Smashing Ideas
Company Employees
Drory Ben-Menachem
Design & Research Executive; Brand Strategist; Career Coach
Verified
Neurodivergent design and research leader with 20+ years of experience scaling teams, integrating customer insight into product strategy, and accelerating time-to-market. He has led strategy and built systems that turn research into results, making design not just functional, but foundational. Drory has successfully guided numerous companies in creating compelling brand identities and user experiences that generate reach, retention, and revenue. He's also committed to empowering professionals to achieve their career goals through innovative strategies and personalized guidance. Born at a very young age, he made Seattle his home in 1991 and has enjoyed time at agencies, high-tech companies, and startups. Sometimes when it rains, he goes outside holding a cocktail umbrella and pretends he's a giant who makes bad decisions. Hopes one day someone will call him "sir" without adding "you're making a scene".More...
Helene Christensen
Positioning & Messaging Strategist @Eksakt
Verified
Hi, I’m Helene Christensen — a strategic consultant, creative lead, and builder of systems that move ideas forward. I’ve worked across the spectrum of media and design, from video production and creative agencies to broadcast and brand strategy. Today, I run Eksakt – Positioning and Messaging Strategy, where I help product owners and marketing leaders at consumer brands clarify their product’s unique position and create messaging that aligns teams across product, marketing, and sales. Previously, I led the development of the Key Art Design discipline at TV 2 Denmark, where I built a new team from scratch, crafted a process, introduced workflows, and helped shape the broadcaster’s creative direction. Before that, I spent nearly a decade in Seattle, working with agencies and video production companies to deliver content for global clients like Microsoft, Amazon, and Penguin Random House — building bridges between strategy, storytelling, and execution. My strength lies in establishing new ways of working, aligning people around a clear vision, and creating solid foundations that help businesses grow. Whether I’m working with startups, artists, or established organizations, my focus is always on creating clarity, emotional resonance, and momentum. Let’s connect if you’re working on something new and want to set it up for success from the inside out.More...