Ricardo Segovia

Paid Media Specialist

Digital Ads ManagerMarketing

Hey there! You can call me Rich🤙🏼. I'm a digital marketing pro with over five years of hands-on experience in the ever-evolving world of paid media. My journey began in 2019, and since then, I've excelled in roles ranging from marketing agencies to freelancing and leading a paid media team with global retail brands. I've had the privilege of working with iconic names such as Calvin Klein, Tommy Hilfiger, Speedo, Coach and more on campaigns that go beyond just numbers—they embody strategic planning, full-funnel engagement, and collaborative success. 💡Throughout my career, I've been the driving force behind investments totaling $7.7M in paid campaigns, generating a direct revenue of an impressive $27.9M. 💰 With a keen eye for perfectionism balanced by a commitment to continuous improvement, I bring not only leadership and team collaboration skills but also mad proficiency in tools from Facebook and Google Ads to TikTok Ads and beyond. 🚀💻 My passion for data-driven insights and creative ideation converges in achieving great ROAS, and I am dedicated to contributing my skills, experience, and holistic approach to enhancing your team's success

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Work Background

Paid Media Manager

Giant PropellerPaid Media Manager

Mar. 2024United States

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Jul. 2023 - Jan. 2024United States

Senior Google Ads Manager

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Mar. 2022 - Jul. 2023Mexico City, Mexico

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Senior Paid Media Strategist: Maximize ROAS & Growth

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