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Work Background
Stealth StartupFounder
Feb. 2025Stay tuned...
UnibuddyVP of Marketing
Aug. 2024 - Mar. 2025Unibuddy boosts enrollment by building student trust & confidence through peer-to-peer engagement. This generates unique, real-time insights to help higher ed leaders understand prospect behavior and tailor outreach. I joined Unibuddy to bring the popular UK/ROW student app to market in the US. My work included: - Re-building and focusing the marketing organization to support commerical growth, adding process, structure, data, and talent to the team
- Developing, executing, and enabling team with foundational tools, content, and events to support Net New, Upsell, & Cross-Sell opportunities
- Re-positioning the products and pitch as a unified platform, including the data insights infrastructure and newly-released student app
- Supporting global Client Success with frameworks, resources, and webinars to secure renewals and discover expansion opportunities
PavilionExecutive Member
Jun. 2024Pavilion is an exclusive community of GTM leaders at some of the world's best and fastest growing companies. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record.
MotimaticVP of Marketing
Dec. 2023 - Jul. 2024Promoted again to identify and lead new growth channels, including industry Partnerships and market development During the first half of 2024, we doubled QOQ qualified pipeline again—with half the number of BDRs.
MotimaticSr. Director, Marketing
Jul. 2023 - Dec. 2023Promoted to lead all pipeline generation, managing BDR leader, BDR team, and marketing organization In 2023, our qualified pipeline grew 3X, with outsized growth in historically quiet quarters. We also began shifting the business from project-based, services revenue to a subscription+ platform model.
MotimaticDirector, Marketing
Feb. 2022 - Jun. 2023Motimatic's fully managed solution helps higher ed leaders shift mindsets, inspire action, and improve outcomes across the student lifecycle. Motimatic leverages the best of behavioral science and performance marketing to reach and engage students, expanding higher ed's capacity to deliver services and improve enrollment. During my tenure, we unlocked 250% revenue growth and grew qualified pipeline by 5X. I initially operated as a full-stack marketer—wearing all of the hats, until our growth justified building out the marketing team. I then built out programs for demand generation, client marketing, and industry events to drive pipeline and increase predictable, recurring revenue.
NearpeerFounding Marketer
Jan. 2021 - Feb. 2022Nearpeer's platform fosters belonging and connection to measurably improve student commitment, enrollment, and persistence. The app delivers double-digit results to higher ed leaders, and its greatest impact is among first gen, Pell-eligible, and underrepresented students. I joined the early-stage SaaS company as the fourth employee. My impact included: - Developing and executing omnichannel B2B marketing strategy, powering 3X new logo growth, new product launches, and client retention
- Spearheading direct-to-student (B2C) marketing support and client success to successfully implement and rollout Nearpeer app, resulting in 60%+ student adoption
Aspen GrowthFounder & Managing Director
Dec. 2019As a Fractional CMO for startups and growth-stage companies, I lead a roster of best-in-class sales and marketing consultants to deliver full-funnel support for small, scrappy GTM teams, executives, and founders. My clients include B2B tech and services firms, from pre-seed startups and scaleups to publicly traded companies. Typical services include market evaluation and development, product strategy, positioning, GTM execution, sales enablement, and pipeline generation.
Civitas LearningDirector, Marketing Communications
Jan. 2019 - Jan. 2021(Series B to Series D, backed by Warburg Pincus & Felicis to PE with Francisco Partners; Multiple product acquisitions)
Civitas LearningDirector, Communications
May. 2017 - Jan. 2019
Civitas LearningManager, Public Relations
May. 2016 - May. 2017Austin, Texas Area
Civitas LearningManager, Business Development
May. 2015 - Jun. 2016
Peace CorpsCampaign Manager and Educator, Public Health
Sep. 2012 - Dec. 2014Amazonas, PeruDesigned and executed public health campaigns in rural Peru, with an emphasis on reducing chronic childhood malnutrition, gender equity, and youth development (PEPFAR) Sourced public + private funding to conduct community research, collaborate on strategies, and measure impact of development programs Coordinated regional pre/post data collection and outcomes measurement with health network, educational system Developed print and digital content for a national gender equity campaign, Peruanas Poderosas Facilitated volunteer + staff training on new research and resources, per Peace Corps & UN standards for international development
University of OklahomaManager, Web Communications & Marketing
Mar. 2010 - Sep. 2012Facilitated client partner services, including project scope, creative, development, content strategy, and search optimization, for new branding guidelines & CMS Created digital marketing assets and multi-channel content to support comprehensive student journey
University of OklahomaManager, Marketing & PR | Administration & Finance
Oct. 2008 - Mar. 2010Developed Crimson & Green sustainability initiative and brand, built + managed internal communication program, and led departmental re-branding
University of OklahomaSpecialist, Marketing and PR | Student Affairs, Housing & Food Services
May. 2007 - Oct. 2008Norman, OKLaunched multi-channel marketing campaigns to fill new university apartments, build upperclass student learning communities, promote new student experience, and drive traffic to campus restaurants + auxiliary services in response to student demand & institutional priorities
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