, assisted with sales calls and build out of sales materials
● Generated new business by smart prospecting through cold calling and foot canvassing top targets on a local, regional and national level
● Collaborated with agencies and brands to develop and implement creative and successful campaigns within medium
● Designed and built out sales materials for team including media kits, RFP requests, one-pagers, rate cards, power points and proposals
● Maintained and grew existing client and buyer relationships by ensuring all campaign objectives were delivered in a timely and efficient manner
● Liaison between Operations and Sales Team, efficiently communicated campaign updates, pipeline growth, and new business opportunities to ensure a smooth and effective process
● Assisted with driver acquisition by managing street teams and utilized online advertising through Facebook and other social media outlets
● CEO’s first hire upon company conception and jointly developed company’s mission, culture, sales and operational structures and backend technology platform