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Work Background
Wix.comMarketing Operations Team Lead
Dec. 2022 - Aug. 2023Tel Aviv District, Israel
Wix.comMarketing Operations & Project Manager
Jun. 2021 - Dec. 2022Tel Aviv, Israel
Wix.comMarketing Manager - ES and LATAM
Sep. 2020 - Jun. 2021Tel Aviv, Israel
Katalyst VenturesProgram Director
Apr. 2019 - Sep. 2020Mexico City, Mexico- Managed Katalyst’s services for a portfolio of 90+ companies. Onboarded mentors, lead Advisory Boards, managed strategic relationships between entrepreneurs and mentors. - Sourced and selected 200+ companies in various industries. Performed in depth company due diligence, structured pitch for 50+ companies, attained 90% acceptance rate.
- Acted as link between Board Members and operations team. Structured monthly, quarterly and yearly reports and live feed metrics dashboards. Managed program’s resources. Operated a team of account managers and an accounts coordinator, creating and implementing working manuals & KPIs, industry verticals and information flowcharts.
- Collaborated with other accelerators, incubators & public and private entrepreneurship initiatives. Resulting in major milestones for Katalyst entrepreneurs, including 2 features in Forbes 30 Under 30, 2 first place winners in ANTAD. - Created an automatized tool to match mentors with entrepreneurs, maximizing process efficiency. - Led the development of a networking platform for program’s entrepreneurs to create strategic alliances. - Led a Covid-19 contingency plan with partner NGO Fundación Activa, resulting in the successful launch within first 72 hours of lockdown of 2 different products to mitigate the economic impact of the crisis (Business Strategy Webinars, One on One mentoring for prompt decision making). Impacted over 30K people and businesses in 90 days.
Naked Munchies (acquired by Adamá)Co-Founder & CEO
Aug. 2016 - Mar. 2019Mexico City, Mexico- Developed from idea to execution the business plan, go-to-market and brand strategy, launched 20+ organic products.
- Directed company’s operations, including supply chain, production and operations teams.
- Generated a distribution strategy to deliver efficiently to 4 different channels (retail, food service, delivery & events).
- Executed joint venture process by merging the company with a larger competitor. Trained company’s production and distribution teams. Merged brand and commercial strategies.
- Conducted business development to achieve a portfolio of over 100 recurring clients in the first 12 months.
Secret Tel AvivHead of Content
Jul. 2016 - Mar. 2019Tel Aviv Area, Israel- Increased traffic in the website by 106%.
- Directed a website restructure and implemented UX/UI techniques to achieve a three-click strategy for over 500 pages. - Conducted market research to map content trends by analyzing data from a community with over 250K members. Structured a 2-year content strategy. Created and curated over 500 pieces of content.
- Developed content strategy for the Secret Tel Aviv Jobs Board & Jobs Fair.
Hogares UniónProgram Manager
Aug. 2014 - Aug. 2016Mexico City Metropolitan Area- Worked directly with CEO and CMO in the areas of Credit, Budget Control, Marketing & Strategic Planning. - Interviewed 100+ managers & directors as part of an EBIT growth plan, analyzing data & implementing budget controls.
- Planned and implemented Marketing budget controls and campaign KPIs to reduce expenses and increase efficiency.
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