Executive Summary: Fiona Tye
I'm an experienced copywriter and marketing/ communications professional with over 20 years of experience creating engaging, SEO-optimised stories across industries - from education and lifestyle to insurance and entertainment. With a deep passion for storytelling and a background in English education, I can turn complex messages into clear, compelling content that connects.
I've led content strategy and creation for international schools, lifestyle publications, and startups - producing high-performing newsletters, social media campaigns, website copy, blogs, media kits, and branded content.
My recent work includes developing media materials for Expat Living Magazine and ghostwriting articles for Nexus International School and The International School of Macao.
Whether writing website content, magazine features, or email campaigns, I bring strategy, creativity, and SEO know-how to every project. Let's collaborate to build content that informs and converts.
Achievements:
Increased newsletter engagement from 5% to 8% on a well-known expat magazine for the B2B and B2C readers.
Increased parent engagement for events from 1% to 25 % at Nexus International School.
Increased newsletter readership from 7% to over 15% for TIS.
Core Skills:
Copywriting.
Passionate about creating engaging stories and articles that are optimised for SEO.
Research.
Strategy Development.
Newsletter Development.
Experienced in various marketing & design platforms, including WordPress, Mailchimp, Flodesk and Canva.More...