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Work Background
Ramsden Growth ConsultingSenior Business Consultant
Jan. 2024Ottawa, Ontario, Canada• Assess existing business operations and conduct market analysis to develop growth strategies for small businesses locally and internationally.
• Create detailed strategy proposals aligned with business potential to drive growth and recovery.
• Actively engage in executing growth plans and monitor progress to provide necessary feedback for ongoing success.
AssentSenior Product Manager
Jul. 2016 - Nov. 2023Ottawa, Ontario, CanadaMy core day-to-day tasks in this role included
• Overseeing the development and execution of corporate product roadmap, including long-term vision and strategies.
• Collaborating with UX, development, sales, regulatory, customer success, and support teams to define product requirements.
• Coordinating go-to-market strategies with marketing and sales teams to align product launches with business objectives.
• Ensuring product-market fit through continuous stakeholder collaboration and feedback. A section of my key accomplishments in this capacity entails:
• Managed sophisticated automation solutions projects and integrated AI and innovative technologies.
• Propelled key SaaS product area to achieve over $42M in revenue, marking an 80% YoY growth.
• Launched over 20 new products, diversified the company's offerings, and opened new revenue channels.
• Cultivated strong relationships and high retention
LumeneraDirector of Product Management
Aug. 2013 - Jun. 2016OttawaMy core day-to-day tasks in this role included
• Crafting and executing go-to-market strategies for a portfolio of over 80 industrial cameras.
• Delivering presentations at industry conferences and trade shows to promote product awareness.
• Creating impactful marketing materials such as case studies and data sheets to enhance product visibility.
• Conducting SWOT and margin analyses to refine market positioning and pricing strategies.
• Training global sales teams on value-based messaging and competitive tools.
• Aligning product vision and strategy with company goals by setting clear quarterly and annual targets. A section of my key accomplishments in this capacity entails:
• Championed the product portfolio and increased market visibility and customer engagement.
• Enhanced gross margins from below 60% to over 65% within 18 months through strategic pricing and cost management.
• Developed comprehensive sales enablement tools that underscored value proposition and competitive differentiation.
• Achieved a notable increase within a year and a half by developing product roadmaps, managing life cycles, and spearheading gross margin enhancements.
• Fostered a culture of excellence within product management teams by evaluating competencies and implementing strategies for continuous skill development.
FortinetDirector of Product Management
Apr. 2011 - Jun. 2012Ottawa, Ontario, CanadaMy core day-to-day tasks in this role included
• Managing a portfolio of over 30 telecom products, ensuring 100% on-time delivery for all releases.
• Leading rebranding efforts for TalkSwitch products to the FortiVoice brand, overseeing marketing launches and technical integrations.
• Conducting cost reduction initiatives and reporting product status, sales, and marketing ROI to executives.
• Engaging new channel partners and managing interoperability partnerships with top-tier IP telecom companies. A section of my key accomplishments in this capacity entails:
• Increased market penetration by negotiating and securing strategic partnerships, resulting in expanded distribution networks.
• Fostered culture of continuous improvement, leading to implementation of best practices in product and team management.
• Optimized product features and user experience by driving innovation and incorporating customer feedback into development.
• Maintained high customer satisfaction with a 95% rate for TalkSwitch products.
TalkSwitchSenior Product Manager
Apr. 2000 - Apr. 2011Ottawa, Ontario, CanadaMy core day-to-day tasks in this role included
• Overseeing regulatory compliance and managing international market expansion initiatives.
• Forging strategic channel partnerships to enhance distribution and market presence.
• Developing comprehensive technical documentation to support marketing and sales efforts.
• Spearheading cross-functional projects and executing key strategic decisions to propel company growth. A section of my key accomplishments in this capacity entails:
• Expanded company's global presence by cultivating and sustaining international business relationships.
• Pioneered product development initiatives, resulting in the successful launch of 8 cutting-edge products.
• Boosted user satisfaction and market relevance by directing integration of consumer insights into product design.
• Supported sales and marketing efforts by authoring and maintaining essential technical documentation.
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