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Work Background
S&P GlobalAssociate Director | Global Mobility
Jan. 2023United StatesWe provide invaluable insights from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps to optimize their businesses, reach the right consumers and shape the future of mobility. Identify, capture and grow parts and components revenue for current supplier based Automotive clients. Identify new opportunities for growth and position effectively against the competition by providing suppliers a comprehensive, accurate and timely source of industry, market and vehicle insight. Managing a team of senior sales associates within the automotive aftermarket industry to help sustain growth and solution based services for trusted partners.
Automotive Content Professionals Network (ACPN)ACPN Council Chairman
May. 2022 - May. 2024Bethesda, Maryland, United StatesResponsible for leading, inspiring, and energizing a group of 9 passionate committee members who work to educate, inspire, and connect a community of over 400 automotive content professionals that make up the Automotive Content Professionals Network. This community is part of the Auto Care Association.
Automotive Content Professionals Network (ACPN)ACPN Council Member
May. 2021Bethesda, Maryland, United StatesResponsible for assisting both the ACPN Program and Socials committees in executing year round planning and promotion of the annual Automotive Content Professionals Networking Conference, an event attended by over 350 Aftermarket Automotive professionals each year.
S&P GlobalSenior Sales Executive | Global Mobility
Nov. 2017 - Jan. 2023Manhattan, New York, United StatesIdentify, capture and grow parts and components revenue for current supplier based Automotive clients. Identify new opportunities for growth and position effectively against the competition by providing suppliers a comprehensive, accurate and timely source of industry, market and vehicle insight. Built on a foundation of the most trusted source of global demand forecasts that cover 99% of global vehicle production, vehicle registration and vehicles-in-operation, IHS Automotive delivers solutions that analyze Market Demand and Sizing – utilize market (VIO) and OE production forecasts; sourcing and risk assessments; replacement rates; light, medium and heavy-duty vehicle coverage to improve supply chain efficiency – capitalize on insights into initial order quantities; stocking and client stocking strategies; and stock re-distribution while improving engineering and manufacturing operations globally. S&P Mobility optimizes manufacturing investments, improves engineering and operations, lower costs across manufacturing operations, minimizes risks across the supply chain and drive aftermarket revenue and profitability S&P Mobility provides solutions that help suppliers:
- Analyze Markets and Size Demand – detail market growth/decline and potential; vehicle market make-up including type, age and change over time; replacement rates, part demand and sales forecasts.
- Improve Catalog Data Management – gain insights into ACES/TechDOC mapping and integration; OE and competitive pricing; eCatalog file creation; images and specifications.
- Optimize Parts Distribution Performance – capitalize on insights into initial order quantity; stocking/client stocking location strategy (garaged vs. repair); reverse distribution and redistribution. For more information please visit www.spglobal.com or email me at Chelsea.Scally@spglobal.com
IHS MarkitSenior Sales Executive - Automotive
Nov. 2017 - Jan. 2023Greater Detroit AreaIdentify, capture and grow parts and components revenue for current supplier based Automotive clients. Identify new opportunities for growth and position effectively against the competition by providing suppliers a comprehensive, accurate and timely source of industry, market and vehicle insight. Built on a foundation of the most trusted source of global demand forecasts that cover 99% of global vehicle production, vehicle registration and vehicles-in-operation, IHS Automotive delivers solutions that analyze Market Demand and Sizing – utilize market (VIO) and OE production forecasts; sourcing and risk assessments; replacement rates; light, medium and heavy-duty vehicle coverage to improve supply chain efficiency – capitalize on insights into initial order quantities; stocking and client stocking strategies; and stock re-distribution while improving engineering and manufacturing operations globally. IHS Automotive optimizes manufacturing investments, improves engineering and operations, lower costs across manufacturing operations, minimizes risks across the supply chain and drive aftermarket revenue and profitability IHS provides solutions that help suppliers:
- Analyze Markets and Size Demand – detail market growth/decline and potential; vehicle market make-up including type, age and change over time; replacement rates, part demand and sales forecasts.
- Improve Catalog Data Management – gain insights into ACES/TechDOC mapping and integration; OE and competitive pricing; eCatalog file creation; images and specifications.
- Optimize Parts Distribution Performance – capitalize on insights into initial order quantity; stocking/client stocking location strategy (garaged vs. repair); reverse distribution and redistribution. For more information please visit www.ihsmarkit.com or email me at Chelsea.Scally@IHSMarkit.com
FCA Fiat Chrysler AutomobilesDigital Brand Manager at FCA Fiat Chrysler Automobiles - Mopar
Jan. 2016 - Nov. 2017Greater Detroit AreaDeveloping, coordinating, and executing all eCommerce and digital promotional activity for OEM and Aftermarket lines of the Mopar brand. Schedule, update and manage content, promotions/discounts and media campaigns including product detail and category pages through Amazon ensuring high-quality customer experience. ACES/PIES data feed improvements and have helped to create and incorporate eCommerce standards in data enhancement at an OEM level with multiple manufacturers and suppliers alike. Increase purchase consideration/brand awareness via content, images installation, instructions, videos and SEO enhanced data. NIS Amazon template creation and management. Develop and maintain customized landing pages, comprehensive marketing proposals, online sales data. 40% YOY growth in the Amazon marketplace while also establishing OEM roundtables surrounding the conversations of brand compliance within the Amazon platform. Control and confirm published content is best practice compliant, including SEO, naming conventions, brand guidelines, tagging, and testing for quality assurance. Monitor and analyze competitive promotional activity while developing an understanding of impact on sales margin and pricing. Reporting data analytics including consolidation and organization, optimization of display of content and maintaining centralized marketing calendars. Create and implement both blanketed and customized strategies to communicate and educate our national Dealer Body in the 3P Amazon business space, online retailing, sales strategies, etc. Working in partnership with both Amazon and eBay to assign dealers a place in the automotive eCommerce space while working to grow online retail sales of all FCA branded parts, accessories and apparel through the dealer network. Education lead on all eCommerce dealer facing communications, grown field participation over 100% in just first year. Continued efforts pushed by both webinars, guilds, field tactics alike.
Nextgengolf IncCity Tour Leader - Detroit
Dec. 2015 - Nov. 2016Greater Detroit AreaNextgengolf is the leading entity for 18-34 year old golfers in the USA. At the core of our organization we run social golf experiences. We make golf relevant for college students and young adults by helping them get in the game. We care about young adult golfers, when most of the golf industry forgets about them. Nextgengolf is an inclusive golf organization. All swings are welcome – whether you are an avid player or brand new to the game. We understand our customers are students, lawyers, doctors, moms, dads, friends, and adventure seekers. What brings the Nextgengolf community together is the love of the game and bond through the game of golf. We care. We listen. We are here to help you as a young adult golfer. Live Life. Play Golf. Nextgengolf is making it's first ever appearance in the Motor City- 2016! If you're interested in learning more about NextGenGolf or signing up to play in any of the 4 tournaments available, please don't hesitate to reach out to me at: nextgenmotorcity@gmail.com. Visit: https://nextgengolf.org/app/regions/detroit to sign up your team. Great courses have already joined the tour for the 2016 season - it's going to be a great year for golf!
Kelly ServicesInteractive Marketing Analyst - B2B Verticals
Jul. 2014 - Dec. 2015Troy, MichiganInteractive Marketing Analyst responsible for social development as it pertains to community management, employee advocacy, influence relations and email/web interaction. Assisting in the growth and development of all industry verticals in a social spectrum while helping to achieve social and measurable growth in a B2B environment. Responsibilities Include:
-Growing each vertical through the use of social techniques to reach a broader audience through branding the Kelly name. -Improve and grow employee advocacy techniques through social as it relates to vertical growth and analytic review.
-Creation of monthly B2B social content, content calendars and advocacy pieces to be implemented through social channels via LinkedIn, Twitter, Facebook, Google+, EveryoneSocial, Etc. -Working hand-in-hand with creative, PR, web, and additional marketing in a concerted effort to push vertical growth on a national level. Familiar Tech Platforms:
Hootsuite, Sysomos-Heartbeat, EveryoneSocial, Shoutlet, Klout, Wordpress, SalesForce-Chatter, Google Analytics, Adobe Analytics, Etc.
Kelly ServicesInteractive Marketing Analyst - Content & Community Manager
Jul. 2014 - Dec. 2015Troy, MIInteractive Marketing Analyst responsible for social development as it pertains to digital marketing, content creation, community management, employee advocacy, influence relations, social listening, industry best-practices and online customer interaction. Managing the growth and development of all industry content in a social spectrum while helping to achieve measurable growth in a global environment. Responsibilities: -Expanding global reach through the use of social techniques to reach a broader audience through branding Kelly and KellyOCG channels. -Implement, manage and engage with a dedicated 10+ person response team to determine best-practice replies, measure response time, gauge social effectiveness and manage all crisis, PR and legal issues as it relates to social and online customer service efforts. -Analyze and grow all employee advocacy techniques through social marketing as it relates to global content growth and analytic review through group training, tracking user progress and group/goal initiatives. -Measure and analyze external and internal social engagement on a B2B and B2C level to improve and enhance our global outreach as it relates to all Kelly and KellyOCG functions. -Recipient of Linkedin's Top 25 most socially engaged companies in the recruitment industry. -Creation and implementation of all social content, content calendars and advocacy pieces to be both internally and externally shared through social channels via LinkedIn, Twitter, Facebook, Google+, EveryoneSocial, Chatter, Etc. -Process all creative imagery requests via social guidelines and work with internal teams to create a flawless process for effective and engaging external content. -Vendor relationship management, project management, interim global social management. -Working internally with members of select departments: creative, PR, web, and additional marketing groups in a concerted effort to push social content and marketing pieces on a global level.
GroupGolfer.comSocial Media & PR Coordinator
Oct. 2011 - Jun. 201457 Macomb Place, Mount Clemens, MI 48034GroupGolfer.com is a web service that offers consumers discounted prices on golf-related products and services through the power of group buying. GroupGolfer was born from a simple concept: A great deal attracts a great deal of attention. We understand the passion golfers have for the sport and decided to bring that same idea to the game that we love. Each day, we showcase a golf course, service or product provided by reputable local businesses specifically for our valued GroupGolfer subscribers. Our mission is to provide our clients and our vendors with a friendly environment that helps establish a mutually beneficial relationship. In doing so, we believe we can not only provide a first-rate experience to our customers, but tangible benefits to our businesses as well - all the while serving to nurture the growth of the wonderful game of golf. Please visit us to golf at up to 90% off! - www.GroupGolfer.com At GroupGolfer I am responsible for all PR and Social Media/Online presence. I work to grow our industry online through different media outlets such as Twitter, Facebook, Pinterest, Tumblr, Yelp, Linkedin, etc. all while reaching out to a specific target market. I also assist in all PR related functions and look to grow our company nationally through traditional and non-traditional forms of marketing. For more information please visit our site and make sure to check out how GroupGolfer has been showcased in Metro Detroit, as well as surrounding states!
Malace InternationalSales & Marketing Coordinator
Oct. 2009 - Apr. 2011For more than 50 years, Malace & Associates has been supporting technology businesses in their efforts to source, hire and manage the industry's top talent. With an experienced team of professional recruiters, HR professionals and administrative personnel, we provide a comprehensive menu of human resource management solutions. We provide direct recruiting, contract staffing services, employee leasing, and 1099 hosting and payroll services to the automotive, food and beverage, aerospace, defense, finance, telecommunications, health care, medical equipment and alternative energy markets throughout the country and beyond. Skills: Prepare a number of presentations utilizing Microsoft Power Point, Keynote Excel, Word, Pages, Numbers. Create/Manage company Facebook, Twitter, and Linkedin profiles/pages and update frequently with job postings, PR, etc. Calculation, analysis and recommendations of future target markets in extended/targeted regions based upon local and nationwide census/industry data. Create and implement all press releases, Internet marketing, mass marketing, target marketing, etc. and update/re-construction of company website. Worked with Crain's Detroit to write and publish a company story, first time appearance in the publication. Oversee and grow all memberships, networking events, and planned publicity/marketing through external and internal organizational involvement. Recruit/Sales from a B2B and B2C standpoint. Establish relationships with local media outlets to implement possible marketing strategies and segments for future use. Consistently self-create -with input and ideas of my superiors- the company marketing structure and goals from ground level, introduced an entirely new position to the company. Design and approve outsourced designs of ads, tri-folds, direct mail, specialty marketing pieces, booth graphics, employee wear, etc. Personal/frequent use with Apple programs and systems (10 years) as well as Windows while in office.
Fieldstone Golf Club of Auburn HillsPGA Junior Golf Assistant and Instructor
Jun. 2009 - Aug. 2009A summer position in which I teach 2 different sessions and 3 different levels the fundamentals to the game of golf. Ages range from 5 years of age to 17. Each class is split up in time frames based on experience and skill. 3 hole, 9 hole and 18 hole sessions are available as well as an hour long lesson in advance each week.
Palace Sports & EntertainmentEvent Serving Staff / Marketing Intern
Sep. 2003 - Aug. 2009Hospitality, Sales, Customer Service, and Training at the Old #7, Palace Grille, DTE Starlight, Ameriprize Financial Club, and others. Recipient of 3 year and 5 year Employee Recognition Award. Intern for the Marketing Department:
Assisted in PR and Marketing documentation, ticket proposals and recaps with local media outlets (radio, television, etc) as well as assisting media and press on event days.
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