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Work Background
TTECSales Analytics Manager (Client: Adobe)
Nov. 2023 - Jun. 2024Athens, Attiki, Greece
FreelanceDigital Insights Manager (Pharma Client)
May. 2023Frankfurt Rhine-Main Metropolitan Area
FreelanceMarketing Strategist
Jul. 2022 - Jul. 2023Barcelona, Catalonia, Spain
TTECInsights & Analytics Manager (Clients: Google, Avis, Fedex)
Jan. 2018 - Jun. 2022Phoenix, Arizona, United States - Business Process Improvement: Identify key area of improvement for sales/marketing operational processes, create customer journey maps, manage workflows for solution implementation - Client Product Implementation: Project manage various client data integration and software/platform implementation to support sales and marketing efforts - Data Analysis: Analyze customer transactional data to gain insights into revenue trends, engagement, preferences, customer behavior, seasonality
- Business Strategy: Provide recommendations, develop customer personas and leverage industry best practices, methodologies and tools for inbound and outbound telesales optimization
- Leads Management: Drive revenue growth with various trigger based B2B and B2C campaigns based on customer transactions and persona
Comcast CableDigital Marketing Strategist (xfinity.com)
Jun. 2015 - Jan. 2018Philadelphia, Pennsylvania, United States- Project Management: Managed deadlines, timelines for online marketing initiatives by collaborating with the Content and UX teams
- eCommerce: Drove customer engagement by managing ongoing website merchandising, go-to-market strategies, customer journeys, targeting rules, A/B testing efforts
- Campaign Management: Maintained monthly editorial calendar for various campaigns across all teams to ensure correct and efficient customer targeting
- Data Analysis: Provided campaign results on a regular basis; perform data analysis as needed to ensure campaign efficiency and targeting accuracy
Thomson ReutersSenior Creative Project Manager
Jun. 2014 - Apr. 2015Philadelphia, Pennsylvania, United States- Project Management: Manage project budgets, production schedules, timelines and resources for advertising, online marketing, company-wide promotions and events, email marketing campaigns
- Marketing Operation: Ensure smooth implementation and operation of strategic marketing initiatives across online, print and video - Campaign Execution: Coordinate execution of marketing plans generated in response to segment/regional market needs and determine the ideal mix of tactics in order to deliver solid, measurable results
- Vendor Management: Manage vendors as well as internal and external contractors to ensure all creative deliverables are on-brand and on-budget
- Team Management: Manage team of project managers in multiple locations; streamline creative process to ensure team effectiveness
RevanaStrategic Marketing Manager (Clients: Apple, WeightWatchers)
Oct. 2013 - Jun. 2014Phoenix, Arizona, United States- Project Management: Coordinated program launches with various internal departments; manage in depth analysis and data modeling projects with on-site team of statisticians
- Marketing/Business Strategy: Improved program efficiency and maximize campaign investments by providing strategic guidance to sales program leaders;
- Demand Generation: Increased lead conversion by developing and implementing lead contact strategies based on customer verticals and past purchase behaviors
- Results Tracking: Delivered program performance results by developing weekly, monthly business reviews
- Data Analysis: Provided recommendation to drive sales and customer growth based on overall program performance, customer behavior and sales cycle analysis
RevanaMarketing Campaign Manager (Client: IBM)
Nov. 2008 - Oct. 2013Phoenix, Arizona, United States- Project & Client Management: Project managed schedules, deadlines and action items for management, sales team, production staff, and client
- Sales Integration: Provided training material and campaign education for sales teams prior to each campaign launch; coordinated lead distribution across sales teams Campaign Management: Developed multiple digital direct marketing campaigns from concept stage through execution, based on customer contact strategies, lifecycle analysis and segmentation
- Campaign Performance Analysis: Analyzed program performance, campaign effectiveness and customer engagement assessment; delivered quarterly marketing program reviews
- Revenue Generation: Increased program year over year revenue by integrating multi-channel marketing campaigns with propensity models based on past purchase history and customer response patterns Achievements: Promoted from Email Marketing Specialist
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