Patrick Fitzgerald - Managing Director, Green Box Digital, Inc.

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Work Background

Green Box Digital, Inc.Managing Director

Nov. 2024New York, New York, United StatesPrincipal Consultant, Managing Director, and Founder of Green Box Digital, Inc. a consulting and digital services firm focused on helping clients address challenges, realize opportunities, and achieve growth through digital strategies, marketing, e-commerce, technology, data, and product management.

Better CollectiveVice President, Subscription Strategy

Sep. 2023 - Jan. 2025New York, New York, United StatesFocused on growing subscribers and subscription revenue for Better Collective's brands in North America--a sports media company with a mission to make sports entertainment more engaging and fun. Brands include: Action Network: the market leader and most trusted source for sports fans in the US, enhancing their betting and entertainment experience through original news, premium insights, betting tools, data and real-time odds. Rotogrinders: the daily fantasy sports community in the US. Provides exclusive tools and content to players that like to create a new fantasy team every day of the week. VegasInsider: the most recognized brand for the US sports betting audience, offering picks and informative analysis from top-rated experts. Scores&Odds: the definitive source for odds and statistical analysis designed for sports bettors in the US.

CNNProduct Management, Growth

Apr. 2022 - Sep. 2023New York, United StatesLed efforts to grow registered (known) users to drive deeper engagement and increase advertising revenue by leveraging first-party data. Focused on experimentation and A/B Testing to define value propositions and manage revenue risk. Defined and managed OKRs, KPIs and reporting. Focused on capabilities and solutions including CDP and Customer Journey Management.

NFL Game Pass InternationalHead of Product|Product Management, Subscriptions, DTC, Performance Media, Analytics

Apr. 2019 - Apr. 2022London, United Kingdom & New York, NYDelivering marketing, product development, and strategy activities for NFL Game Pass International, a subscription-based, streaming OTT service that delivers live NFL games and programming to markets outside the US. Focused on driving subscriber growth through Product Development and Management, Digital Paid Media Effectiveness, Data, Reporting, and Analytics.

F+W Media, Inc.Vice President, Product Management

Jun. 2017 - Jun. 2019Greater New York City AreaLeading the roadmap and build of digital assets and products for F+W’s Content & eCommerce businesses focused on Craft, Writing, Fine Art, Collectibles, Genealogy, Outdoors, and other Specialty Interest Media. Building a Product Management team with expertise in eCommerce and content delivery to define our product roadmap that improves conversion, increases revenue, and engages and retains customers and subscribers. Using data and analytics along with user research techniques, the team uncovers insights to identify competitive features and design a customer-centric user experience. The team collaborates with General Managers, merchandisers, content creators, editors, technologists, and marketers to digitally transform F+W’s businesses while delivering on sales and margin goals.

CMG PartnersSenior Consultant, Digital Strategy

Jul. 2016 - Jun. 2017Washington D.C. Metro AreaProvided digital strategy, marketing, product management, and analytics for clients in media, for-profit education, and other industries. Managed agency selection and delivery for website redesign with a focus on improving KPIs, improving user experience, differentiating the brand, and improving mobile experience through responsive design. Helped clients define and roadmap the transformation of Marketing organizations to Agile.

Sirius XM Radio Inc.Vice President, Interactive

May. 2007 - Apr. 2016Washington D.C. Metro Area, New York, NYLed Digital Marketing team as the company grew to 30 million subscribers. Oversaw site development, content strategy, digital publishing, and operations for siriusxm.com. Responsibilities included user experience, creative development, web development, integration with database and billing systems, digital marketing, mobile, social media, email marketing, and SEO. Led team that developed merged company’s web site, siriusxm.com. Site improved usability and drives key business metrics such as conversion from trial, retention, acquisition, upsell, and win-back. Focused efforts on reducing operating costs by shifting interactions from call centers to digital. Managed e-commerce for XM Radio including technology, user experience, merchandising and promotions Led development of mobile site and move to responsive design through Agile process Established web analytics and reporting function implementing both Google Analytics and Adobe Analytics (Omniture). Used data and analytics to improve conversion rates and efficiency of digital marketing including SEM and email marketing. Implemented tools (Adobe Test & Target and Maxymiser) and methodologies for A/B and multivariate testing and landing page optimization Established Social Media marketing function that included the production of over 1,300 videos with over 100 MM views on YouTube. Managed company Facebook pages and Twitter account. Implemented Social Media Listening and Management platforms (Salesforce/Buddy Media and Sprinklr) that tracked mentions and managed and reported on thousands of posts for over 140 branded social media accounts Planned and executed Paid Social Media campaigns on Facebook and Twitter for branding, awareness, and direct response programs. Leveraged Facebook Custom Audience targeting capabilities using email addresses and customer name and address (CNA)

AARPCRM Consultant

Apr. 2006 - May. 2007Washington D.C. Metro AreaLed the effort to establish a cross-channel, multi-segment, CRM pilot for 37 million member organization. Initiative included developing segment-driven strategies and programs based on customer insight, establishing data environment and campaign rules modifying systems to execute programs and designing metrics and reporting to determine program effectiveness.

In2BookseBusiness Consultant

Oct. 2001 - Mar. 2006

BrandApplications GroupManaging Partner

Jan. 2000 - May. 2007