Hey there! You can call me Rich🤙🏼. I'm a digital marketing pro with over five years of hands-on experience in the ever-evolving world of paid media. My journey began in 2019, and since then, I've excelled in roles ranging from marketing agencies to freelancing and leading a paid media team with global retail brands.
I've had the privilege of working with iconic names such as Calvin Klein, Tommy Hilfiger, Speedo, Coach and more on campaigns that go beyond just numbers—they embody strategic planning, full-funnel engagement, and collaborative success. 💡Throughout my career, I've been the driving force behind investments totaling $7.7M in paid campaigns, generating a direct revenue of an impressive $27.9M. 💰
With a keen eye for perfectionism balanced by a commitment to continuous improvement, I bring not only leadership and team collaboration skills but also mad proficiency in tools from Facebook and Google Ads to TikTok Ads and beyond. 🚀💻 My passion for data-driven insights and creative ideation converges in achieving great ROAS, and I am dedicated to contributing my skills, experience, and holistic approach to enhancing your team's successMore...
Aryana Martinez
Paid Social Media Buyer
Verified
I am a seasoned Paid Social Specialist with over five years of experience driving high-impact campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter. My expertise spans strategic planning, creative development, and data-driven optimization, with a strong focus on e-commerce brands. I've successfully managed large-scale budgets ranging from $35K to $300K per month, refining audience targeting and optimizing key metrics like ROAS, CTR, and CPC. Throughout my career, I have worked with leading e-commerce brands like Proactiv, Vintage Havana, Slimsation, and Kenneth Jay, achieving a year-over-year ROAS increase of over 50% by leveraging a data-driven approach to campaign management.
With a deep passion for performance marketing, I excel at leading end-to-end campaign management, from creative ideation to detailed reporting. I leverage platforms like Facebook Business Manager, Looker Studio and Google Analytics to refine strategies that increase sales. Whether you need a strategic partner to elevate your paid media presence or a hands-on expert to manage high-budget campaigns, I can provide the insight and execution necessary to drive your success.More...