Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Channel FactorySenior client solutions manager
May. 2025Netherlands
DiageoMedia and Digital Marketing Manager
Oct. 2023 - Sep. 2024Amsterdam AreaMedia Strategy and Leadership: ○ Ensure all strategic plans for our brands across the portfolio uphold global marketing standards. ○ Collaborate to deliver fully integrated connections plans, ensuring seamless consumer journeys with no dead ends. ○ Drive a performance marketing approach and culture, optimizing media channels across NEU markets. ○ Drive NEU cluster media leadership, influencing decisions at all levels internally and externally (Partnerships + Agencies) to maximize impact activities. ○ Implement strategic programs for Brand education with media partners such as Google, Meta, and Amazon and retailers in the local market, leveraging their platforms for maximum impact. Data-driven Optimization: ○ Ensure appropriate use of data and insight to predict trends, measure campaign impact, and optimize media performance. ○Identify new opportunities to improve digital program efficiency and run test & learn programs with JBPs. ○Implementation of retail media structure and strategic partnerships connected to commercial business growth. Consumer Focus and Brand Expertise: ○ Approve/review integrated plans of brands, focusing on recruitment/re- recruitment from both a shopper and consumer perspective ○ Utilize expertise to trigger associated memories in a buying context, resulting in success at the point of purchase. ○ Implement emerging technology trends to connect with consumers, particularly within the digital and mobile space. ○ Brand expert within-depth knowledge of the media landscape, data, measurement, and conversion points.
dentsuGlobal Client Manager
Feb. 2022 - Nov. 2023NetherlandsExecution of global strategy and planning across markets on key platforms such as the UCL Sponsorship, Enjoy Heineken Responsibly and H150 Branding campaigns Co-ordination of new product launch (Heineken Silver) across EMEA Spearheaded a team of 15 regional campaign managers to deliver 50+ end-to-end campaigns for global clients annually. Management of regional team and end-to-end campaign processes, ensuring business and communication objectives are met Collaborated with an internal analytics team to analyze campaign performance metrics, resulting in data-driven optimization strategies Developed and implemented streamlined communication processes for cross-functional teams; internal and external collaborators: Global client, local client w/ Creative & Third party affiliates
DigitalHeroes.globalGlobal Client Manager HNK Dentsu Account
Feb. 2022 - Dec. 2022Paris, Île-de-France, FranceExecution of global strategy and planning across markets on key platforms such as the UCL Sponsorship, Enjoy Heineken Responsibly and HNK Silver Branding campaigns Co-ordination of new product launch (Heineken Silver) across EMEA Spearheaded a team of 15 regional campaign managers to deliver 50+ end-to-end campaigns for global clients annually. Management of regional team and end-to-end campaign processes, ensuring business and communication objectives are met Collaborated with an internal analytics team to analyze campaign performance metrics, resulting in data-driven optimization strategies Developed and implemented streamlined communication processes for cross-functional teams; internal and external collaborators: Global client, local client w/ Creative & Third party affiliates
One9ninetyMedia Manager
Feb. 2020 - Jan. 2022SingaporeResponsibilities/Accomplishments: Experiential Marketing Activation & strategy: ○Spearheaded the development and execution of an experiential marketing activation for a major Technology brand across the APAC Region. ○ Generated over 10 million impressions across social media platforms, surpassing industry benchmarks, and drove quality leads by 2x for the Tech company's SaaS product category. ○ Developed a targeted digital marketing campaign strategy resulting in a remarkable 45% increase in lead generation across the APAC region, demonstrating expertise in driving impactful digital initiatives. ○ Orchestrated the successful launch of a new lead generation campaign for a B2B client, achieving a significant 35% increase in qualified leads and a 20% decrease in cost per lead acquisition, showcasing exceptional campaign management skills. Team Leadership and Management: ○ Led and effectively managed a high-performing team of Senior and Junior planners & buyers, as well as a Graphic Design team specializing in dynamic web design and captivating digital storytelling. ○ Provided coaching and mentoring to senior and junior team members, resulting in an increase in their individual personal development plans and ultimately halos to campaign KPIs delivery and career growth opportunities within the organization. Strategic Planning and Execution: ○ Developed and executed strategic marketing plans for Pharmaceutical, luxury beauty, and technology cloud solution based brands, leveraging innovative approaches to drive engagement and achieve business objectives. ○Led cross-functional teams in the implementation of dynamic web design projects and captivating digital storytelling initiatives, ensuring alignment with brand objectives and delivering exceptional results.
PublicisDigital Marketing Director
Jun. 2018 - Jul. 2019Oversaw strategic digital media planning and buying across diverse channels, with a focus on delivering impactful campaigns for leading FMCG brands: Food, health & Beauty & Alcoholic brands Oversaw developing comprehensive media strategies that maximize brand visibility, drive customer acquisition, and optimize campaign performance. Collaborated closely with cross-functional teams to align media efforts with overall marketing objectives, resulting in successful brand awareness and growth Oversaw end-to-end campaign management, ensuring strategic planning, precise targeting, and successful implementation across multiple digital channels Effectively led and managed a team of digital media planners, buyers, and strategists to drive the seamless execution of digital campaigns for diverse brands. Implemented comprehensive people management strategies to support individual development plans, performance evaluations, and career progression. Provided mentorship, guidance, and constructive feedback to cultivate a high-performing and motivated team. Collaborated with Lead & Senior team members to identify skill gaps and training needs, implementing targeted development initiatives to enhance team capabilities
OmnicomDIGITAL IMPLEMENTATION MANAGER
Oct. 2016 - Jan. 2018Developed comprehensive campaign strategies that aligned with business goals, targeted specific audience segments, and drove measurable results. Successfully implemented a range of performance marketing tactics, including search engine marketing (SEM), display advertising video advertising(PGM), social media advertising, and affiliate marketing. Monitored campaign metrics, conducted thorough analysis, and continuously refined strategies to drive continuous improvement and exceed key performance indicators Collaborated closely with cross-functional teams and stakeholders to ensure seamless campaign execution and alignment with brand objectives Leveraged the power of Google Analytics and Google Ads to extract valuable insights, track campaign performance, and measure key metrics Proficient in setting up advanced tracking mechanisms, implementing conversion tracking, and configuring custom reports to provide actionable data-driven recommendations. Collaborated closely with brand stakeholders, providing strategic guidance and recommendations to align their marketing efforts with the evolving digital landscape Leveraged a deep understanding of the unique challenges and opportunities within the vehicle and beauty industries to deliver tailored and impactful presentations on insights, learning and recommendations that drove brand growth and success
Maxus GlobalDIGITAL MEDIA MANAGER
May. 2015 - Sep. 2016Proven track record in the execution and management of digital media campaigns, driving impactful results for diverse brands Leveraged a deep understanding of target audiences, market trends, and platform capabilities to craft effective campaign executions across multiple digital channels Managed end-to-end campaign operations, including budget allocation, media buying, ad placement, and performance tracking Collaborated closely with cross-functional teams, including creative, analytics, and technology, to ensure seamless campaign execution and alignment with brand objectives. Prepared and delivered regular reports, highlighting key performance metrics, campaign results, and actionable insights to support data-driven decision-making. Acted as a liaison between cross-functional teams and Brand Managers(client), effectively communicating digital performance, opportunities, and challenges.
Google Ads (Google Partner)MEDIA CAMPAIGN MANAGER FOR GOOGLE ADWORDS
Oct. 2013 - May. 2015Collaborating with an internal team (Google Account Manager) to understand their goals, providing campaign updates, addressing questions or concerns, and offering strategic recommendations. Implementing comprehensive Google Ads campaign strategies aligned with client objectives and KPIs. Continuously monitoring campaign performance, analyzing key metrics, and making data-driven adjustments to optimize campaign effectiveness. Conducting A/B tests to evaluate different ad variations, landing pages, or targeting strategies to identify the most effective approach. Generating regular reports on campaign performance, providing insights, and recommending optimizations to stakeholders and clients. Functioned as member of the Google Internal Ads Operations team, contributing to the seamless execution and management of Google's Brand clientele Worked in alignment with campaign strategies, ad formats, and targeting options to maximize campaign effectiveness and drive desired outcomes Contributed to the overall success of Google's internal advertising efforts by providing operational support, insights, and efficient campaign execution
Intch is a Professional Networking App for the Future of WorkSee more people like Kim on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1477544 people
23
CEO & Founder @ Voise conseil tpe
16
Business Manager @ meilleurecopro
24
Consultant @ Independent consultant
328296 people
24
Consultant @ Independent consultant
35
Proof reader, tutor, marketing ideas and champion of Wine tourism @ The Art of Wine
17
Co-Founder @ vox-a studio