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Work Background
University of FloridaSr. Marketing & Communications Specialist - Office of the Provost Operational Services
Aug. 2018 - Dec. 2024United States, GainesvilleLed strategy and execution for multi-channel marketing campaigns supporting institutional initiatives, student outreach, and brand storytelling. Developed compelling content across print, digital, and social platforms, with a focus on audience engagement, visual consistency, and accessible design. Collaborated cross-functionally to elevate messaging and ensure alignment with organizational goals.
City of GainesvilleMarketing Technician
Mar. 2012 - Aug. 2018United States, GainesvilleCreated and managed integrated communications for civic initiatives, community programs, and public engagement campaigns. Produced branded print and digital assets, developed messaging for diverse audiences, and supported city departments with strategic marketing solutions. Prioritized accessible, inclusive design and storytelling to strengthen community connection and trust.
AramarkGraphic Designer - Gator Dining Services
Jul. 2008 - Mar. 2012Gainesville, Florida, United StatesIn-house graphic designer. Supervised design assistant. Responsible for design, edits, production and installation of signage for 40+ locations across the University of Florida campus.
Gainesville SunFreelance Designer
Jun. 2007 - Jul. 2008United States, GainesvilleAt The Gainesville Sun, I supported regional editorial and promotional campaigns with a focus on community engagement. I developed cross-channel marketing content, collaborated with newsroom and sales teams, and contributed to strategic initiatives that elevated local storytelling and readership.
Freelance Designer & Marketing ConsultantSelf
May. 2007United States, GainesvilleSince 2007, I’ve partnered with clients across industries to deliver thoughtful branding, visual identity systems, and strategic marketing support. My work spans logo design, content development, digital and print campaigns, and creative direction—often for nonprofits, educators, and small businesses. Rooted in curiosity and craft, I help mission-driven teams tell their stories with clarity and intention.
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