Quality Companies, LLCVice President of Sales and Marketing
May. 2016 - Sep. 2017Indianapolis, Indiana Area* Oversaw Sales and Marketing for Quality Companies, serving the transportation industry from single owner-operators to large fleets.
* Directed a Sales and Marketing team of over 80 employees, fostering a high-performance culture.
* Managed the Lease Purchase Sales team, growing the active lease portfolio from 4,500 to 6,000 in just 1.5 years.
* Initiated a Telematics Division, hired a dedicated team, and established a partnership with GeoTab to become a reseller, tracking progress through senior leadership.
* Led the Business Services Division, including a fuel group that achieved a 10% month-over-month growth, generating over $100K in monthly revenue.
* Developed the Quality Business Services Division, launching various tax solutions and increasing active participants from 2,000 to 3,000 in 1.5 years.
* Launched a Client Recruiting Program from concept to implementation, resulting in an average of 70 driver placements per month.
* Enhanced profitability in the Truck Sales and Fleet Leasing Program by hiring new leadership and revamping incentive structures, increasing sales from 125 trucks per month to 225-250 within six months.
* Spearheaded overall marketing strategies, including partnerships with an SEO firm, development of a social media plan, creation of email campaigns, and tracking lead generation and branding initiatives.