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Network Power<100 people
Roles
🧨100%
Consulting
💰50%
Investor & VC
Geos
🇦🇪50%
United Arab Emirates
🇦🇺50%
Australia
Work Background
iboothmeAdvisor
Feb. 2025
Metropolitan Hydraulic ServicesPartner
Jan. 2025
Mackay Fluid PowerPartner
Jan. 2025
Inspira ArabiaChief Executive
Jan. 2025United Arab Emirates
Sharaf RetailChief Executive Officer
Dec. 2021 - Dec. 2024United Arab EmiratesBrands: Adventure HQ, Adventure Zone, Body, Chill Out, Cotton On, Forever 21, Typo > Leading enterprise level transformation to deliver omnichannel excellence > Passionately building people, process and technology to enable a customer-centric culture
> Empowering a diverse and inclusive team within Middle East and South East Asia
immersifAIAdvisory Board Member
Sep. 2020 - Dec. 2021Sydney, New South Wales, AustraliaDriving Digital Transformation using AI (Artificial intelligence), ML (Machine Learning), IoT (Internet of Things), Data Science and Analytics, AR (Augmented Reality), VR (Virtual Reality) and MR (Mixed Reality).
Mackay Fluid PowerChief Executive Officer
Mar. 2019 - Nov. 2021AustraliaDriving vision, value, excellence and happiness index of our team, customers, suppliers and shareholders within hydraulics, pneumatic, filtration and fluid transfer systems. Creating a culture of excellence with focus on safety, innovation and automation.
Sharaf RetailChief Operating Officer
Jul. 2016 - Feb. 2019United Arab EmiratesBrands: Adventure HQ (+350 Brands) and Adventure Zone Maximising stakeholder value through effective strategy, scalable structure, LEAN processes and culture of excellence. Leading innovation and continous improvement across the business including sales, products & services, digital, marketing, operations, customer engagement and franchise development, with focus on 'art and science of leadership'
Sharaf RetailHead - Marketing, Events & Business Development : Adventure HQ & Adventure Zone
Apr. 2016 - Jun. 2016United Arab EmiratesOverall responsibility for delivering strategic priorities including franchise development, digital enhancement, supply chain efficiency, strategic consulting and new store projects.
Sharaf RetailHead - Marketing & Events
Jan. 2015 - Mar. 2016United Arab EmiratesBrands : Adventure HQ (+350 Brands) and Adventure Zone Overall accountability of brand, strategy, omni-channel, customer experience, advertising, PR, sponsorships, partnerships, events, activations, promotions, employer branding, corporate sales and sustainable growth of Adventure HQ and Adventure Zone.
Transformation 10XChief Operating Officer / Chief Strategy Officer : Brand Terminus (Contract)
Apr. 2014 - Dec. 2014United Arab Emirates
Leading, developing and driving brand profitability, digital engagement and customer centric value chain.
Transformation 10xChief Operating Officer / Senior Consultant - Change & Strategy : RD Digital (Contract)
Apr. 2013 - Mar. 2014Australia
Leading a digital team to drive business wide transformation. Spearheading consulting, product development, channel development, process improvement and team engagement.
Oregon Scientific (A member of IDT Group)Director & General Manager
Jan. 2012 - Dec. 2013AustralasiaOverall responsibility of Australasian business (profitability, marketing, sales, inventory, operations and leadership development). Lead, develop and implement multi-channel and multi-category strategy driving transformational across the business improving profitability, cash flow, brand engagement, processes, distribution reach and supply chain efficiency.
Oregon Scientific (A member of IDT Group)Director - Health & Wellness
Jan. 2010 - Dec. 2012North AmericaResponsible for leading a matrix organisation to launch a new category in North America driving all aspects of research, product development, omni channel distribution, marketing communications, inventory management, operational efficiency and profitability.
Oregon Scientific (A member of IDT Group)Director & General Manager
Jan. 2008 - Dec. 2010Australia & New ZealandOverall responsibility for all aspects of marketing, sales, business development and operations within Australasia. Formulated and implemented Oregon Scientific 'digital strategy' in Australia, drove cost optimisation, enhanced operational efficiency, and delivered profitable growth.
Oregon ScientificMarketing Manager - Australasia
Jan. 2005 - Dec. 2008Australia & New ZealandLeadership of Oregon Scientific marketing function including marketing communications, product management and channel development. Successful launch of three new categories with multi channel distribution in Australia and New Zealand.
Hitachi AustraliaProduct Marketing Manager
Jan. 2003 - Dec. 2005Australia and New ZealandOverall responsibility of the 'product go to market strategy' for Home & Life Solutions business unit within the Australian market. Successfully managed profitability of 4 diverse categories.
Hitachi AustraliaMarketing Support Manager
Jan. 1998 - Dec. 2003Australia and New ZealandResponsible for driving the brand management for Consumer Electronics, Air-Conditioning, Information Technology & Multimedia, and Home & Life Solutions. Devised and implemented end to end integrated campaign resulting in market leadership position.
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