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Work Background
Impetus consultancy and AdvisoryFOUNDER AND CEO
Nov. 2024United Arab Emirates, DubaiAt impetus, there is a sincere intent to give back to the industry which has given me a highly fruitful career. My start has been very humbling as I have had phenomenal support and encouragement from all the fantastic sales champions with whom I have worked and also mentored. 1. The vision is to help and support all the great sales champions in achieving their sales numbers. 2. The mission is to bring value to the industry and achieve a thriving business ecosystem. 3. The goal is build an company governed by ethics, integrity and commitment. In a span of 3 years - we would like to attain exceptional growth and contribute towards the success of Vendors, distributors and System Integrators.
FVCChief Sales Officer (CSO)
Jun. 2021 - Jul. 2024United Arab EmiratesFVC is a highly professional value added distribution company specialized in the field of Cybersecurity, Unified communications (UC), Audio Visuals (AV) and Artificial Intelligence (AI) & Cloud. With a 20+ years of presence in the marketplace and a geographical reach in more than 25+ countries across the Middle East & African territory - FVC is considered as one of the most competitive and fast growing multinational establishment. My role as a CSO is to lead the complete organization towards an ambitious goal of USD 150 Million. Through this role - I will also be attempting to enhance a strong portfolio of cybersecurity and infrastructure technologies along with an expansive product offering in the UC and AV space. After three years - In July 2024, I completed my tenure and moved out of the company with a revenue achievement of USD 75 M.
SpectramiCHIEF OPERATIONS OFFICER (COO)
Apr. 2019 - Feb. 2021United Arab Emirates
SpectramiVice President Sales and Operations
Apr. 2016 - Mar. 2019DubaiSpectrami is one of the renowned distribution companies in the Cyber Security and Network security domain. They are specialized in identifying Niche technologies and positioning the same to channel partners and customers across the region of Middle east. 4 years ago, I had joined as the Vice-president with a visionary mindset to scale up business turnover to USD 100 M in the next 4 years. This is a leadership role with complete focus on sales, operations and revenue achievements. MY ACHIEVEMENT – Scaled the business from USD 8 to 65 Million in 5 years and promoted as COO.
VISIONAIRE TECHNOLOGY GROUPVice President Sales and Operations
Jan. 2013 - Mar. 2016Middle East & AfricaVisionaire has been one of the valued system Integrators with a capacity to undertake large turnkey projects in the UAE. A new strategy had to be developed to generate the run-rate business along with sustainability to continue with ongoing strategy of clinching huge projects. During my tenure, we established a completely new sales force and streamlined the product portfolio to top 25 vendor companies instead of the 200 associations. With this focused approach, We could devise a win-win strategy to engage and position a unique solution offerings in the marketplace. • Attained success by devising an effective operational plan resulting in enhancement of business to the AED 65 Million mark.
FVC Inc.General Manager
Mar. 2002 - Dec. 2012102, Dubai Internet City, Sheikh Zayed Road, DubaiKey responsibilities and achievements within FVC : Business Leadership – Proven track record of creating breakthrough ideas and driving forward profitable business strategies to re-establish corporate image and deliver maximum ROI’s, whilst engaging in promotions, product launches, market research, pricing strategies, negotiating with suppliers, and management buy-out. Explores and recommends geographical and channels expansion and complementary product development to ensure the required growth objectives are met. At FVC as a general manager handled operations valued at USD 40 Million approximately while steering outstanding growth; charted progress from a ground level to flight level. Market Knowledge and Business Entrepreneurship – Extensive knowledge of the MENA market. Expertise in exploring potential business opportunities, assisting in establishing distribution networks for products in line with company strategies, policies, and standards. Specialist in implementing commercial strategy and optimal business plans, whilst ensuring execution of category and brand development strategies, business plans and tactics. Client Servicing – Rich exposure in developing strategic-level partnerships, establishing professional relationships with clients through understanding requirements and presenting correct solutions within a given framework. In FVC as a general manager scaled business to $40M in 4 years on account of 40% growth/annum complemented by increase in team strength from 3 to 30 members...>>>Instrumental in winning large projects like MASDAR, TAQA, GHQ, Shell, Emaar, Dubai Police, Injazat, HCT, Khalifa University etc.. Board Liaison – Maintaining close cooperation with the supervisory board and the board of management. Tenacious networker and relationship-builder with the presence and credibility to influence key decision-makers and stakeholders at all levels including C-level building long-term alliances.
Neutron Electronic Systems Pvt LtdRegional channel Manager
Dec. 2000 - Feb. 2002Mumbai Area, India- Joined the organization to implement a channel strategy and take the company forward from a direct sales to a channel sales organization.
- Responsible for the channel Management and Sales in the Western Region comprising of Maharastra, Gujarat and Madhya Pradesh.
- Worked very hard to mentor the direct sales team towards becoming a channel sales executive.
- Products Handled were Polycom Videoconferencing Systems, Audio conferencing Systems, Multi channel Voice Recording Systems.
Rashi Peripherals Pvt LtdAll India Business Development Manager
Jul. 1997 - Feb. 2000Mumbai Area, India
INTELLICON PVT LTDSenior Branch Manager
May. 1995 - Jun. 1997Mumbai Area, India- Complete responsibility of a Profit Centre Head overseeing Sales, Support and Administration tasks.
- Was accountable for products like High End EPABX Systems, Bar Code Scanners. - Promoted to a position of Senior Branch Manager within a span of 2 years.
GTL LimitedAll India key Account Manager
Jan. 1991 - Apr. 1995Worli, Mumbai- All India Key Account Manager surpassing all levels like Territory Manager, Area Sales Manager and Major Accounts Manager.
- Handled categories like Fax Machines, Key Telephone Systems, Wireless Radio Transmitter systems, Interactive Voice Response Systems & Pagers. Promoted 3 times in a period of 4 .4 years in the organisation
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