Hui Lin Patricia Keu

Content Creation & Brand Development

TranslatorPodcast HostCopywriterVoice OverProject CoordinatorOffice AdministratorPersonal AssistantAdministrative AssistantAssistantVideo EditorSingerFounderCreative ProducerEvent ProducerPR ManagerCommunications ManagerEntertainment📝 Influencer or BloggerBusiness OwnerMarketingStartup Founder

I’m passionate about creating experiences that bring people, brands, and ideas together. My work sits between events, marketing, and creative storytelling — from developing experiential event concepts to planning marketing strategies and producing content that helps brands grow their presence. Over the years, I’ve had the opportunity to work on large-scale exhibitions, brand campaigns, and creative projects, collaborating with different teams to turn ideas into tangible experiences. I enjoy the process of building something from concept to execution, especially when it creates real engagement and meaningful connections. I’m particularly interested in experiential events, brand marketing, and culture-driven projects that combine creativity with strategy. Always open to conversations about events, marketing, creative collaborations, and new ideas.

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Work Background

Events Operations and Marketing Executive

Hitcheed Pte LtdEvents Operations and Marketing Executive

May. 2024Singapore

Financial Controller

Inflammaré - Nanyang Business SchoolFinancial Controller

Aug. 2023 - Aug. 2023Planned a detailed budget for the different departments. Oversee all admin work - includes bookkeeping and record keeping. Facilitate overall orientation program.

Chief Group Leader

Inflammaré - Nanyang Business SchoolChief Group Leader

Aug. 2022 - Aug. 2023Recruited and managed a team of 5 group leaders and 4 seniors attached. Supervised and led 23 freshmen ensuring the safety and wellbeing of everyone. Planned bonding sessions for the group.

Events Director

Welfare Services Club Regular Service ProjectEvents Director

Sep. 2021 - Feb. 2023Volunteered for the Institute of Mental Health Singapore. Worked closely with the vice-chair for ideation of events. Planned events for Mental Health Week (Mind Matters) and World Mental Health Day.

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