Jana Nováková - Brand Strategy, forspace

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Work Background

Rohlik GroupSenior Group Brand Manager Private Label

Aug. 2021 - Dec. 2022Prague, Czechia- Leading brand development for Private Labels across CZ, AT, GE, and HU markets. - Crafting effective communication strategies and marketing materials. - Driving brand and design innovation for new Private Label brands. - Skilled in project team management for seamless execution. Passionate about transforming concepts into thriving brands within Rohlik Group. Let's connect and elevate our brand strategies together!

FORSPACE LLCManaging Director

Jul. 2020

The Coca-Cola CompanyBrand Manager Coca-Cola GB&I

Oct. 2018 - Dec. 2019London, United KingdomPremier League sponsorship launch - First national PL on pack promotion - Part of the development team for local PL TVC - PL Media Partnership lead and content development - National Official PL Trophy Tour Oasis 2020 BP lead Coca-Cola ENERGY adaptation lead Christmas 2019 campaign - Holidays are coming 2019 TVC - Holidays are coming personalised bottles project - Christmas Truck brand lead

The Coca-Cola CompanyBrand Manager My Coke CZ/SK

Jun. 2015 - Oct. 2018Prague, The Capital, Czech RepublicResponsible for Coca-Cola trademark for Czech and Slovak markets - implementation and amplification of brand plans according to the local market perspective - driving MyCoke portfolio growth Main campaigns and achievements: - Summer 2018 campaign - local development (+20% turnover growth, BIL +5.7pp, Best Ad of the Year on Youtube, Effie 2019) - Olympics 2018 campaign - local development (+10ppt on BIL 3MM, Effie 2018, European IMC Awards) - One Brand strategy implementation on Czech and Slovak markets - Renewing 2017 Coca-Cola zero growth (+30% in CZSK 2017) - Leading 2015 Xmas campaign which gained back the loss of brand love since the beginning of the year

The Coca-Cola CompanyEvents & Sampling Project Manager

Apr. 2014 - May. 2015Prague, The Capital, Czech Republic- Management of all event and sampling projects for Czech and Slovak Republic - Agencies leadership and motivation - Communication strategy development for BTL projects Main campaigns: Coca-Cola Ice Hockey Campaign Euro U21 Coca-Cola Cup Coca-Cola Xmas Truck

UnileverChannel Marketing Specialist

Mar. 2013 - Mar. 2014Prague, The Capital, Czech Republic- production of marketing materials for Hore and Social channel - internal and external selling stories – support for the sales argumentation - POSM production - cooperation and organisation of Food Solutions events - communication with external chefs (negotiation for external cooperation and presentation of UFS products) - website administration

PPG Deco CzechChannel Marketing Specialist

Nov. 2011 - Mar. 2013Prague, The Capital, Czech Republic- marketing for the biggest retail net of paint shops (Dům barev) - marketing support for DIY and wholesale (Triga Color) - private brand PROGold - launching of new products, launching of websites, POS materials support - launching and management of new customers` program for the whole retail net - monthly sell-out offers - SEO optimalization - production of business gifts, innovation of the offer (Dům barev) - management of customers` bonus accounts - organization of events for VIP clients - SAP support

Profimark, s.r.o.Executive Producer

Nov. 2007 - May. 2011In charge of communication with clients and suppliers, making presentations and budgets, responsibility for budgets, organization of events seminars, conferences, trades (exhibition stands), teambuildings, VIP clients` excusions; POP & POS materials, promotional items and corporate gifts etc.