James Ford

Marketing Consultant @James Ford Marketing

United KingdomEmail Marketing ManagerEvent Producer💸 MarketingCopywriterMarketing DirectorMarketing Analytics ManagerCRM managerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

Your Trusted Guide to Navigating Complexity and Driving Growth With over 20 years of experience driving results for leading brands across biotech, technology, and other industries, James Ford understands the unique challenges faced by startups and SMEs. Limited resources, fierce competition, and constant pressure to innovate and scale - it's a complex landscape that demands a marketing partner with the strategic acumen and tactical horsepower to help you make your mark. That's where James comes in. His secret sauce? A potent blend of deep industry expertise, data-driven strategy, and flawless execution - all delivered with a relentless focus on your success.

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Network Power<100 people

Roles

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Startup Founder

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Marketing

✔️50%

Geos

🇬🇧50%

United Kingdom

🇮🇳50%

India

Work Background

James Ford MarketingStrategy Consultant

Feb. 2024Oxfordshire, United Kingdom🚀 Transforming Innovative Ideas into Market Success 🌟 Are you an ambitious entrepreneur or technology leader with a unique vision? Imagine your innovative ideas not just surviving but thriving in the market. With my deep commercial expertise and passion for driving innovation, I can help guide your groundbreaking ideas from concept to market reality, opening up a world of potential for your business. 💡 As your trusted commercial strategy partner, I bring over 20 years of cross-industry experience in marketing, business development, and product commercialization. I aim to bridge the gap between brilliant technological solutions and real-world market needs, creating a clear path to sustainable growth and profitability. 📈 Together, we will embark on a collaborative journey to: ✅ Validate market opportunities through comprehensive research and analysis 🎯 Craft compelling value propositions that resonate with your target customers 🗺️ Develop robust go-to-market strategies aligned with your goals 🛠️ Design commercially viable product roadmaps that meet market demands With a keen strategic mindset and hands-on execution, I'll work closely with your team to translate your pioneering concepts into commercially successful offerings that disrupt industries and captivate audiences. 🏆 Don't let your innovative ideas have untapped potential. Explore a partnership where your vision meets seasoned commercial expertise for game-changing results. 🤝 I welcome the opportunity to discuss how we can elevate your breakthrough solutions into market leaders. Let's connect and unlock new realms of possibility together. 🔑 Specialisms Include: 📊 Marketing Strategy 🤝 Investor Relations 💼 Business Development ☎️ Call Centre Management 📣 Marketing Communication 🛍️ Product Development 🤗 Account Management & Client Retention 🗣️ PR 📅 Project Management 👥 People Management 🎉 Events 📞 Internal Communications 📱 Social Media and Campaign Management

Bruker Cellular AnalysisDirector, Segment Marketing

Jul. 2023 - Dec. 2023Oxfordshire, EnglandDedicated professional, driving transformative advancements in functional cell biology to propel human health forward. With a proven track record of success, I specialize in implementing strategic initiatives that enhance revenue streams, elevate market presence, and foster customer relationships. My achievements include: - Strategic Account-Based Marketing - Global Content Marketing - Effective Outreach and Lead Generation - Optimized Segmentation Strategies - Thought Leadership and KOL Development My commitment is to drive innovation, revenue growth, and market influence through strategic leadership and a deep understanding of customer needs. Let's connect to explore how I can contribute to your organization's success. #CellularAnalysis #MarketStrategy #Leadership #Innovation #CustomerSuccess #pharma PhenomeX was acquired by Bruker Corporation on October 2, 2023.

PhenomeXStrategic Marketing Director

Mar. 2023 - Jul. 2023Oxford, England, United KingdomExperienced professional specializing in Executive Strategy & Communication, Interim Leadership, and Market Program Strategy & Planning, with a focus on Brand & Communication Strategy and Content Copy editing & Writing. Key responsibilities include: - Go-to-Market and Product Launch Strategies: - Led market segmentation initiatives and target customer persona development - Developed and maintained customer data and analytics to support segmentation decisions - Performance Monitoring and Optimization - Created and implemented targeted messaging and content, gaining buy-in from key stakeholders on lead generation tactics. Successfully executed go-to-market plans, driving qualified leads to the top of the sales funnel through digital, events, or direct account-based marketing. - Drove market evolution from traditional approaches to single-cell-based methods through KOL development. Identified, built relationships with, and supported Key Opinion Leaders, generating customer use cases, webinars and white papers to expand market adoption. My commitment is to drive strategic initiatives, market evolution, and business growth through effective communication, innovative strategies, and collaborative leadership. #StrategyLeadership #MarketPrograms #BrandStrategy #CommunicationExcellence #MarketEvolution

Berkeley LightsStrategic Marketing Director

Jun. 2022 - Mar. 2023Oxfordshire, England, United KingdomPassionate professional at the forefront of cutting-edge technology in single-cell analysis, driving transformative growth and strategic alignment. As a key contributor at Berkeley Lights, I've delivered impactful results, showcasing my commitment to innovation, collaboration, and strategic marketing. Highlights of my achievements include: - Strategic Sales Growth and Tactical Localization - Cross-Functional Collaboration for Enhanced Awareness - Targeted Social Media Campaigns and Web Traffic Growth - Innovative Webinar Series and Online Engagement My dedication lies in driving technological advancements, fostering cross-functional collaboration, and achieving measurable results. #SingleCellAnalysis #SalesGrowth #CrossFunctionalCollaboration #DigitalMarketing #InnovationLeadership

Thermo Fisher ScientificDirector, Global Marketing Communications

Feb. 2019 - Jun. 2022Basingstoke, United KingdomDynamic and results-driven Global Marketing Communications Director with a proven track record in spearheading successful marketing strategies for microbiology solutions in clinical, industrial, and pharmaceutical markets. A strategic leader with a passion for driving revenue growth, shaping business strategy, and fostering customer-centric cultures. Key achievements include: - Strategic Marketing Leadership - Integrated Marketing Campaigns with Data Science Focus - Revenue and Profitability Target Achievement - Cross-Functional Collaboration - Transformative Shift in Communication and Digital Marketing - Brand Leadership and Design Alignment - ROI Optimization Excited about driving innovation, strategic growth, and enhancing brand presence. #MarketingStrategy #MicrobiologySolutions #GlobalMarketing #RevenueGrowth #DigitalTransformation

Stanley Black & Decker, Inc.Director - Global Marketing - Stanley Products & Solutions

Aug. 2018 - Feb. 2019Slough, United KingdomDedicated professional at the forefront of global security, health, and safety technologies, driving transformative change through scalable end-to-end electronic security solutions. With over 80 years of expertise, I've played a pivotal role in implementing innovative marketing practices, providing strategic direction for Sales and Marketing plans, and overseeing digital marketing strategy. Highlights of my achievements include: - Transformative Marketing Leadership - Strategic Direction for Marketing - Digital Marketing Strategy Oversight My passion lies in leveraging cutting-edge technologies to create safer environments and transform businesses. #SecurityTechnologies #TransformativeMarketing #StrategicLeadership #DigitalMarketing #BusinessTransformation

Stanley Black & Decker, Inc.European Product Marketing Director - Digital Transformation, Mobile | IoT, Big Data, Analytics

Jun. 2016 - Aug. 2018Slough, United KingdomPassionate and results-oriented leader at the forefront of global security, health, and safety technologies, driving strategic growth through scalable end-to-end electronic security solutions. With a legacy spanning over 80 years, I excel in developing and implementing innovative sales and marketing IoT strategies that transform businesses. Key facets of my role include: - Development and implementation of the marketing IoT strategy - Performance Analysis and Market Insights - Market Intelligence and Relationship Building - Collaboration and Alignment - P&L Responsibility My commitment is to drive innovation, foster collaboration, and ensure the success of businesses in an ever-evolving digital landscape. #IoTStrategy #SecurityTechnologies #StrategicLeadership #MarketAnalysis #BusinessTransformation

STANLEY SecurityHead Of Marketing

Nov. 2014 - Nov. 2016Swindon, United KingdomThe role is a part of UK’s Senior Management Team and reports to the Country CEO. Led comprehensive downstream marketing efforts in the GB region, overseeing P&L for marketing. Implemented transformative marketing strategies to boost ROI, reduce costs, and enhance sales acceptance of leads. Successfully expanded and reorganized teams, focusing on key competencies and providing leadership growth opportunities.

Molecular DevicesMarketing Manager, Molecular Devices, a Danaher company

May. 2011 - Nov. 2014Reading, United KingdomDynamic and forward-thinking professional at Molecular Devices, a pioneering life-science technology innovator, committed to driving business growth and empowering researchers with cutting-edge solutions. Adept at maximizing throughput and reproducibility, I've achieved notable success in marketing, brand recognition, and content leadership. Key accomplishments include: - Strategic Business Growth - Implemented targeted marketing strategies, resulting in brand recognition and enhanced customer engagement. - ROI Enhancement and Business Growth - Ensured impactful communication and alignment with organizational goals - Drove visibility process improvement - Digital Marketing Excellence My dedication lies in advancing life-science technologies and fostering growth through strategic marketing initiatives. #LifeScienceInnovation #MarketingStrategy #BusinessGrowth #DigitalMarketing #BrandRecognition

Molecular DevicesMarketing and Communications Manager, Molecular Devices, a Danaher company

Jan. 2008 - May. 2011Reading, United KingdomDedicated EMEA Marketing and Communications Manager at Molecular Devices, a leading life-science technology innovator. Known for my strategic approach, I've efficiently managed and executed impactful marketing strategies that drive revenue growth and elevate brand recognition. Key achievements include: - Successfully managed the implementation of the European marketing strategy - Social Media Optimization - Successful Product Advertising Campaigns - Media Coverage and Brand Recognition - Budget Optimization and Cost Savings My passion is in advancing life-science technologies and driving strategic marketing initiatives. #LifeScienceInnovation #MarketingStrategy #BrandRecognition #RevenueGrowth #EfficiencyExpert