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Network Power<100 people
Roles
✨60%
Business Owner
🧨60%
Consulting
🔥40%
Startup Founder
Geos
🇬🇧20%
United Kingdom
🇿🇦20%
South Africa
Work Background
The Museum of Modern ArtAdvisory Board Member
Nov. 2023New York, New York, United States
SpikesAdvisory Board Member
Oct. 2023Frankfurt, Hesse, GermanyWe are spikes - an innovation consultancy leveraging the power of excitement. Excitement has the power to move mountains. Companies invest trillions in customer centricity. Because companies that excite people, win. But customers are unimpressed: 80% of the companies say they are customer centric – only 8% of the customer agree. But every now and the there are the rare and valuable moments where companies don’t just reach people or interest but excite them.
![Global Director, Head of Brand Strategy & Brand Management - Instagram [Meta]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/1ad5d6ccfa1273af9268c15e9b729dd8cae5ed4171cb9b8d6602d95bb0249935/profile_search-247409_experience_logo.jpg){kind=logo}
MetaGlobal Director, Head of Brand Strategy & Brand Management - Instagram [Meta]
Dec. 2020 - Jan. 2023San Francisco Bay Area
![Global Director, Head of Brand Strategy & Brand Management - Instagram [Meta]](/_next/static/media/workBackgroundFallback.43414b62.png)
MetaGlobal Director, Head of Brand Strategy & Brand Management - Instagram [Meta]
Dec. 2020 - Jan. 2023San Francisco Bay Area
John McNeil StudioPartner, Executive Strategy Director
Jun. 2019 - Jun. 2020San Francisco Bay Area
Once Upon a Time BrandsFounder | Chief Strategy Officer
Jan. 2016Global20 years experience leading brand strategy teams across APAC, USA and EMEA. Working with both agencies and internal marketing teams to lead brand, business and cultural transformation through developing future forward brand platforms/campaigns/content for the likes of Instagram [Meta], TBWA\Chiat\Day, M&C Saatchi, McCann Worldgroup, HUGE and Edelman. My expertise is in leading integrated strategic thinking and creative execution on a local, regional and global scale - teams responsible for advertising, design, PR, digital content, UX, social and e-commerce. Extensive experience in upstream brand strategy, having led countless global repositioning/redesign/identity projects for consumer, commercial/corporate and internal audiences. Experienced industry speaker, delivering keynote presentations and on judging panels at events such as Cannes Lions, SXSW, Dubai Lynx, WARC and D&AD as well as appearing across TV, print and digital media outlets as an expert on industry and audience trends. Key Brand Leadership: Instagram [Meta] | VISA | Microsoft | GUCCI | Google | Nike | Disney
EdelmanExecutive Vice President - Head of Strategic Planning, US Western Region
Jan. 2015 - Jun. 2016Greater Los Angeles Area
HugeHead of Strategy, US West Coast
Oct. 2013 - Dec. 2014Greater Los Angeles Area
M&C Saatchi GroupExecutive Strategy Director
Nov. 2012 - Oct. 2013Sydney, New South Wales, Australia
TBWA\Chiat\DayWorldwide Group Planning Director - VISA
Aug. 2010 - Nov. 2012Greater Los Angeles Area
Modernista!Global Chief Strategy Officer
Dec. 2009 - Aug. 2010Greater Boston Area
McCann WorldgroupSVP Global Planning Director - MICROSOFT
Nov. 2007 - Dec. 2009
McCann WorldgroupSVP Global Planning Director - MICROSOFT
Nov. 2007 - Dec. 2009
KASTNER & PARTNERS, INCGlobal Creative Planning Director - Red Bull
Jan. 2006 - Nov. 2007
Young & RubicamSenior Strategic Planner
Jan. 2003 - Dec. 2005
M&C SaatchiStrategic Planner
Jan. 2001 - Jan. 2003
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