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Work Background
EksaktCompany Owner & Consultant
Feb. 2025I help B2B SaaS & AI product owners and marketing leaders refine their positioning and messaging to drive growth. By aligning product, marketing, and sales, I ensure your messaging is clear, compelling, and conversion-focused—so your sales cycles shorten, churn decreases, and your product stands out in competitive markets.
Paloma PodcastCreator and Podcast Host
Sep. 2024Copenhagen, Capital Region of Denmark, DenmarkI’m the creator and host of Paloma Podcast, a show that delves into the inspiring (and sometimes challenging) process of launching new ideas from the ground up. Each episode features thought-provoking conversations with influential voices from Danish culture, design, and tech, offering practical insights and personal stories about creative breakthroughs and forging new career paths. My role spans from conceptualizing the editorial direction and curating guests, to preparing in-depth interviews and overseeing production. With Paloma, my aim is to empower listeners to embrace experimentation, gain fresh perspectives, and find the support they need to embark on their own transformative journeys.
TV 2 DANMARK A/SVisuel kommunikatør - Establishing Key Art Design at TV 2: Transforming Visual Identity and Strategy
Feb. 2020 - Jan. 2025København, Capital Region, DenmarkAt TV 2, I led the creation of a Key Art Design discipline to elevate how we connect with audiences through visual storytelling. I shifted our approach from standard PR images to purpose-driven, genre-specific visuals that served as strategic sales tools. This new direction helped our visuals communicate story, tone, and unique selling points at a glance, enhancing viewer engagement. Aligning cross-functional teams—including marketing, DTC, B2B, and sales—I introduced structured workflows and governance, making sure each team could contribute to a unified brand vision. Establishing a talented design team, we leveraged Monday.com to streamline processes, optimize task management, and enhance our capacity to meet the dynamic needs of the network. To maintain quality and consistency, I developed industry-standard guidelines for external partners, set contractual expectations, and held educational workshops for internal teams. This collaborative framework helped bridge departmental silos, creating a cohesive and agile environment where creative efforts could thrive. Integrating Key Art Design into a 360-degree marketing funnel, we maximized each visual’s impact across all campaign touchpoints, turning key art into an essential driver of audience engagement. My experience at TV 2 has reinforced that effective design is more than aesthetics—it’s about building narratives that resonate. This journey highlighted the power of strategy, collaboration, and a strong visual identity to create meaningful connections with audiences.
Self-employedFreelance Creative Producer
May. 2019 - Dec. 2019Seattle, Washington, United StatesField producer - NIKE SNKRS When Nike decided to turn it's attention to the sneakers scene in Seattle, I was brought on by their NYC production team to connect with local sneaker-heads, line up talent and field produce visual assets for their immensely popular brand experience. The Nike’s SNKRS app is where many look for street style and rare releases. While the limited releases that happen through SNKRS are just a portion of Nike’s business—which also depends on selling giant volumes of mass-market shoes on their normal e-commerce site —the app has become an important part of the company’s brand storytelling and ROI is easily noticed through thriving digital sales.
Smashing IdeasContent Marketing Manager
Feb. 2018 - May. 2019SeattleAs a Content Marketing Manager, I collaborated closely with our strategy team to shape a content strategy that supported business growth and repositioned the agency. I served as the editorial lead across key content assets, including white papers, lead magnets, webinars, landing pages, and blog posts. Partnering with cross-functional teams, I drove content initiatives that aligned with our brand vision. I spearheaded the development of a trends site that showcased the agency’s perspective on emerging tech, digital trends, and cultural shifts. My role bridged business strategy, creative development, and content production, with a strong emphasis on storytelling. Through clear communication and strategic publishing management, I ensured that each piece resonated with our audience and enhanced the customer journey. With a sharp focus on user pain points and needs, I used creative problem-solving and data insights to continually refine our approach and deliver impactful content. Driven by a commitment to business development and an outstanding customer experience, I combined my strengths in visual design, strategic insight, and compelling writing to create content that engaged, connected, and inspired.
Smashing IdeasProject Manager
Nov. 2016 - Jan. 2018SeattleAs a project manager, I gained extensive experience orchestrating complex, high-impact digital projects that require strategic alignment across multiple teams, departments, and stakeholders. In my role I was navigating intricate project landscapes, using agile frameworks to bring together cross-functional teams, including Visual, UX and UI designers, developers, strategists, and third-party vendors. My approach emphasized continuous collaboration and communication, ensuring each stage of the project remained transparent and efficient. In one of my roles, I worked with the Senior Project Manager on the creation of a sophisticated digital simulation for a Fortune 100 client, transforming their maintenance training approach through innovative, hands-on solutions. This involved coordinating a diverse group of internal and external stakeholders to drive toward a common goal. My agile project management style enabled team members to engage deeply with the work, fostering a strong sense of ownership and shared vision. In another project, I supported the design transformation of the Microsoft Developer Network (MSDN) to unify its brand identity with Microsoft’s broader vision. This long-term, phased initiative involved close coordination with Microsoft stakeholders and strategic design sprints, ultimately breaking down silos and establishing a cohesive brand experience. Ultimately a job, where the goal was creating clarity out of complexity, driving seamless collaboration, and delivering solutions that alignred with both business goals and evolving market demands.
HELENE CHRISTENSENFreelance Photographer
May. 2015 - Dec. 2019SeattleAs a freelance photographer, I had the privilege of capturing powerful portraits and creating impactful campaign imagery for a diverse range of clients, including Microsoft, RealMe, and various agencies and private individuals. My work spanned from personal portraits to conceptual campaign photography, with a focus on personal branding and storytelling through visuals. Whether working with large companies or individuals, I crafted images that connected, engaged, and communicated a brand’s essence.
Smashing IdeasAssociate Producer
Sep. 2014 - Oct. 2016Seattle
Run StudiosAssociate Producer
May. 2014 - Sep. 2014
Nod Media GroupAssociate Producer
Sep. 2013 - May. 2014Seattle
Guenther GroupFreelance Videographer/ Business Administration
Jul. 2013 - May. 2014West Seattle
KEXPMusic Diversity Advisor, Content creator
Mar. 2012 - Jun. 2012Greater Seattle AreaKEXP is more than a radio station. KEXP is a dynamic arts organization that provides rich music experiences on the air, online, and on the streets. KEXP’s unique services benefit three distinct groups: Music Lovers, Artists, and the Arts Community. As a videographer I created videos of local artists and bands. I helped KEXP connect with a great selection of Danish record labels, and I introduced the radio station to some of the most noteworthy artists from Scandinavia. A fun project that came out of the work at KEXP is a podcast, that I created in collaboration with Programming Director, Kevin Cole. It's about Danish music, that I love! Check it out here: http://blog.kexp.org/2012/08/12/music-that-matters-podcast-vol-317-made-in-denmark/
IT-BranchenCommittee Employee
Sep. 2010 - Sep. 2011The Danish IT Industry Association (ITB) / IT-BranchenWith approximately 300 IT-member companies The Danish IT Industry Association (ITB) is the largest and leading independent representative for the IT-business community in Denmark. I managed events and activities associated with the choosedifferent campaign, an initiative created to encourage students to pursue a career in digital. This campaign includes fascilitating a yearly internship opportunity for kids. I managed the collaboration between the largest national IT universities, a selection of noteworthy IT companies and a multitude of schools throughout the country. I also worked closely with the Director of Communication to manage the Future Female Leaders committee, whose work and activities promote possibilities for aspiring future - and female - leaders. Among many different and interesting tasks, I helped publish an annual report to improve diversity in the world of digital, nationally and globally. By assisting in event management and committee work I helped create awareness of this agenda by setting up talks, networking opportunities and board meetings.
EasyTigerProduct Manager
Aug. 2010 - Sep. 2011Copenhagen Area, DenmarkEasyTiger is the little sister to the highly acclaimed Danish indie label, Tigerspring. Tigerspring Records works with more alternative artists while EasyTiger is more focused around pop music. I worked with a plethora of visual artists and provided art direction in the creation of promotion tools for the signed artists. In close collaboration with the label manager and promotion manager we strived to put artists, we believed in, on the map. I managed the development of promotion materials and visual tools such as press photos, music videos and digital record covers. Working closely with our published artists I helped refine their visual identity.
Smagsdommerne DR2TV Producer Internship
Jan. 2010 - Aug. 2010Danmarks Radio, DR2During my internship at the Danish Broadcasting Association I worked fulltime on the tv show, Smagsdommerne, a weekly show about arts and culture. I produced stories about new music, books, theatre, art exhibits – you name it! As an integral part of the editorial staff, our typical week included creative development, management of crew logistics, scriptwriting, field production, editing oversight, voice-over recording, post-critiques, etc. In "Smagsdommerne" three artists, intellectuals, academics, creatives or business people are invited into the TV studio every week to discuss the newest and most interesting events in arts and culture.
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