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South Korea
Work Background
Managing Director
FORSPACE LLCManaging Director
Jul. 2020
Senior Group Brand Manager Private Label
Rohlik GroupSenior Group Brand Manager Private Label
Aug. 2021 - Dec. 2022Prague, Czechia- Leading brand development for Private Labels across CZ, AT, GE, and HU markets. - Crafting effective communication strategies and marketing materials. - Driving brand and design innovation for new Private Label brands. - Skilled in project team management for seamless execution. Passionate about transforming concepts into thriving brands within Rohlik Group. Let's connect and elevate our brand strategies together!
Brand Manager Coca-Cola GB&I
The Coca-Cola CompanyBrand Manager Coca-Cola GB&I
Oct. 2018 - Dec. 2019London, United KingdomPremier League sponsorship launch - First national PL on pack promotion - Part of the development team for local PL TVC - PL Media Partnership lead and content development - National Official PL Trophy Tour Oasis 2020 BP lead Coca-Cola ENERGY adaptation lead Christmas 2019 campaign - Holidays are coming 2019 TVC - Holidays are coming personalised bottles project - Christmas Truck brand lead
Brand Manager My Coke CZ/SK
The Coca-Cola CompanyBrand Manager My Coke CZ/SK
Jun. 2015 - Oct. 2018Prague, The Capital, Czech RepublicResponsible for Coca-Cola trademark for Czech and Slovak markets - implementation and amplification of brand plans according to the local market perspective - driving MyCoke portfolio growth Main campaigns and achievements: - Summer 2018 campaign - local development (+20% turnover growth, BIL +5.7pp, Best Ad of the Year on Youtube, Effie 2019) - Olympics 2018 campaign - local development (+10ppt on BIL 3MM, Effie 2018, European IMC Awards) - One Brand strategy implementation on Czech and Slovak markets - Renewing 2017 Coca-Cola zero growth (+30% in CZSK 2017) - Leading 2015 Xmas campaign which gained back the loss of brand love since the beginning of the year
Events & Sampling Project Manager
The Coca-Cola CompanyEvents & Sampling Project Manager
Apr. 2014 - May. 2015Prague, The Capital, Czech Republic- Management of all event and sampling projects for Czech and Slovak Republic - Agencies leadership and motivation - Communication strategy development for BTL projects Main campaigns: Coca-Cola Ice Hockey Campaign Euro U21 Coca-Cola Cup Coca-Cola Xmas Truck
Channel Marketing Specialist
UnileverChannel Marketing Specialist
Mar. 2013 - Mar. 2014Prague, The Capital, Czech Republic- production of marketing materials for Hore and Social channel - internal and external selling stories – support for the sales argumentation - POSM production - cooperation and organisation of Food Solutions events - communication with external chefs (negotiation for external cooperation and presentation of UFS products) - website administration
Channel Marketing Specialist
PPG Deco CzechChannel Marketing Specialist
Nov. 2011 - Mar. 2013Prague, The Capital, Czech Republic- marketing for the biggest retail net of paint shops (Dům barev) - marketing support for DIY and wholesale (Triga Color) - private brand PROGold - launching of new products, launching of websites, POS materials support - launching and management of new customers` program for the whole retail net - monthly sell-out offers - SEO optimalization - production of business gifts, innovation of the offer (Dům barev) - management of customers` bonus accounts - organization of events for VIP clients - SAP support
Executive Producer
Profimark, s.r.o.Executive Producer
Nov. 2007 - May. 2011In charge of communication with clients and suppliers, making presentations and budgets, responsibility for budgets, organization of events ­ seminars, conferences, trades (exhibition stands), teambuildings, VIP clients` excusions; POP & POS materials, promotional items and corporate gifts etc.

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Offer: Comprehensive Brand Strategy and Management
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