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Work Background
Business Consultant
White Elephant ConsultingBusiness Consultant
Sep. 2023ArgentinaHelping businesses improve profitability and efficiencies. Data driven mindset and solutions that provide actionable strategies and measurable impact. - 1:1 mentoring sessions with leaders to work through business challenges - Team trainings (digital marketing, sales, innovation, and more) - Express Solutions - Consulting to solve specific issues related to marketing challenges and sales process optimization
Advertising Sales Manager
Mercado LibreAdvertising Sales Manager
May. 2023 - Aug. 2023Argentina
Senior Sales Partner - Spanish Speaking Latam
MetaSenior Sales Partner - Spanish Speaking Latam
Jul. 2017 - Dec. 2022Buenos AiresI manage Tech, Telco, Media & Entertainment verticals for local and regional advertisers like Samsung, Disney, DirecTV, Movistar, among others. Focus on developing long term relationships within all levels of my clients’ orgs and their agencies, to lead and execute actions to drive short and long term ad revenue opportunities, aligning cross functional global teams (Creative Shop, Marketing Science, Product, Marketing, Partnerships, Business Engineering, etc), to help my clients reach their business goals, with sustained +20% YoY growth across the BoB. Grew BoB advertising revenue in +10X in 4 years.
Online Sales and Business Intelligence Manager
QBE InsuranceOnline Sales and Business Intelligence Manager
Jul. 2016 - Jul. 2017Argentina- Managed a team of direct reports, and trained team members to upgrade digital marketing skills - Developed the e-commerce sales channel from scratch and delivered strong results within the first 6 months, including 21% increase of online sales and 8% increase of web+telemarketing leads closing ratio - Owned the digital media budget, achieved 40% reduction of Google Adwords CPA in the first quarter - Coordinated work +10 team members from Media, SEO and Creative agencies
Online Sales & Digital Marketing Manager
Seguros FalabellaOnline Sales & Digital Marketing Manager
Jan. 2014 - Jul. 2016Argentina- Implemented end-to-end operation of the online sales channel, and went from just 1 insurance product sold to 5 insurance products available for online purchase in less than 2 years - Coordinated strategy for all online branding and acquisition channels (Google Ads, Facebook Ads, Display and programmatic, Email marketing, SEO, social media presence) and relationships with +4 agencies - Guided Digital Transformation of the insurance division: *launched and directed communications strategy of the company’s +4 Social Network profiles *implemented CRM software for Call Center and trained +15 customer care agents on CRM use in less than 4 months *built Inbound Marketing Automation strategy for lead nurturing with Hubspot *conducted Net Promoter Score project and implementation of the company's intranet
Co-Founder, Marketing & Sales Manager
Lovit CompanyCo-Founder, Marketing & Sales Manager
Feb. 2013 - Dec. 2013Co-founder@ Lovit Co., e-commerce platform for curated design products. My responsibilities included establishing and executing the sales strategy, product selection and pricing strategy, as well as planning and implementation of marketing campaigns (email marketing, Google Adwords, Facebook Ads), social media strategy (launch of Facebook Fan Page and Community Management) and business development.
Product & Project Manager
Psicofxp S.A.Product & Project Manager
Feb. 2012 - Feb. 2013- Development of the company's new business unit, an online knowledge aggregation community, guiding engineering and UX team - Applied Lean Startup methodology to develop a product from ideation phase to launch; executed competitive analysis and customer interviews to launch MVP in less than 3 months - Generated proposals for potential strategic partners and reports for the board
Product Manager - Crowdfunding
IdeameProduct Manager - Crowdfunding
Jul. 2011 - Feb. 2012- Developed the 1st online crowdfunding digital platform in Latam - Guided planning of platform's features and design based on user needs, and aligned development and design teams to prioritize product backlog aiming at optimizing key business metrics. - Facebook ads and Google Adwords setup and management
Associate Product Manager - Gaming
Three Melons - Playdom @Disney Interactive Media GroupAssociate Product Manager - Gaming
Jan. 2008 - Jul. 2011- Produced social games for platforms like Facebook and Orkut using the Scrum methodology, coordinating multidisciplinary teams of +10 team members - Planned and executed on and offline communications strategy for the company, including community management, online advertising campaigns on Google and Facebook, emailing, press releases, and events coordination - Project management of +15 advergame developments for customers like MTV, VH1, and Disney Latam acting as the liaison between client and internal team

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