HPSenior Marketing Strategist, Virtual Reality
Apr. 2021 - Sep. 2021Greater BostonAs VR Marketing Manager, I was responsible for marketing experimentation on high growth, future-oriented businesses, focusing on VR. I led all aspects of go-to-market marketing—including setting marketing strategy, refining targeting and working closely with global media buying & SEM teams. I was also responsible for the construction, testing and execution of strategies that will ultimately generate revenue at scale, both for the US market and globally. I joined the VR team at HP as a contractor with Brookwoods, defining and leading go-to-market strategy, digital marketing, and engagement for HP's VR efforts.