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Work Background
StatSocialProduct Manager, Market Research
Feb. 2022 - Apr. 2022New York, New York, United StatesManaging product features, recruitment methodologies, ongoing client projects, and product enhancements. Liaising with third-party panels to establish necessary processes and deliverables, while also consulting with clients and CSM's to identify areas of opportunity and inform product road map, while coordinating with internal partners serving as a primary feedback loop.
Returning to my early years - working in a busy tourist restaurantTaking a post-COVID summer "off"
May. 2021 - Aug. 2021New York City Metropolitan Area
IpsosDirector, Media Development
Feb. 2021 - May. 2021New York, New York, United StatesConcentrating on social media and tech platforms, bringing insights to specific clients.
7Park DataClient Success - Media & Entertainment Product Management
Jun. 2019 - Oct. 2020Greater New York City AreaOversee all clients to ensure success using 7Park’s proprietary SVOD measurement products. Teamed with product group to enhance product and create new products, then train clients to leverage them. Negotiated new data partnerships and evaluated data for fitness, advising on monetary value. Worked with a small team to build the success of the media vertical in a fast moving start up, helping provide insights into the walled gardens of the top five SVODs and help clients navigate a previously opaque area for content.
GfKVice President, Consulting
Jan. 2015 - Dec. 2018Greater New York City AreaWorking with media and entertainment companies to develop custom research solutions across both traditional and digital media, I bring together the best of GfK's capabilities to answer client questions and needs. Projects span ad effectiveness, digital tracking, branding, segmentation, UX, and more.
MECDirector, Research Planning
Jan. 2014 - Jan. 2014Greater New York City AreaSpecialize in ad effectiveness studies and digital research and analysis. Clients include hospitality, consumer product, electronics, and telecommunications clients. Advise on campaign planning for optimal measurement and tracking.
LIN Media (acquired by Nexstar)Research Director
Jan. 2011 - Jan. 2014Albuquerque, New Mexico AreaManage research needs for CBS/FOX and CW/MyTV duopolies as well as extended digital solutions, and a digital ad network, using NSI, Scarborough, Kantar, ComScore and other syndicated tools. Support sales staff by providing compelling stories regarding ratings and psychological profiling of programming.
Council for Research ExcellenceMember and Chair of Media Consumption and Engagement Committee (volunteer board position)
Dec. 2008 - Jan. 2015New York, New York, United StatesThe Council for Research Excellence consists of 35+ senior research professionals who are all Nielsen media clients. As such, we represent advertisers, agencies, networks, cable companies etc. Since the CRE was formed in 2005 we have worked together in the spirit of collegiality on projects that we believe will have value at the industry level. Although formed by Nielsen and funded by them, we cherish our independence as a research “think tank” with the right to conduct research on what the CRE judges to be of industry-wide importance. The Media Consumption and Engagement Committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement.
RiesterMedia research and strategy
Mar. 2005 - May. 2011Post-acquisition: McDonald's regions, consumer products such as Herdez, La Victoria and Idahoan, tourism and utility strategy and research. Pre-acquisition: RJC is a mid-size full service agency. Broad scope of responsibility including strategic partnerships, research and strategy, business development, leadership and training, and establishment of new brand/launch strategies. Lead researcher for media and consumer insight knowledge. Managed media activity and specialized in added value negotiations to extend client budgets. Work mainly centered in consumer products, tourism, institutional, banking, real estate, quick service restaurants, and retail. Notable clients include McDonald’s, Papa John’s, Dean Foods, Firestone, and Forest City Covington.
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