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Work Background
SATTVAYOGACompany Owner
Jul. 2024Milano🪷YOGA IN AZIENDA: PORTA BENESSERE AL TUO TEAM.
🪷YOGA PRIVATI: ESPLORA L'INTEGRAZIONE DI CORPO E MENTE, MIGLIORA FLESSIBILITÀ E RESISTENZA RIDUCENDO AL CONTEMPO STRESS E RIGIDITÀ.
TeamSystemHead of Marketing Engagement
Mar. 2020 - Dec. 2023Milano, Lombardia, ItaliaDevelopment and management of Budget. Develop, execute, and report brand and communication strategies. Develop brand and BU marketing engagement. Set data analysis for collecting info from Customers, setting Voice of Customers index and processes of collection.
Set of Governance processes between BU and Marketing/Brand. PR activities.
Create, develop, and monitor workflow with different Business units. Develop brand and BU marketing engagement.
Establish Executive relationships with BU leads.
Support technology roadmaps and product development.
Shaping strategic direction and priorities of Marketing in line with Sales targets. Developing brand strategies and leading PR activities.
Digital marketing performance framework and measurement. Track Marketing KPIs and reports about ROI.
Set the framework for digital and NOT digital marketing initiatives. Ensure tracking, review, and continuous improvement.
Drive successful B2B partner conferences and events. Agency Management.
Project management.
Hilti ItaliaBrand & Digital Marketing Manager Southern Europe
Sep. 2015 - Dec. 2020Milan Area, ItalyLeading a team of Marketing and Digital expert, I am responsible for the Brand & Digital departments across southern Europe, our key responsibilities are: - Digital Transformation: be digital evangelist inside the company and help colleagues and company to move forward the digital revolution
- Lead Marketing strategy: set up and implementation for Southern Europe
- Social media implementation - Corporate communication management
- Corporate branding and Visual Identity Evangelist
- Trade Fair & Events implementation
- Collaborating with Hilti Global HQ and other HUBs to steer the development of strategic guidelines - Coordinated new products launch among the channels supervising the time to market and implementation
- Marketing Budgeting management Adding to the already mentioned responsibilities I am responsible for the definition and implementation of the retail marketing strategy for Hilti Retail Network with around 70 POS in Italy and 10 in Eastern Europe/Israel.
LG ElectronicsMarketing Manager
Mar. 2012 - Aug. 2015Milano, ItaliaLead marketing: Communication, Digital activities and PR for all Departments of LG (Mobile, Brown, White and AC).
Management of a budget of 18 Mln Euros
Management of Marketing Staff
LG ElectronicsMarketing Communication Manager Mobile
Nov. 2008 - Mar. 2012MilanoIn charge of:
- strategies development to support products sell out; - yearly marketing budget management;
- analysis and monitoring activities of competitors business using some dedicated tools. Main activities:
ATL: media plan creation (off and on line), with media agency support, implementation and management of the selected and dedicated mix from planning to the on air. Managing relationships with global and local communication agencies to the development and execution of media plans and marketing activities. Strong cooperation with PR agency for the creation of dedicated PR events to support products launch and to do a targeted communication plans related to the launch of each product. BTL main activities: management of trade marketing activities, implementation of POP materials organization of consumer events in line with the communication plan; creation of promotions and flyers (focus on retail and direct customers). Organization of conventions and exhibitions for main customers, management and planning of promotional activities ( target trade and consumers) on different channels. Market and competitors analysis to understand the trend by channels and products; "Consumer Insights" study an CRM data analysis; implementation of direct marketing actions for B2B and B2C channels.
LG Electronics S.p.a.Trade Marketing Manager
Jun. 2008 - Oct. 2008
Gruppo Giochi PreziosiTrade Marketing Manager
Nov. 2004 - May. 2008In charge of events and promotions for Trade (focus on NT and GDO), creation of pop materials, administration of trade marketing budget, management of relationship with the agencies for the development and set up of retail stores, analysis of the competitors market, business Intelligence analysis for understand the trend of the products and the channels, sales management of “strategic customer and special channels” for example: La Rinascente, Mondadori, Preca Brummel S.p.a.
Robert Bosch S.p.a.Trade Marketing & Communication Manager Assistant
May. 2003 - May. 2004
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