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Work Background
703digitalChief Executive Officer
Mar. 2021New York City / Copenhagen - Found and lead a digital strategy firm specializing in marketing and fan engagement for artists, record labels, and brands.
- Develop and execute comprehensive digital strategies across YouTube, TikTok, and Meta platforms, boosting subscriber growth and fan engagement.
- Direct online advertising campaigns using platforms such as Google Ads, Meta Business Manager, TikTok Ads Manager, and LinkedIn.
- Consult on short-form content strategy, influencer collaborations, and social media management for global artists and brands.
- Negotiate and manage client partnerships with top-tier platforms like YouTube, Meta, and TikTok.
- Consult for leading clients, including Universal Music Group, Sony Music, Warner Music Group, ByteDance, OVO Sound, Atlantic Records, RCA, United Masters, and 88rising.
- Spearhead the YouTube campaign for Gunna’s 'FukUMean,' which became the #1 most-streamed rap song of 2023.
300 EntertainmentSVP, Digital Marketing & Streaming
Sep. 2019 - Mar. 2021New York, New York, United States- Led the digital marketing and streaming strategy for 300 Entertainment’s diverse artist roster, including Megan Thee Stallion, Young Thug, Gunna, and Cheat Codes.
- Directed the viral digital campaign for Megan Thee Stallion’s “Savage,” driving over 30 million TikTok video creations and sparking a global dance trend.
- Managed the marketing strategy behind the “Savage” remix featuring Beyoncé, which became a Billboard Hot 100 #1 hit and won three Grammy Awards (Best New Artist, Best Rap Performance and Best Rap Song).
- Oversaw YouTube strategy execution that doubled revenue for two consecutive years, enhancing visual content engagement.
- Launched Emmy Award-winning 300 Studios and the flagship YouTube series, 300 Unplugged.
- Strengthened partnerships with major DSPs (YouTube Music, Spotify, Apple Music, Amazon) and social platforms (Facebook, Instagram, TikTok, Twitch).
- Earned 3 Webby Awards and 2 Shorty Awards for innovative digital campaigns and viral marketing achievements.
- Recognized as a 2020 Billboard Women in Music award winner.
Atlantic RecordsDirector of Digital Marketing
Jul. 2016 - Sep. 2019New York, New York, United States- Directed digital marketing for Atlantic’s electronic music roster, representing artists such as David Guetta, Skrillex, Clean Bandit, Kraftwerk, and Galantis.
- Developed comprehensive digital strategies for album releases, tour promotions, and brand partnerships to maximize audience reach and engagement.
- Created high-impact influencer marketing campaigns, including collaborations with top-tier social media influencers.
- Managed partnerships focused on audience acquisition, content monetization, and fan retention strategies.
- Piloted audience segmentation and data-driven analytics programs using internal systems and third-party tools.
- Served as a TechStars Mentor on behalf of Warner Music Group, guiding startups in the music tech space.
Control Music GroupSenior Artist Manager
Dec. 2012 - Jul. 2016Los Angeles, California, United States- Managed business development for artists such as Dada Life, Tritonal, Father, and ABRA.
- Negotiated contracts and licensing deals while coordinating with record labels, A&R, and legal teams.
- Oversaw live performance logistics, including global tours, live production, and international marketing campaigns.
- Collaborated with 88rising and GOOD Music to develop innovative business strategies and partnerships.
- Launched the Dada Land mobile app, growing the super-fan community to over 50,000 active users.
Musical FreedomProject and Licensing Manager
Feb. 2012 - Dec. 2012New York, New York, United States- Directed licensing, distribution, and branding operations for Tiësto’s independent label.
- Implemented global marketing strategies, ensuring consistent brand messaging across various markets.
- Negotiated international licensing deals to expand the label’s reach across global markets.
Yoshitoshi RecordingsLabel Manager
Oct. 2010 - Feb. 2012Washington D.C. Metro Area- Oversaw day-to-day operations for an international electronic music label, managing distribution, licensing, and catalog performance.
- Directed marketing and promotional strategies to expand global reach and increase fan engagement.
- Coordinated tour marketing for Deep Dish, facilitating international shows and collaborations.
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