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Work Background
goopDirector of Product Management
Feb. 2023
goop.comLead Product Manager
Jan. 2022 - Feb. 2023Los Angeles Metropolitan Area
RuggablePrincipal Product Manager, Ecommerce
Aug. 2021 - Jan. 2022Los Angeles Metropolitan Area
Ruggable®Ecommerce Product Manager
Dec. 2018 - Aug. 2021Greater Los Angeles Area
Petit BateauInternational Digital Marketing Manager
Jan. 2017 - Feb. 2018Paris Area, FranceBoosted turnover for the US website by 20% on a year period by implementing a strong digital marketing strategy and. Maximized traffic and customer experience for our 6 European websites by ensuring the implementation of promotions and enhancing the websites performance and usability. - Oversaw relationships with our eCommerce agency in Los Angeles and various external partners to ensure the proper implementation of operations, from the brief to online.
- Built and updated marketing planning with key dates promotions and strong brand awareness to grow our database, improve our conversation rate and retain our customers.
- Consolidated our net profit by analyzing monthly our turnover and margins and produced daily reports with KPIs using Google Analytics
- Operated the daily maintenance of our 7 websites while working and communicating with our traffic managers, web developers and emailing managers to ensure the proper functioning of the site - Expanded our prospect and customer database by upgrading and streamlining our emailing planning and by remodeling our newsletters to the market standards.
- Reviewing processes to improve efficiency (logistic, finance, merchandising, emails, traffic…)
- Supervised and trained a team of 3 people
Petit BateauOnline Sales & E-Merchandising Coordinator
Sep. 2015 - Dec. 2016Paris Area, FranceLifted sales by 30% on the internet wholesale business by implementing marketing operations to showcase our brand on our online retailers’ social networks and websites. Reached a budget of 300,000 euros for our biggest retailer on FW16 collection increasing their purchases by 80%. - Maintained merchandising on all categories & promotional pages and developed benchmarks to improve our website position on the market
- Analyzed and implemented cross-selling strategies on our website with Rich Relevance representing 50% of our turnover. - Created brand content for our website (www.petit-bateau.com) - Coordinated the flow of products for photo shoots (4,000 photos) & managed photo shoots of the 300 looks for our SS16 and FW16 collections
- Administered our presence on marketplaces
EQ - Xtreme VideoDigital Marketing Coordinator
Mar. 2015 - Aug. 2015BiarritzIncreased Instagram’s following by 120% on a 4-month period by planning a strong and effective social media strategy. Adapted and created content for each specific network increasing following on Facebook and Twitter by an average of 40%. - Delivered and analyzed our social media metrics daily to adjust constantly our strategy, content and campaigns
- Built a digital calendar and identified the most appropriate channels (awareness, acquisition, retention, partnerships...)
- Wrote marketing content weekly for the blog and newsletters to engage with customers and generate leads - Maximized SEO on the website resulting in a better ranking on search engines
- Partnered with bloggers and created marketing operations and contests promoting our brand among a defined target
NixonE-commerce Coordinator
Sep. 2014 - Feb. 2015Soorts Hossegor- Enhanced web merchandising & identified optimization opportunities by analyzing weekly and monthly sales data
- Improved affiliates and paid marketing campaigns performance by delivering and interpreting web analytics reports
- Controlled the launch of new products, offers and seasons
- Proofread and edited website content
- Facilitated relationships with our online retailers in Europe (50 online stores) to ensure the brand image is respected
- Monitored and improved the presentation of the Nixon brand online
Comptoir de la merSales Associate
Jun. 2011 - Aug. 2011Every summer from Summer 2008 to Summer 2011 - Provided a service and information to customers
- Improved daily the store merchandising
- Received and inspected products
- Handled store's inventory
Chez ZizanieMarketing Communication Coordinator
Apr. 2011 - Jun. 2011- Created a loyalty card
- Managed the communication of the store
- Created gift vouchers
Comptoir des CotonniersSales Associate
Jan. 2010 - Jan. 2010- Provided a service and information to customers
- Improved daily the store merchandising
- Received and inspected products
- Handled store's inventory
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