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Work Background
Bio-RadChannel Manager
Mar. 2022São PauloChannel Management
Leica BiosystemsGerente de vendas nacional
Apr. 2019 - Jul. 2020São Paulo e Região, BrasilResponsável pelo Gerenciamento das vendas diretas Brasil através do time de Gerente de Contas;
Visitas e acompanhamento dos key accounts;
Gerenciamento de contratos, comodatos, vendas e aluguéis de equipamentos;
Gerenciamento de distribuidores e representantes;
Implantação do Sales Force, funil de vendas, relatórios gerenciais, forecast, previsões e plano estratégico para o Brasil para linhas diversas da Leica (Core Histology, imunoistoquímica, scanners e microscópios).
Trabalho autônomo - ConsultoriaAutonomous consulting - Commercial Strategies and Marketing/Trade Marketing
Sep. 2016 - Apr. 2019BrazilAutonomous / parallel work as a consultant to companies - restructuring of the commercial area, development of policy, training and hiring of sales team, prices, strategy, portfolio definition, marketing actions, distribution, business plan elaboration and marketing plan. The last customer is a cosmetic player - launchment of the line cosmetics and home care line for retail - Introduction of the line in pharma networks, perfumeries, distributors, food channel, wholesale retailers)
LaborclinCommercial and Marketing Director- South America
Jun. 2017 - May. 2018Brazil✓Supervision of Sales Managers, ✓control of indicators,
✓ Costumer Service,
✓ Marketing,
✓ Projects, ✓Technical Assistance and product, ✓equipment and services management.
✓ Performance in 3 areas: clinical analyzes (laboratories and hospitals), industries and veterinary. Equipment (Uriclin Urine strip reading and Hemoculture)
✓ Implementation of NPS and customer experience.
✓ Implementation of laboratory courses – Academy that gives courses to laboratories, hospitals and students about procedures, products, methods, equipaments and disease identification and diagnostics.
ITW Fluids & Hygiene SolutionsNational Sales Manager
May. 2015 - Aug. 2016. Responsible for the LUVEX business and the entire sales team in Brazil - 73 people - Supervisors, representatives, consultants and telemarketing.
✓ Business growth with the opening of new sales channels (wholesale, food channel, beauty product stores and pharmaceutical market). ✓Brand development with the distributors, biddings, increase of sales, expansion of portfolio with clients and increase of market share. ✓Sale of sunscreens, repellents, lip protectors, face and moisturizing creams. Identification of new opportunities, niches, markets. ✓Restructuring of all staff, product line, packaging, marketing material, training and campaigns. ✓Opening new markets and launching new products.
GOJO IndustriesNational Sales and Marketing Manager
Apr. 2011 - May. 2015São Paulo Area, Brazil◉ National Sales and Marketing - Industrial Markets (SAFETY EQUIPMENT – GLOVES AND SKIN PROTECTION), Commerce (GENERAL HYGIENE) and strong performance in Healthcare (ANTISEPTICS AND SANITIZERS)
✓Responsible for brand development with distributors. Signing-up and accreditation of new distributors, increase in sales by 30%, expansion of portfolio with clients and increase of market share.
✓Creation of training protocols, sales campaigns, promotional campaigns, development of marketing and advertising material, participation in events, devising and monitoring of budget, distribution policy, support to distributors and representatives, assistance to key accounts.
✓Ability to develop suppliers and negotiate prices, suggest new niches for company brand and private labels, issue Marketing Plans, and evaluate competition and market movements, such as what was introduced and what was withdrawn, how the competition is performing, prices and shares.
✓Workshops and fairs, brand promotion in the market and organization of customer training in the USA
Cosmotec Especialidades QuimicasNational Business Manager
Mar. 2009 - Apr. 2011São Paulo Area, Brazil◉ National Business Manager – Individual Safety Equipment, professional hygiene and cosmetics
✓ Management of two-person sales team, Commercial Representatives and Distributors
✓ Elaboration of sales and distribution policies, prices, strategic actions, targets, import planning
✓ Identification and implementation of new business opportunities
✓ Creation of catalogs, folders, institutional material, sales campaigns and training pertinent to the product line.
✓ Provide training and follow-up technical visits to large clients.
✓ Acting in the development and implementation of marketing plans, carrying out actions at points of sale, establishing type, quantity and deadlines for production plan.
Evonik DegussaTechnical Sales Representative
Jan. 2007 - Mar. 2009São Paulo Area, Brazil✓Visits to plastic manufacturers and modifiers, parts suppliers to the automotive industry, fragrance clients (Butyric Acid) and DINP customers; ✓delivery of samples, preparation of reports, sending of commercial proposals, closing and scheduling orders, customer inventory management, tracking logistics to the client, SAP order placement, customer forecast control.
✓ STOKO Skin Care line startup in Brazil, identifying distributors, registrations in the competent bodies, imports and marketing material
EvonikAnalista comercial
Apr. 2004 - Dec. 2006São Paulo e Região, Brasil
Tecplan Teleinformática (uma empresa do grupo Rede TV)Supervisora de Telemarketing
Oct. 2001 - Dec. 2003São Paulo Area, BrazilSupervisão de equipes ativas e receptivas de telemarketing - serviços bancários, financeiros e cartões de crédito
Itau SegurosAnalista técnico Atendimento
Aug. 1996 - Jul. 2001São Paulo Area, BrazilAtendimento a clientes e vendas de seguros
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