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Work Background
Expat Living SingaporeClient Services, Sales & Marketing
Nov. 2024 - Mar. 2025SingaporeIn my role with Expat Living, I leveraged my marketing, event management, and communication skills to drive improvements across sales and marketing initiatives. Key contributions included revitalising the Hong Kong and Singapore Media Kits for enhanced clarity and effectiveness; developing branded collateral for Australian and Malaysian sales teams; managing and executing engaging EL events, including client liaison, public speaking, and reader interaction; optimising EDM content for improved engagement and a more personal tone; and establishing a new video strategy to elevate production standards.
Nexus International School (Singapore)Marketing Executive: Communications & Retention
Apr. 2024 - Oct. 2024Singapore๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐๐ฏ๐๐ง๐ญ๐ฌ.
I foster strong school-family connections by developing clear, engaging communication materials for parents. I also design impactful school events that boost student retention and create a thriving school environment.
The International School of MacaoMarketing & Communications
Jul. 2021 - Mar. 2024Macao๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ญ๐ ๐๐๐จ๐ฎ๐ญ ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐ข๐ฆ๐ฉ๐๐๐ญ๐๐ฎ๐ฅ ๐ง๐๐ซ๐ซ๐๐ญ๐ข๐ฏ๐๐ฌ ๐๐ง๐ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ. As a seasoned marketing and communications professional, I specialise in developing comprehensive internal and external communications strategies. From brand objectives to digital marketing planning and execution, my expertise extends to website development, survey development and execution, competitor analysis, content creation, brand management and copywriting.
International Ladies Club of MacaoVice President International Ladies Club of Macao
Jul. 2019 - Jul. 2020MacaoAs a dedicated volunteer for the International Ladies Club of Macau, I helped orchestrate captivating social events to support local charities. With expertise in member recruitment, public speaking, social media strategy, brand management, event budgeting, and website development, I strived to leave a lasting impact on both the organization and the community it serves.
Marketing AngelsSenior Marketing Consultant
Jul. 2011 - Nov. 2013Manly, NSWAs a Senior Marketing Consultant with Marketing Angels, I provided various services to help businesses grow and prosper. I specialise in Strategic Planning, Branding and Advertising, Digital Marketing, Market Research, and Market Analysis. My Strategic Planning services help businesses create long-term plans and develop strategies to reach their goals. I can help businesses create and develop a compelling brand identity and advertising campaigns through workshops. Regarding Digital Marketing, I offer services such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, Social Media Marketing, Email Marketing, and Website Design and Development. My Market Research services assist businesses in identifying target audiences and gaining insights into their consumersโ needs and behaviours.
Knee High Children's ClothingOwner
Jan. 2005 - Dec. 2010SydneyPassionate about fashion and cherishing childhood memories, I founded a party plan business that brings timeless style to little ones aged 0-10. My garments were meticulously designed and manufactured with love and care, blending classic cuts with unique designs. Someone handcrafted each piece in Vietnam, ensuring exceptional quality and attention to detail. In my capacity as the sole proprietor of a business, I assumed various responsibilities including the development of the business plan, executing all marketing and advertising initiatives, and coordinating sales events held at private residences across Sydney. Furthermore, I was required to directly communicate and coordinate with the governments of Australia and Vietnam in relation to the importation of clothing items.
Department of Education & Training - TAFEBrand Manager
May. 2004 - Sep. 2004Sydney, New South Wales, AustraliaI was engaged in a contractual position that involved the re-development of the TAFE Plus brand on a national scale. The primary aim was strategically re-positioning TAFE Plus as a strong competitor in the corporate training industry. The role entailed conducting thorough research on competitors in the corporate training industry to identify a niche market for TAFE. Additionally, I was responsible for developing the TAFE Plus brand and creating a detailed marketing plan to serve as a roadmap for future marketing endeavours.
Equal Opportunity for Women in Employment - EOWABrand Manager
Oct. 2003 - Feb. 2004Sydney, New South Wales, AustraliaThe role entailed the development of the EOWA Marketing Plan, as well as a comprehensive re-development of their brand. During my tenure, I held the following responsibilities in my role: developing a marketing plan, overseeing brand redevelopment efforts, coordinating media launch events for EOWA's book, "Chief Executives Unpluggedโ, collaborating with advertising agencies to guide brand redevelopment and ensure the successful implementation of all new advertising materials. Additionally, it was essential to operate within the parameters set by the Australian Government.
ACE InsuranceMarketing Projects Manager
Feb. 2002 - May. 2002ACE Insurance is an international re-insurer of accident and illness products. They carried out all marketing through third-party arrangements. During my work at ACE, I successfully managed the following responsibilities:- Conducting extensive research and analysis on the existing procedures and practices within the Call Centre culture and offering valuable recommendations for improvements and new systems. Besides creating comprehensive customer service manuals and procedures, as part of the development process, I developed a Marketing Plan, trained team members and assisted with new hires to ensure the program would be implemented.
ACE InsuranceBusiness Development Manager
Oct. 2001 - Feb. 2002In my role as the Business Development Manager for ACE Insurance, one of my main responsibilities was to generate new business opportunities. I achieved this by utilizing both internal networks within the organization and leveraging external relationships. My responsibilities included preparing materials, delivering presentations, collaborating with underwriters and supporting field offices by assisting them with formal presentations. Additionally, I developed strategic action plans to attain agreed-upon targets. Developed a comprehensive Marketing Plan and developed measurable and profitable direct marketing campaigns through all DM media, primarily direct mail/email and telemarketing.
WestpacMarketing Projects Manager
Oct. 1999 - Sep. 2001This newly established position was created with the purpose of acquiring and developing merchant business portfolios. The specific role entailed the development and introduction of a novel merchant loyalty/reward program that was geared towards small and medium-sized enterprises (SMEs). Furthermore, the role also included providing marketing and project management for the deployment of relationship marketing programs, formulating strategies, coordinating and executing national programs. Responsibilities for the role included: crafting and executing a marketing plan, brand development, creating and presenting product to the target market. All of these tasks were essential in helping to bring the merchant loyalty/reward program to fruition, and in helping to ensure the success of the program.
TicketekMarketing Manager
Jun. 1996 - Oct. 1999The Marketing Manager position encompassed a diverse range of responsibilities, such as managing direct mail campaigns, coordinating promotions and public relations efforts, developing marketing support programs for all shows and events, conducting telemarketing activities, creating a sales funnel for group bookings, overseeing TV advertising including script writing and on-air presentations and maintaining client relationships.
TicketekMarketing & Promotions Co-ordinator
May. 1995 - Jun. 1996The primary responsibility involved coordinating and managing promotional launches for shows and special events. This encompassed the organization and supervision of all direct mail campaigns and associated activities, hosting show launches to group booking clients and promoting shows on television.
DamartMarketing Assistant
Oct. 1992 - May. 1995I contributed to the development of various direct mail activities and product catalogues. Additionally, I was involved in overseeing and developing catalogues for Damart's secondary brand, Jacaranda. Moreover, I had the responsibility of managing all direct mail activities and coordinating the re-ordering of products from overseas suppliers.
East Hills Boys High SchoolEnglish Teacher/Teacher for Children with Learning Difficulties
Jan. 1989 - Dec. 1991English Teacher for years 7-10 as well as supported other teachers with additional programs for students who had specific learning difficulties.
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