PhenomeXStrategic Marketing Director
Mar. 2023 - Jul. 2023Oxford, England, United KingdomExperienced professional specializing in Executive Strategy & Communication, Interim Leadership, and Market Program Strategy & Planning, with a focus on Brand & Communication Strategy and Content Copy editing & Writing. Key responsibilities include:
- Go-to-Market and Product Launch Strategies:
- Led market segmentation initiatives and target customer persona development
- Developed and maintained customer data and analytics to support segmentation decisions
- Performance Monitoring and Optimization
- Created and implemented targeted messaging and content, gaining buy-in from key stakeholders on lead generation tactics. Successfully executed go-to-market plans, driving qualified leads to the top of the sales funnel through digital, events, or direct account-based marketing.
- Drove market evolution from traditional approaches to single-cell-based methods through KOL development. Identified, built relationships with, and supported Key Opinion Leaders, generating customer use cases, webinars and white papers to expand market adoption. My commitment is to drive strategic initiatives, market evolution, and business growth through effective communication, innovative strategies, and collaborative leadership. #StrategyLeadership #MarketPrograms #BrandStrategy #CommunicationExcellence #MarketEvolution