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Network Power<100 people
Roles
🔥100%
Startup Founder
✨100%
Business Owner
💸50%
Marketing
Geos
🇬🇧50%
United Kingdom
Work Background
MyMontySVP Marketing & Product
Jan. 2022 - Oct. 2022Business Executive defining and driving product and growth marketing strategy towards revenue objectives.
- Typical day at work involves mentoring multiple team leads across Brand Marketing, Product Management, Growth Marketing, Social Media Marketing & Corp Comms/Experiential Marketing.
- Early stage startup challenges around product positioning; setting the product starategy and vision dominates the typical day.
- Interesting results recorded include market launches across the 27 markets of the EEC while deploying a beta version of the product within 6 months.
peppa (Techstars ‘22)Co-Founder/CEO
Sep. 2021Birmingham, England, United KingdomFounding CEO and Head of Product at Peppa, a data science and AI-powered insights startup reducing the time from data to insights and growth for mid-market businesses in retail and commerce.
My day involves hacking the 0 to 1 problem around market-fit, minimizing friction points for new/returning users and setting the product vision and strategy for a team of 14 (UX designers, developers, product and growth managers).
The team recorded impressive results related to merchant acquisition (1000 acquired in 5 months) and GMV growth (25% incremental).
A laser focus on distribution led to 3 partnership deals with Tier 1 banking and mobile wallet provider.
Airtel NigeriaHead Of Digital
Jun. 2019 - Nov. 2021NigeriaDivisional head driving digital innovation efforts for leading cross-continental mobile operator group.
Leading a team of 3 product managers and 20 others outsourced developer resources, notable results recorded include:
>> launch and scaling of a video streaming app from 0 to the first 1m downloads
>> growing engagement metrics on the streaming app by 30% within the first 8 months
>> introducing additonal digital engagement touchpoints (Coversational bot, In-Device Sales Assistant) for the mobile broadband service
EricssonInnovation Consultant
Oct. 2015 - May. 2019AfricaInnovation and Business Development Advisor to MTN Group OpCos on Digital and non-Telco initiatives across Middle East and Africa
Etisalat NigeriaProduct Marketing Manager
May. 2008 - Oct. 2015NigeriaDeveloping and driving business performance by leveraging opportunities and strategic partnerships leading to the growth of Etisalat Nigeria’s mobile broadband business and market share.
Introducing innovative yet profitable value adding concepts to the mobile broadband market guaranteed to deliver customer satisfaction and business KPIs.
EtisalatProduct Manager
May. 2008 - Aug. 2012Responsible for Proposition/Product Development, Proposition Execution & Product Management for BlackBerry and Value Added Services on the etisalat Commercial team.
Interswitch LtdApplications Specialist/Systems Engineer
Apr. 2007 - May. 2008Responsible for the high service availability targets of the switching infrastructure from an systems/applications perspective
Managed the internal user support desk ensuring minimal service downtime for all enterprise terminals
Administered the mail/messaging infrastructure of the business ensuring reach for all mission-critical resources
Supported financial institution partners e-payment infrastructure to ensure minimal downtime of the systems
mobileculture NigeriaTeam Lead, Product Development
Jan. 2005 - Apr. 2007Responsible for the strategy direction in product development for the startup in its evolution from a purely premium messaging provider to a mobile messaging provider.
Managed the extension of the business offering to a retail market providing end-to-end self-care management of messaging requirements
Developed the business case for new products after market analysis and needs assessment of prospective clients in the enterprise messaging space.
Advised the business on newer and better technologies to adopt in service delivery thereby ensuring customer satisfaction and increased overall efficiency
CMOE-Netcom ConsultantsProgram/Project Manager
Jan. 2004 - Dec. 2005Successfully laid the framework for the setting up of The Club International, a bespoke exclusive high QoS telecommunications service provider operating as a Virtual provider
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