Requests
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Work Background
Havas BrusselsCo-Head of Social
Mar. 2021 - Sep. 2021Bruxelles, Région de Bruxelles-Capitale, Belgique
freelance Creative Communication & Content
May. 2018
Neuhaus Créateur Chocolatier Since 1857Manager Digital & E-Commerce
May. 2017 - Jun. 2018brussels
DigitasLBiSocial Media Strategist
Feb. 2016 - Apr. 2017Région de Bruxelles, Belgique
Social Lab GroupSocial Media Advertising Expert
Feb. 2015 - Nov. 2015Région de Amsterdam, Pays-Bas· Consultancy for Philips as Social Media Advertising Expert
· Social CRM
. Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category,…).
· Define content amplification principles including segmentation and contextualization approach.
· Finalize and execute the blueprint of a mono or multi-country campaign on one or multiple social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest). Blueprints include campaign structure, bidding strategy, detailed versioning per segment, integration of A/B testing of artwork, copy or call to action and planning of the test to run.
· Implement the campaigns and accurately manage budgets :
. Set up campaign on PMD platform of choice including: credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
. Implement a pool of unique targeting mixing:
. Execute quality check of the creative assets and when relevant manage the approval of these assets.
. Identify the variables that can be optimized and execute optimization.
. Aggregate results and prepare weekly summary and key learnings.
. Prepare/present campaign reporting including evolution of all KPIs like media spent, engagement, and granular analysis.
. Prepare social recommendations based on the insights revealed through execution/optimization to re-adjust future plans.
Social Lab GroupCampaign Manager
Sep. 2014 - Jan. 2015Région de Bruxelles, BelgiqueCampaigns launching and day-to-day optimization
Analysis and presentation of the results with the client
Social Lab GroupCommunity Manager & Quality Control
Mar. 2013 - Aug. 2014BrusselsPeople Management - French Community Managers (10 people)
Check French spelling mistakes and grammar of the Team's posts
Develop social media strategy to create a strong, international social media presence.
Project and client management.
Create content in line with the tone of voice of client’s brand.
Program and post the content on the different social media channels. In order to amplify the impact of the posts, creative use of movies, visuals, links,…
Conversation moderator
Check, analyse and encourage all conversations on the different platforms. Manage the advertising on the social platforms.
Report to client on a monthly basis with an overview of the communication stream and reactions as well as the analytics behind the page.
Develop a long-term strategy in agreement with the client.
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