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Work Background
Lightspeed HealthGlobal Panel Director, Healthcare
Aug. 2018Warren, NJAs the Global Healthcare Panel Director, I’m responsible for the management of Lightspeed Health’s global panels and the sourcing of new members, their onboarding, their validation and the execution and close monitoring of new members’ recruitment opportunities. I am responsible for maximizing retention of panel members and creating a panel brand and community. Through key panel performance metrics, I evaluate overall panel value and effectiveness to maximize quantitative usage, tenure and value data as well as ongoing panelist satisfaction.
Solstice HealthCommunicationsVP, Digital Delivery and Technology
Aug. 2013 - Aug. 2018PO Box 454, 49 Route 202, Far Hills, NJ 07931Solstice HealthCommunications is a full service integrated advertising agency servicing the healthcare and pharmaceutical industry. Sosltice focuses on marketing to healthcare professionals in both the RX and OTC space. Responsibilities: • Develop digital strategy and targeted multi-channel marketing programs for clients
• Part of a Senior level team developing overall company policy and process with a focus on digital integration
• Educate Account Directors on digital opportunities and best practices for all clients
• Oversee all digital projects, develop SOWs and budgets and participate in new business initiatives
• Deliver and Execute successful mobile marketing campaigns and mobile applications.
• Overseeing all programming initiatives and maintaining enterprise applications with a full software development lifecycle
• Developing best practices and test methodologies
Ferrara & CompanyDigital Account Manager
Jun. 2012 - May. 2013Princeton, NJFerrara and Company is a full service integrated advertising agency servicing world class brands across many categories. Ferrara is the agency behind many of the Heinz Family of brands, such as SmartOnes, Ore-Ida and Classico as well as Arm & Hammer, ACT, Allegra and many more. Responsibilities:
• Lead digital account person for the launch of OraQuick, the first in-home oral HIV test.
• Managed budget of $600,000
• Effectively managed day-to-day client relationship(s), inclusive of educating clients on digital concepts, best practices and trends
• Worked with web analytics and creative teams to optimize and increase website e-commerce conversion rates by 106%
• Collaborated with outside media agency to optimize banner creative and placements to achieve a 3x industry standard click-through rate.
• Managed vendor relationships and communicated their roles in our client’s business
• Leveraged technology to positively impact performance and customer service quality.
Princeton Internet MarketingCo-Founder
Mar. 2010 - Jun. 2012Princeton Jct., NJPrinceton Internet Marketing is a boutique digital agency with a focus on SEO. The essence of PIMNJ is to bring big agency thinking to local businesses to help them increase ROI within their geography. Responsibilities:
• 50% owner and co-president
• Handled day-to-day operations of the business, including accounts payable, invoicing, and collections. • Developed a propriety search engine optimization (SEO) strategy to quickly rank our customers in Google for their desired key terms in their geography.
• Hired and trained staff in all aspects of on-site and off-site SEO. • Helped grow the business to $1 million in annual revenue before selling my stake in June 2012.
Della Femina Rothschild Jeary & PartnersSenior Vice President/Director of Interactive Services
Jun. 2009 - Mar. 2011Greater New York City AreaDella Femina is a full service advertising agency offering their clients creative services in print, TV, radio, new media, media planning and media buying. Responsibilities:
• Built and formalized their in-house Interactive Services department including staffing, vendor selection, forecasting, budgeting and P&L.
• Developed dashboards for web metric tracking to monitor ROI, website traffic and digital campaigns.
• Created a lead generation program for the Long Island Honda Association resulting in a 48% increase in their opt-in database in six months.
• Managed GetConstipationRelief.com for the Senokot and Colace brands of Purdue Pharmaceutical. Managed a production budget of over $2 Million annually for site updates, content creation, lead-gen campaigns and display campaigns.
• Participated in new business pitches to showcase digital capabilities and wrote proposals for new initiatives and existing clients resulting in $1.5 million in additional revenue to the agency.
C2 CreativeSenior Interactive Project Manager
Jul. 2006 - Jul. 2007Greater New York City AreaThe company offers a wide range of integrated communications solutions from production and staging of live events to multimedia presentation design to web and application development. Responsibilities:
• Worked with cross-functional teams to manage interactive projects across many clients.
• Managed a budget of $10 Million for several Bank of America projects.
• Lead discussions with vendors and developed reseller agreements on key technology that provided 5%-10% increase in revenue for the agency.
• Successfully pitched an automated presentation tool to Bank of America’s Low to Moderate Income division (LMI) which resulted in a $250,000 increase in project fees.
• Managed the team and budget for the 23 floor renovation of Bank of America’s Headquarters in Charlotte, NC. Responsible for central server integration of digital media management hardware/software on all floors as they were renovated and rolled out.
Communications Design Group / Crowd Development GroupDigital Marketing Consultant
Mar. 1994 - Aug. 2013Princeton Junction, NJCrowd Development Group is an extension of Communications Design Group formed to extend my service offerings from presentation and event management to a full digital strategic and tactical consultancy. As an independent consultant Entrepreneur I’ve worked for many agencies and companies in various capacities across the digital spectrum including digital strategy, web marketing, SEO, PPC, Social Media Marketing, Reputation Management, web development, mobile and application development and email marketing. Responsibilities:
• Lead due diligence with client’s key team leaders
• Analyzed client’s media offerings and identify additional revenue streams
through other integrated communication services, platforms and/or programs
• Established timelines and milestones for project objectives
• Assessed risk and provided solutions to facilitate smooth execution of project
• Built and strengthened strategic partnerships with vendors and new technology companies
• Managed relationships with vendors, in-house and client departments
• Developed workflow and scope
• Created and maintained budgets and schedules throughout the lifecycle of the project
• Managed multiple simultaneous projects
• Required to learn client’s core business practices in order to deliver project and
provide optimal user experience while maintaining high throughput of ROI • Responsible for developing UX/UI workflows
• Responsible for producing interactive wireframes
• Worked closely with social media team to develop strong interactive programs for clients
• Worked closely with programming team to develop online tools and applications to streamline client communication workflows
• Worked with sales team to create strong business communications and pipeline to drive more prospects through the sales channel and increase client base
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