Hi, I’m Helene Christensen — a strategic consultant, creative lead, and builder of systems that move ideas forward. I’ve worked across the spectrum of media and design, from video production and creative agencies to broadcast and brand strategy. Today, I run Eksakt – Positioning and Messaging Strategy, where I help product owners and marketing leaders at consumer brands clarify their product’s unique position and create messaging that aligns teams across product, marketing, and sales.
Previously, I led the development of the Key Art Design discipline at TV 2 Denmark, where I built a new team from scratch, crafted a process, introduced workflows, and helped shape the broadcaster’s creative direction. Before that, I spent nearly a decade in Seattle, working with agencies and video production companies to deliver content for global clients like Microsoft, Amazon, and Penguin Random House — building bridges between strategy, storytelling, and execution.
My strength lies in establishing new ways of working, aligning people around a clear vision, and creating solid foundations that help businesses grow. Whether I’m working with startups, artists, or established organizations, my focus is always on creating clarity, emotional resonance, and momentum.
Let’s connect if you’re working on something new and want to set it up for success from the inside out.More...