With almost two decades of rich experience in Product Management, I have refined my skills in transforming visionary concepts into market realities. My journey spans diverse industries, including technology, consumer goods and services, where I've successfully led cross-functional teams to deliver exceptional products that not only meet but exceed user expectations.
Throughout my career, I have been privileged to drive the entire product lifecycle—from ideation and market research to development and launch. My analytical mindset, coupled with a deep passion for understanding customer needs, has empowered me to create solutions that resonate with users and align with business goals.
As I look to the future, I am excited about leveraging my expertise in product management to help organizations navigate their pathways to success in an ever-evolving landscape. I'm passionate about mentoring the next generation of product leaders and sharing best practices that cultivate an environment of creativity and excellence.More...
Fiona Tye
Copywriter, Email Marketer and Content Creator
Verified
Executive Summary: Fiona Tye
I'm an experienced copywriter and marketing/ communications professional with over 20 years of experience creating engaging, SEO-optimised stories across industries - from education and lifestyle to insurance and entertainment. With a deep passion for storytelling and a background in English education, I can turn complex messages into clear, compelling content that connects.
I've led content strategy and creation for international schools, lifestyle publications, and startups - producing high-performing newsletters, social media campaigns, website copy, blogs, media kits, and branded content.
My recent work includes developing media materials for Expat Living Magazine and ghostwriting articles for Nexus International School and The International School of Macao.
Whether writing website content, magazine features, or email campaigns, I bring strategy, creativity, and SEO know-how to every project. Let's collaborate to build content that informs and converts.
Achievements:
Increased newsletter engagement from 5% to 8% on a well-known expat magazine for the B2B and B2C readers.
Increased parent engagement for events from 1% to 25 % at Nexus International School.
Increased newsletter readership from 7% to over 15% for TIS.
Core Skills:
Copywriting.
Passionate about creating engaging stories and articles that are optimised for SEO.
Research.
Strategy Development.
Newsletter Development.
Experienced in various marketing & design platforms, including WordPress, Mailchimp, Flodesk and Canva.More...