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Work Background
Stanford University Graduate School of BusinessLeadership Development Coach
Jun. 2023United States• Guide Stanford Graduate School of Business students in translating their academic experiences into real-world applications, facilitating successful placements in enterprise roles and nurturing aspiring startup founders.
• Collaborate with faculty and industry experts to develop tailored leadership development programs for students, enhancing their skills in strategic thinking, decision-making, and communication.
• Implement innovative coaching techniques to empower students to identify their strengths, values, and career goals, leading to increased confidence and career success.
Stanford University Graduate School of BusinessT-Group Facilitator, Interpersonal Dynamics & Leadership Course
Jan. 2022United States• Facilitate the renowned Stanford GSB Interpersonal Dynamics course, focusing on emotional intelligence and self-awareness.
• Collaborate with students to develop communication skills and empower them to become effective leaders.
• Contribute to fostering a culture of creativity and meaningful relationships within complex organizations.
Brave DirectionsFounder, Coach & Consultant
Jul. 2020San Francisco Bay Area - www.bravedirections.com• Brave Directions provides consulting, coaching and business advising services.
• As a consultant, I lead full stack strategic marketing including brand strategy, growth and acquisition, sales & channel enablement, social marketing & content strategy, PR and comms. • As a coach, I help executives and leaders drive high acceleration and conscious environments with self awareness, self knowledge, mindfulness and interpersonal communications at the core.
• As a facilitator and trainer, lead team strategy sessions designed to meet company objectives, design and facilitate team building offsites, and teach online and IRL courses in interpersonal team communications, building your personal brand and more.
• For startups and small businesses, I help founders and CEOs across all aspects of the business from operations and operations to sales and marketing, to product and customer success to people and culture.
• Special experience both consumer and B2B marketing spanning in tech, energy, automotive, education, entertainment and retail fashion.
TorchChief Marketing Officer & Executive Coach
Jul. 2020 - Jan. 2025San Francisco Bay Area• As the first CMO, led brand strategy, growth & acquisition, product marketing, PR & communications. • Devised new products including the concept of "group coaching."
• Built the first customer relationship marketing practice using HubSpot
• As a Torch Executive Coach, helped executives maximize their career potential and overall satisfaction by helping grow self-awareness
• Work focused on improving emotional intelligence, employing behaviors to drive influence and gaining more work life balance.
UnisonChief Marketing Officer
Mar. 2018 - Dec. 2019San Francisco Bay Area• As the CMO, I led the effort to create a new category in the real estate fintech space.
• Oversaw product development, product marketing, brand strategy, PR & communications, social marketing and content strategy, creative operations and channel enablement.
• Developed go-to-market strategy, PR & Communications, events, brand strategy, content and social marketing, and product design for omni-channel execution.
• Named Top 50 Game Changing CMOs by Forbes and received a Stevie Award for outstanding achievements at Unison.
ModCloth, A Walmart CompanyVice President of Integrated Brand Marketing & Advertising (consultant to permanent)
Sep. 2015 - Mar. 2018San Francisco Bay Area• Led the launch of the wedding category at ModCloth, a Walmart Company, resulting in a sold-out success within weeks.
• Initially brought on board as a consultant to oversee and overhaul all growth and customer focused marketing including paid online media, SEO, affiliate marketing and partner marketing.
• Hired into a permanent role overseeing integrated brand strategy, advertising, social marketing, PR & communications, influencer partnerships, and marketing operations.
• Managed the internal creative services team to ensure brand consistency and creativity.
SlalomPractice Area Lead, Marketing & Customer Experience
Jun. 2015 - Aug. 2017San Francisco Bay Area• Built and led the marketing practice for the SF office at Slalom, generating $6MM in revenue within the first 10 months with 14 full-time consultants.
• Overhauled digital and demand generation for Walmart's ModCloth, developed CX journey mapping framework, and worked with clients like PG&E, Sephora, and GAP.
• Led key projects for enterprise clients across retail fashion, technology, B2C, and B2B sectors, including Dolby, Salesforce, and Atlassian.
SunrunSenior Director, Growth Marketing
Nov. 2012 - Jun. 2014San Francisco• Led the team to build Sunrun's direct-to-consumer channel through digital and direct marketing.
• Responsible for overall demand pipeline and lead generation, including digital marketing and retail innovation.
• Managed company website product as well as online acquisition funnel
• Achieved significant revenue growth through strategic marketing initiatives.
SungevityDirector of Consumer Marketing
Oct. 2010 - Nov. 2012San Francisco Bay Area• Developed and executed direct digital marketing strategies to drive awareness and generate lead volume.
• Led brand strategy initiatives that positioned Sungevity as the most influential brand in the solar industry.
• Implemented a human insight approach that reframed the solar story within the industry.
Publicis GroupeVP, Global Group Director, Strategy & Planning - Publicis, Saatchi & Saatchi S
Oct. 2007 - Sep. 2010San Francisco Bay Area• Conducted quant/qual consumer research to devise brand strategies for sustainable brands.
• Created compelling stories to shift consumer understanding and buying behaviors towards sustainability.
• Clients included Coca Cola, Proctor & Gamble, PG&E, NBCUniversal and General Mills.
Publicis GroupeDirector, Loyalty & Relationship Marketing Strategy - Publicis / Saatchi & Saatchi, Team One
Oct. 2002 - Jun. 2005Greater Los Angeles Area• Spearheaded the vision for direct and relationship marketing strategies for Lexus, utilizing online and offline channels to increase loyalty and retention.
• Managed the launch of over 12 vehicles in 3 years, including the groundbreaking RXh luxury hybrid vehicle.
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