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Work Background
ZentimentCo-Founder & CEO
Mar. 2023Denmark• Secured €100,000 from the Danish Innovation Foundation and €25,000 AWS PoC funding to develop AI-driven story builder and audience analytics.
• Led the development of an AI-driven story builder tool, integrating Gen AI insights into trailer production workflows.
• Led the integration of AI-powered video analysis, utilizing AWS Bedrock for infrastructure and Google Gemini for content insights, streamlining automation in media workflows.
• Signed first enterprise contract with a major streaming service, proving commercial viability of AI-powered audience engagement tools.
• Spearheaded product vision and roadmap, ensuring seamless collaboration between AI engineers, media strategists, and creative teams.
DR - Danmarks RadioSenior Creative Producer
Jan. 2013 - Mar. 2023Copenhagen Metropolitan Area• Directed high-profile campaigns, including X-Factor marketing (5 years), serving as Creative Production Lead and Director on final season.
• Won 2 Promax Awards (now GEMA) for creative excellence in on-air and digital promotions.
• Integrated biometric audience analytics into marketing strategies, increasing 'Want-to-See' rates by 63%.
Metronome & other media production companiesCreative Producer & Editor
Dec. 2011 - Sep. 2013Copenhagen, Capital Region of Denmark, DenmarkWorked as a long-format editor on major TV shows, including The Million Pound Drop, Farmer Wants a Wife, and Celebrity Counsellor, shaping compelling narratives and ensuring seamless storytelling for primetime audiences.
Discovery NetworksCreative Producer - On air Promotion
Sep. 2007 - Nov. 2011Denmark• Created high-impact promotional content for global TV franchises including Grey’s Anatomy, House M.D., and CSI.
• First to secure a Promax nomination for Discovery Channel 6’s Premier League Fans campaign.
Pacific7 ProductionsStudio Manager & Editor
Jun. 2005 - Jul. 2007London Area, United Kingdom• Increased deal value with P&O Cruises by delivering innovative creative assets.
• Implemented RAID storage systems to enhance digital asset management and security.
Pacific7 ProductionsEditor
May. 2003 - Jun. 2005London Area, United Kingdom
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