Kim Silva is the Digital Director at DIAGEO, where she leads global digital strategy, e‑commerce innovation, and data‑driven marketing. With over 12 years of experience in consumer goods and digital transformation, she specializes in turning audience insights into measurable growth. Kim has launched award‑winning omnichannel campaigns for flagship brands across North America, Europe, and Latin America. She is passionate about mentoring emerging digital leaders and frequently speaks at industry conferences on the future of data, creativity, and AI in marketing.More...