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Work Background
Dicer.aiAccount Manager
Oct. 2024United States
EssenceMediacom UKAccount Director
Nov. 2022 - Dec. 2024London, England, United Kingdom- Planning and strategic management of digital team for The Coca Cola Company.
- Lead media planning and implementation across multiple EMEA markets.
- Average monthly handling of €4 millions.
- Build and manage partnernships with clients and third-party providers.
- Lead multicultural team from +6 different nationalities
- Interview international candidates to join the team
Achievements:
- Improve media planning process by 40% by building a sheet with formulas across multiple cells to get all costs and fees calculated precisely.
- Creation of campaigns tracker by clusters and markets to oversee pacing and performance of more than 200 campaigns running simultaneously, adopted by more than 30 persons in the team.
- Research and implement a new approach to setup campaigns which reduced costs by €900k in a year.
GroupMSenior Manager Programmatic
Mar. 2022 - Nov. 2022Bogota, D.C., Capital District, Colombia- Coordinate and monitor PBU operations team providing support to different brands for EMEA, LATAM, and NA markets. - Facilitate solutions and find ways to reduce problems and incidents that may arise inside the operation.
- Manage relationships with clients and third-party services.
- Work with multiple teams across the digital operation, including Analytics, Buy Enablement, and Ad Operations, focusing on maintaining good communication and achieving client's KPIs.
- Continuous development of improvement plans and projects that add value to the processes and the digital operation.
- Guide managers to comply with the expectations of the client.
- Maximize team efficiency, productivity, and performance through action and personalized plans based on their strengths and weaknesses.
- Ensure the compliance of processes established in the company and identify room for improvement and solutions for those who are not working appropiately.
GroupMManager Programmatic
Mar. 2021 - Mar. 2022Bogotá, Distrito Capital, Colombia- Manage performance team of programmatic campaigns.
- Interview and approve candidates to join programmatic team.
- Accounts in charge: PlayStation US, Bose, Shell, Signet, UPS.
Achievements:
- Awarded as ‘champion’. Best Programmatic manager of Q4-2021
- Creation of new pacing report, which reduced in 82% time to be updated.
- Establish new ways to create performance reports shown to agency.
Publicis GroupeSenior Campaign Manager
Nov. 2019 - Mar. 2021Bogotá D.C., Colombia- Lead the implementation and performance team of digital marketing campaigns in US markets with Programmatic platforms.
- Manage communication with agency and clients. Analysis and presentation of results.
- Knowledge of accounts and ability to execute campaigns if necessary.
- Accounts in charge: USAA, Bass Pro Shops, Cabela’s, Pizza Hut.
Achievements:
- Improve customer satisfaction by 60% and keep it above 4.4 / 5
- Exceed by 20% the KPIs set by the client.
- Average monthly handling of US$4 million dollars.
- Design and implementation of soft skills evaluation for the unit.
Médicos Generales ColombianosStrategic Marketing Manager
May. 2017 - Nov. 2019Bogotá D.C., Colombia- Sale of conferences and stands for symposiums to the pharmaceutical industry.
- Strategic planning of marketing campaigns to achieve engagement and brand positioning. - Planning and management of academic events in 14 cities of the country, for a total of 42 events per year.
- Promotion in social media, website and SEO to meet customer expectations (pharmaceutical industry).
Achievements:
- 20% increase in attendance at academic symposiums held in 14 cities.
- 80% increase in traffic in social media.
- 10% increase in opening rate of mail-marketing campaigns, representing a 15% increase in billing.
Médicos Generales ColombianosMarketing Coordinator
Jan. 2016 - Dec. 2016Bogotá D.C., ColombiaDesign and management of mail marketing campaigns, database management of 43,000 doctors. Management and logistics of 42 academic symposiums in the country. Planning, promotion and advertising of events through the search and social media.
Objeto Diseño SASDigital Designer
Jul. 2015 - Dec. 2015Bogotá, ColombiaArchitecture design through corporate furniture. Understand blueprints and build 3D visualization with realistic renders then transformed into reality.
Médicos Generales ColombianosWeb Designer
May. 2014 - Jul. 2015BogotáMail marketing and webmaster. Data analysis and management.
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