TeamSystemHead of Marketing Engagement
Mar. 2020 - Dec. 2023Milano, Lombardia, ItaliaDevelopment and management of Budget. Develop, execute, and report brand and communication strategies. Develop brand and BU marketing engagement. Set data analysis for collecting info from Customers, setting Voice of Customers index and processes of collection.
Set of Governance processes between BU and Marketing/Brand. PR activities.
Create, develop, and monitor workflow with different Business units. Develop brand and BU marketing engagement.
Establish Executive relationships with BU leads.
Support technology roadmaps and product development.
Shaping strategic direction and priorities of Marketing in line with Sales targets. Developing brand strategies and leading PR activities.
Digital marketing performance framework and measurement. Track Marketing KPIs and reports about ROI.
Set the framework for digital and NOT digital marketing initiatives. Ensure tracking, review, and continuous improvement.
Drive successful B2B partner conferences and events. Agency Management.
Project management.