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Work Background
MachadoFractional CRO
Mar. 2024Worcester, Massachusetts, United StatesAt Machado Consulting, I serve as the Fractional Chief Revenue Officer, where I bring over 15 years of expertise in driving revenue growth and aligning sales and marketing strategies. My role focuses on developing and executing dynamic revenue strategies that foster scalable growth and enhance operational efficiency. Key Contributions: • Strategic Leadership: Steering Machado’s revenue generation strategies with a focus on sustainable growth. Developing and executing scalable go-to-market strategies tailored to align with Machado’s vision and market opportunities. • Revenue Growth: Utilizing in-depth analysis and insights to drive sales and marketing alignment, optimizing the customer journey, and significantly increasing conversion rates. Leading cross-functional teams to achieve ambitious revenue targets through innovative tactics and meticulous planning. • Operational Excellence: Spearheading the integration of advanced sales technologies and CRM systems to streamline operations and enhance productivity. Implementing data-driven approaches to sales management, enabling precise forecasting and informed decision-making. • Team Empowerment: Cultivating a high-performance culture by mentoring and coaching sales and marketing teams. Promoting continuous learning and development to ensure the team remains at the forefront of industry trends and best practices. About Machado Consulting: Machado Consulting is the premier IT partner for businesses in Worcester, known for its unmatched expertise, client-centric approach, and commitment to security and compliance. We specialize in providing tailored IT solutions that meet the unique needs of our clients, ensuring their operations run smoothly and securely. Our proactive support, rapid response times, and local presence make us the trusted choice for businesses looking to enhance their IT infrastructure and achieve sustainable growth.
Model Technology SolutionsFractional CRO
Mar. 2024 - Jun. 2024St Louis, Missouri, United StatesAt Model Technology Solutions, I serve as a pivotal force for revenue acceleration, bringing over 15 years of comprehensive experience in sales, marketing, and leadership within the tech space. Specializing in devising and implementing dynamic revenue strategies, my role encapsulates a broad spectrum of responsibilities tailored to foster scalable growth and enhance operational efficiency. Key Contributions: • Strategic Leadership: Steer the company’s revenue generation strategies with a keen focus on sustainable growth. Develop and execute scalable go-to-market strategies that align with Model Technology’s vision and market opportunities. • Revenue Growth: Utilize in-depth analysis and insights to drive sales and marketing alignment, optimizing the customer journey and significantly increasing conversion rates. Lead cross-functional teams to achieve ambitious revenue targets through innovative tactics and meticulous planning. • Operational Excellence: Spearhead the integration of advanced sales technologies and CRM systems to streamline operations and enhance productivity. Implement data-driven approaches to sales management, enabling precise forecasting and informed decision-making. • Team Empowerment: Cultivate a high-performance culture by mentoring and coaching sales and marketing teams. Promote continuous learning and development to ensure team members are equipped with cutting-edge skills and knowledge. • Customer Success: Champion a customer-centric approach, building strong relationships and delivering value that fosters long-term partnerships and maximizes customer lifetime value.
CMO AllianceMember
Nov. 2023Greater Orlando
CommpriseFractional Revenue Leader
Mar. 2023 - Aug. 2024Hartford, Connecticut, United StatesAs a Fractional Revenue Leader at Commprise, my role is pivotal in scaling their revenue. I manage a fractional SDR and oversee targeted marketing campaigns. Our strategy involves dynamic 90-day sprints, concentrating on specific industries and verticals. This focused approach allows us to deeply align with each industry, driving up interest effectively. My responsibilities include aligning strategy with our marketing efforts, ensuring each campaign resonates with our target audience and propels Commprise towards substantial revenue growth.
TaylorWorks, Inc.Fractional CMO
Jan. 2023 - Jul. 2024Longwood, Florida, United StatesIn my role at TaylorWorks, I amplify our presence in the legal sector, leveraging our technical acumen to meet the industry’s unique IT demands. My strategic approach reinforces our standing as a bespoke Managed Service Provider (MSP) for law practices. Why TaylorWorks for Law Firms: • Compliance & Cybersecurity: Our IT solutions prioritize stringent industry regulations and client confidentiality, essential for legal practice. • Tailored Tech Agility: We ensure law firms’ focus remains on their practice, not IT complexities. • Local Insight: Our Florida-rooted presence combines local legal understandings with high-level tech standards. Key Contributions & Metrics: • Enhanced Lead Quality: Streamlined agency partnerships, transitioning from three disparate agencies to a singular, focused collaboration. This overhaul was instrumental in elevating lead caliber from 1-2 unqualified intros monthly, culminating in 4-5 meaningful client first-time meetings monthly with a 90% conversion rate to the proposal stage. • Marketing Sprint Pioneer: Launched TaylorWorks’ inaugural 90-day marketing sprint targeting law firms, setting the stage for increased sector-specific engagement. Uncovering through analysis why TW is the obvious choice in IT services for Central Florida Law Firms • Thought Leadership Facilitation: Spearheaded a revealing Q&A with the CEO, bolstering our brand authority and underlining our commitment to legal IT excellence. Law firms in Central Florida are missing out on optimized operations by not putting TaylorWorks up against their current IT solutions. My initiatives emphasize this gap, urging legal practices to recognize the pronounced benefits of an industry-focused MSP.
Managed Services Group, Inc.Fractional Chief Revenue Officer (CRO)
Jan. 2022 - Feb. 2023Maitland, Florida, United StatesAs the Fractional CRO at MSG I created a standardized outreach strategy and coordinated its implementation across sales channels, client management, and marketing/communications including implementing HubSpot CRM, coaching existing staff and negotiation 3rd party contracts. I worked diligently to develop growth strategies with the executive leadership team, implementing and EOS Level 10 weekly meeting to build a strategy that will continue after my contract is complete. I helped to create accountability within the company by developing appropriate metrics and coordinating compensation and promotions with these metrics. I laid the ground work to prospect and close relationships with key target clients (mid size medical offices in central Florida). I built a system to monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth and an easy system others could take over. I established both short-term results (meetings and increased pipeline) and long-term strategy, including revenue forecasting. I monitored the strategies and processes across the revenue cycle and optimized for the executive teams growth targets. I helped to fill management gaps by building and training individuals and teams in Sales and Marketing. I developed and implemented robust sales management processes – pipeline, account planning, and proposals including connecting ConnectWise, BrightGauge and HubSpot to create single pane of glass views on the company’s progress. I leveraged customer research (quantity and quality) to provide strategic leadership for brand architecture and positioning, helping the company to define their ICP and buyer personas for the first time, and wrote outbound cadences targeted to their unique pain points with a 70% open rate and 12% response rate. I helped to align culture, vision, mission, core values, and brand as a member of the leadership team. I also talked too much and rubbed everybody the wrong way.
StreamGuysVP of Sales and Marketing
Jan. 2022 - Sep. 2022RemoteAs the interim VP of Sales and Marketing at StreamGuys, I shook things up and brought my A-game as the first senior sales or marketing hire for the company. I was the driving force behind the company's growth, creating and implementing a killer standardized outreach strategy across sales, client management, and marketing/communications. I implemented HubSpot CRM, coached up existing staff, and negotiated 3rd party contracts. I worked closely with the executive leadership team to develop growth strategies and led a weekly sales L10 meeting to build a sustainable strategy that would continue long after I left. I helped to create accountability within the company by developing appropriate metrics and coordinating compensation with these metrics pushing for the sales team to receive their first ever commission structure. I played a key role in prospecting relationships with key target clients (enterprise top 50) and building a system to monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth. I also established both short-term results (meetings and increased pipeline) and long-term strategy, including revenue forecasting. I managed a team of 4, helping to fill gaps by pulling in and training individuals from other teams. I leveraged customer research (quantity and quality) to provide strategic leadership for brand architecture and positioning, helping the company to define their ICP and buyer personas for the first time, and wrote outbound cadences targeted to their unique pain points with a 82% open rate and 36% response rate. I helped to align culture, vision, mission, core values, and brand as a member of the leadership team. I had a successful tenure but ultimately my values were not aligned with the company for a long-term commitment. As a fractional executive and strategic accounts expert, I bring enterprise sales experience to the table and know how to drive results.
Coven CloudChief Conjurer
Aug. 2021 - Dec. 2022The CloudIn 2021 a voice in my head started playing a song. At first the words were muffled but with time it came to say “build it and they will come.” Pagans needed a place to be safe online, as I watched algorithms shove down alternative practitioners content and punish the naturalist movements I knew I needed to create a place for those seeking magic to be found, and find safe, supportive community. Within a few months a friend and colleague, Molly Hogan and I had used many caffeine infused nights to put together the beta at coven.cloud. While imperfect (after all we’re not developers) Coven Cloud beta was enough for us to run a successful kickstarter. With my background in sales and marketing I put together successful social media campaigns primarily focused on TikTok (witchtok😉) where the brand now has more than 25,000 followers. The combined marketing efforts across channels grew the platform from zero to over 3000 monthly users and from no revenue to 500/mo in ad revenue and another 200/mo in voluntary subscriptions. While it was initially my goal to keep Coven Cloud free forever and grow without traditional fundraising I have stepped down from my role to focus on other endeavors and look forward to seeing the direction the LLC members choose to take it in the future. Coven Cloud is a place to find your magic online. Stay tuned for updates on growth and launch!
CacheFlyVP of Strategic Sales & Marketing
Dec. 2020 - Sep. 2021Chicago, Illinois, United StatesAs the VP of Strategic Sales & Marketing at CacheFly, I led the charge in introducing our innovative, agile team of engineers and visionaries to the market. My passion for connecting our ideals, vision, and culture with our audience drove my strategy for all marketing efforts and content creation. I also personally oversaw our branding and graphic design efforts. During my time there we rebuilt the website going from 0-2 (typically unqualified) leads per month to consistently attracting 5+ well qualified leads per month. In part due to the implementation of Drift for conversational marketing. But my impact at CacheFly went beyond just marketing - I also built and ran a successful sales team from the ground up. I hired and trained a team of 5 sales professionals, including experienced CDN sales reps, a solutions engineer, and junior entry-level SDRs. By implementing SFDC and migrating from a shared HubSpot environment, I streamlined our sales processes and aligned them with our CRM, resulting in a significant increase in revenue and the development of our first-ever sales plan and process. With my expertise in enterprise sales and strategic accounts, I helped to quadruple CacheFly's revenue and build an outbound engine that generated a steady stream of leads. My leadership and sales acumen have been invaluable to the success of CacheFly, making me the ideal candidate for interim VP of Sales and fractional executive roles. CacheFly remains one of the best orgs I have ever had the pleasure of working with. If you’re seeking the fastest (throughput) CDN on the planet backed by intelligent, agile engineers - please contact CacheFly!
CacheFlyRevenue Consultant
Sep. 2019 - Dec. 2020Chicago, Illinois, United StatesI started my partnership with CacheFly by working on white papers and case studies for the org. After contributing to substantial revenue gains in a consulting capacity they invited me to join the team full time as the VP of Sales & Marketing and I accepted!
Vacation HeroOwner
Apr. 2019South Dennis, Massachusetts, United StatesAs the owner of Vacation Hero, I am responsible for managing and maintaining our vacation rental properties, including The Blue Hydrangea on Cape Cod in Dennis, MA. My duties include managing the rental calendar, building and maintaining the company website, seeking funding for property investments, and implementing various marketing strategies to attract guests. I strive to provide a welcoming and comfortable stay for all guests, including families, business travelers, and even furry friends. Additionally, I work closely with maintenance and cleaning staff to ensure the properties are well-maintained and ready for guests. I am always looking for opportunities to expand our portfolio and provide even more options for those looking for a relaxing getaway on Cape Cod or in Orlando.
MKC AgencyChief Consultant
Aug. 2018Maitland, Florida, United StatesMKC Agency’s vision is to prove ethical sales & marketing is as scalable as traditional revenue acquisition methods. MKC is the premier sales and marketing agency of founder-led B2B technology companies looking to scale revenue without resorting to pushy sales tactics, bait and switches or false advertising. We help founders hit their goals without losing sleep over how they did it. Not sure where you want to be in 5 years? We help with strategic planning and business consulting. Know where you want to go, but not sure how to get there? We provide marketing strategy, planning, and deployment. Spread too thin and trying to scale without all the right staff in place? We offer outsourced sales and marketing packages of all shapes and sizes from 1 service to dozens depending on your unique needs. We can even help you find the right internal staff. If you have a complex product or service you need to take to market, we're the agency for you. We have extensive experience in CDN, telecom, SaaS, IaaS, networking, security, edge compute and managed services. Please email me at megan@megankillion.com to get a customized quote today!
Global Elmeast Inc.Senior Director of Business Development and Marketing
Aug. 2017 - Jul. 2018RemoteDuring my most recent tenure at Elm East, I developed integrated marketing campaigns for all B2B outlets with the goal of acquiring new and retaining current customers. I spearheaded marketing campaigns end-to-end process directing all internal and external activities performed by direct reports. I partnered with outside vendors to gain alignment on client-specific needs and project requirements. I monitored campaigns budgets allocating resources appropriately, so campaigns remained within budget. I authored and edited written content for various marketing and other promotional materials. I furnished reports and feedback on campaign results analyzing KPIs and other data. I measured campaign ROI. I researched new marketing trends and implemented findings into campaign designs, and I designed and instituted a corporate brand strategy to help the firm gain recognition amongst the competition. As part of Elm East’s Unicorn crew, I wore a variety of hats. I spearheaded our lead generation process, targeting content providers for media acquisition and application matchmaking, as well as software and gaming companies as digital distribution targets. I collaborated on strategic planning for our targeting and go-to-market sales strategy. I curated or created our content writing, including original content for our website and social media presence as well as editing and reviewing my colleague’s materials. I was primarily accountable for all our marketing strategies and elements, including coordination with our designer. I led our branding efforts and coordinated with the rest of the Elm East team to draft materials that best represented our vision, mission, and culture. I worked closely with our sales team in both China in the US to communicate our goals and track our progress. I was the administrator of our Salesforce account and designed our internal sales processes.
EricssonUDN Director of Business Development
Jan. 2017 - Dec. 2018RemoteWhile working with Ericsson, I increased brand awareness of corporate offerings throughout the marketplace to gain new customers. I hunted new potential business opportunities utilizing networking skills, referrals, promotions, and social media. I built mutually beneficial working relationships with all valued clients and other key internal and external stakeholders. I assisted in authoring proposals and reviewed bids — negotiating new business contracts. I monitored competitor trends offering insight to the organization on ways to augment marketing initiatives and generated revenues for the company through prospecting, qualifying, cold calling and educating prospects around company products and services with their associated benefits.
TaylorWorks, Inc.Business Development Consultant
Oct. 2016 - Jan. 2017Longwood, Florida, United StatesBetween two prominent CDN roles in enterprise sales, I joined TaylorWorks for a few months to assist a local MSP in generating more SMB revenue. During my tenure, I introduced a comprehensive outreach strategy that combined traditional cold calling and door knocking with LinkedIn and email campaigns, a new approach for the company. I also implemented Leadfeeder, a website visitor tool, to optimize lead generation. Over five years later, TaylorWorks reached out to me again, recognizing that my efforts had been instrumental in driving over 80% of their new revenue during that period. My innovative strategies and tools significantly expanded their client base and revenue streams, setting a strong foundation for their sustained growth.
HighwindsBusiness Development Manager
Aug. 2015 - Oct. 2016Winter Park, FloridaOperating as a Business Development Manager, I performed similar duties as outlined above. My most prominent accomplishment include coaching a team of BDRs to increase the target from 12 meetings per month to 40 per month, 400% of goal. I owned follow-up on inbound leads, managed outreach lead generation campaigns, and email correspondence with thousands of prospects weekly.
ADTSmall Business Sales Representative
Aug. 2014 - Sep. 2015Orlando, Florida AreaDuring this tenure, I utilized various sales and marketing techniques to actively seek new business opportunities, and I leveraged SalesForce software to build a network of promoters managing territory and retaining direct reports. I customized security and productivity solutions to close complex business partnerships and create lifelong customers.
RadioShackStore Manager
Aug. 2011 - Jul. 2014South Dennis, MA• Managing team-members and individual performance objectives.
• Motivating team-members to achieve top line results by managing to increase total sales from face-to-face selling • Maintaining responsibility for the team members, monthly store budgets, physical inventory, expense control, and loss prevention.
• Offering performance-driven strategic planning and sales management abilities.
• Ensuring the achievement of personal and team sales goals by training sales representatives.
• Negotiating with vendors for all in-store contracts including supplies, maintenance and promotional items. • Achieving: Assistant Manager of the Month, 4 months in a row.
• Communicating business solutions to clients in accord with corporate cultures.
• Budgeting daily reports, sales forecasts and contracts.
Amcomm Wireless - Verizon Wireless Premium RetailerDistrict Sales Coordinator
Apr. 2010 - Sep. 2011South Yarmouth, MA• Executed different marketing strategies and promotions
• Provided onboarding and continuous training for sales staff.
• Verified deposits and kept cash and inventory losses below company goals.
• Negotiated with business owners for employee discount programs and contractual agreements.
Amcomm WirelessLead Sales Consultant
Apr. 2009 - Apr. 2010Yarmouth, MA• Verifying deposits and keep cash / inventory losses within company goals. • Executing different marketing strategies and in-store promotions.
• Achieving: Top sales representative for four consecutive months. • Winning multiple sales competitions including: HTCs, Accessory Dollars, Metric Based
• Managing and merchandising the store, including schematics and vendor displays. • Managing vendor relationships, checking-in all stock and ensuring accurate invoices. • Providing excellent customer service and developing strong product knowledge.
Bayside ResortBartender/Front Desk
Apr. 2008 - Apr. 2009Yarmouth, MA• Pouring fantastic cocktails.
• Providing exemplary customer service and hospitality.
• Operating and maintaining front desk operations, including greeting and assisting all guests.
• Arranging, organizing and processing guest reservations/departures.
• Conducting tours of the facility to potential guests. • Assisting with set-up and break-down of events such as weddings, shower, birthdays, corporate meetings, and fund-raising events.
Discovery Channel Store IncStore Manager
Jan. 2005 - Jul. 2007Hyannis, MA• Completed store operational requirements by scheduling and assigning employees; following up on work results.
• Maintained store staff by recruiting, selecting, orienting, and training employees.
• Maintained store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identified current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensured availability of merchandise and services by approving contracts; maintaining inventories.
• Formulated pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
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