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Network Power<100 people
Roles
💸100%
Marketing
🔥50%
Startup Founder
📝50%
Influencer or Blogger
Geos
🇮🇩50%
Indonesia
Work Background
TEEGGeneral Manager Marketing
Jul. 2021 - Sep. 2024In my role as General Manager of Marketing, I spearhead strategic marketing, communications, and commerce activities to align with our company's goals. My focus is on driving impactful marketing initiatives and fostering significant business growth.
Key Achievements:
- Revitalized Business Performance: Directed a successful comeback initiative that restored company performance to pre-closure levels after an 18-month hiatus, contributing to substantial revenue growth in 2023. Championed an award-winning COVID-19 campaign, recognized for its exceptional impact.
- Strategic Store Openings: Oversaw the launch of 20 new stores from Q3 2023 to Q2 2024, achieving an average weekend revenue of IDR 700M per venue. This initiative led to a monthly revenue increase from IDR 3.5B to IDR 4B, meeting our targeted annual revenue goals. Leveraged strategic marketing and influencer partnerships to generate significant buzz.
- Effective Budget Management: Managed an annual marketing budget of Rp. 28B, optimizing resource allocation across media, campaigns, corporate communications, and digital marketing. Led a team of 15, including 3 department heads and 12 managers.
- Successful Digital Engagement: Achieved over 500K downloads for the Timezone Fun App with a 95% registration rate. The app generated IDR 50B from voucher sales and contributed 6% of total transactions and 5% of sales.
- E-Commerce Growth: Enhanced e-commerce sales through strategic partnerships with Traveloka and Tiket.com, reaching a running rate of IDR 1.5B by June 2024—a threefold increase since July 2022.
- Impactful Campaigns: Launched a marketing campaign that garnered 1.5M views on TikTok, 1.2M views on YouTube, and achieved a 38.4% engagement rate on Instagram within 4 months.
- Brand Awareness Improvement: Increased brand awareness by 10 points to 62% and top-of-mind awareness by 8 points to 24% through a well-executed brand roadmap.
FWD InsuranceSVP, Chief Marketing Officer
Jul. 2017 - Jul. 2021As the SVP / Chief Marketing & New Business Model Officer, I directed all corporate marketing, communications, and e-commerce activities. My role involved overseeing branding, digital marketing, and media relations, while driving customer experience enhancements and loyalty programs. I also championed corporate responsibility initiatives and developed business strategies through stakeholder engagement.
Key Accomplishments:
- Successful Campaign Execution: Elevated our cancer protection product to #2 in cancer insurance rankings in 2020 through a highly effective online-only campaign executed within 9 months and a limited budget.
- Strategic Budget Management: Oversaw a Rp. 62B marketing budget, leading a team of 23 in media, campaigns, and digital marketing.
- Enhanced Web Traffic and Conversion: Achieved 400K+ website visits in 3 months with a 0.05% sales conversion rate from a 2018 campaign.
- E-Commerce Revenue Growth: Boosted e-commerce revenue from IDR 175M to IDR 250M per month by June 2021.
- App Launch Success: Launched the FWD Max app, resulting in 90K+ downloads in the course of 3 months, a 62% usage rate, and 35% customer adoption.
- Increased Brand Metrics: Raised brand awareness from 21% to 40% and brand consideration from 14% to 20% in the first few months
- Improved Customer Experience: Enhanced the Customer Experience Index to 70% during COVID-19 with the implementation of real-time feedback systems.
AXA Mandiri Financial ServicesVP, Head of Marketing & Corporate Communications
Jul. 2012 - Jun. 2017In my role as VP / Head of Marketing & Corporate Communications, I spearheaded all corporate marketing, branding, and communications initiatives. I was instrumental in building marketing capabilities, directing digital strategies, and enhancing the company's corporate image. My responsibilities included managing customer experience and loyalty programs, as well as driving corporate responsibility initiatives.
Key Accomplishments:
- Strategic Budget Management: Oversaw an annual marketing budget of Rp. 26B, leading a team of 21 across media, campaigns, and digital marketing.
- Campaign Success: Directed various national marketing campaigns that drove brand and digital metrics.
- Reputation & Crisis Management: Proactively managed AXA Mandiri’s reputation through media engagement, securing an average of 400 media coverages annually. Handling crisis management from customer complaints across conventional and digital media outlets
- Customer Satisfaction Improvement: Achieved a 34-point increment for customer satisfaction to reach 84% within 2 quarters through the successful execution of the Customer Centricity Project.
- Event Management: Organized high-impact corporate events within AXA Mandiri but also with a cross-functional team of 20 from 6 AXA entities.
NielsenAssociate Director, Communications & Marketing
Apr. 2010 - Jul. 2012As Associate Director of Marketing & Communications at Nielsen, I led corporate marketing and communications efforts across six Southeast Asian countries. My role encompassed brand management, public relations, and media relations, with a focus on elevating brand visibility and executing impactful corporate strategies.
Key Accomplishments:
- Strategic Planning: Developed and implemented annual brand and marketing strategies for Nielsen across six countries, driving consistency and effectiveness in the region.
- Media Relations: Managed communication across traditional and digital media, including social media platforms, securing over 500 media exposures through innovative zero-budget schemes.
- Relationship Building: Cultivated and maintained strategic relationships with industry leaders and market influencers, enhancing Nielsen’s market position.
- Event Management: Successfully organized major corporate events, including the Consumer 360 conference and an annual client gathering, attracting over 500 and 1,000 attendees, respectively.
Nielsen Media ResearchSenior Manager, Business Development & Communication
Jun. 2006 - Jun. 2010Led marketing, sales and communication activities for Nielsen Media Research. Achieved sales by 4 (four) times than targets. Developed marketing and communications programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Tribuwana Cahya AnantaBusiness Development Manager
Feb. 2003 - May. 2006Establish new business opportunities for the company Develop three new divisions of company: publishing, event organizing, and education Implemented marketing and communications strategies in coordinating promotion of company products and services
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