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Work Background
Sweet StreetsDirector Brand Management & Licensing
Jul. 2021 - Nov. 2024Beverly Hills, California, United StatesIn my role, I led the development of unique brand plans with robust licensing and go-to-market retail strategies, limited edition collections, and events for The Last Unicorn 40th Anniversary Celebration, Pip & Pop, Jennie Vee, War Toys - Nonprofit, and more design-focused brands resulting in successful brand executions. I also spearheaded the brand plan for The Last Unicorn 40th Anniversary Celebration, leading to a sell-out pop-up shop and screening at The Academy Museum, Los Angeles. Additionally, I co-managed an exhibition at Corey Helford Gallery, showcasing art inspired by The Last Unicorn for over 75 artists and ran a sold-out pop-up shop.
Nordstrom, Dillard’s & Macy’sDepartment Sales Manager
Apr. 2018 - Dec. 2024United StatesI have a proven track record of successfully managing beauty and fragrance departments at top retail stores like Nordstrom, Dillard’s, and Macy’s. At Nordstrom, I leveraged my deep product knowledge to build a loyal clientele and deliver personalized shopping experiences. I have prior history with Nordstrom for six years in the 1990's. At Dillard’s, I led a large team of 35 sales associates to drive corporate objectives and vendor goals. And at Macy’s, I excelled in operational excellence and customer service training for six individual departments while serving as the Store Manager for Macy’s Backstage where I completely revamped the 20,000 square footprint from emptying it to re-merchandising it. My work became the model for every Macy's Backstage footprint in-store or stand-alone.
Jazwares, LLCDirector of Brand Management
Jun. 2017 - Apr. 2018Plantation, Florida, United StatesIn my position, I led the development and execution of comprehensive brand strategies for key IPs like Roblox, Peppa Pig, and Nerf. By overseeing traditional marketing, PR, and brand architecture, I effectively communicated the company's message and aligned it with corporate goals, trade advertising, and trade show plans from concept to execution and marketing.
The Pokémon Company InternationalDirector of Licensing
Dec. 2014 - Dec. 2016Bellevue, Washington, United StatesAs the Director of Licensing for all countries outside of Asia at The Pokémon Company International, I spearheaded initiatives to drive retail sales growth 50%, expand licensee contracts by 122% with best-in-class product development, and target new audiences for brand expansion. My strategic vision led to closing key deals with Council of Fashion Designers of America for a capsule collection with Prabal Gurung and Build-A-Bear resulting in significant market impact. Secured, managed and executed licensee collaborations budget of $3 million.
HasbroDirector Global Integrated Marketing
Jul. 2011 - Nov. 2014Providence, Rhode Island AreaIn my role as Director Global Integrated Marketing at Hasbro in the licensing division, I spearheaded groundbreaking initiatives such as discovering a new audience for My Little Pony and creating exclusive pop-up shops and promotions. These efforts resulted in a significant 50% increase in global sales revenue while working with a budget of $65,000. Additionally, I led the Monopoly Fashion Show for NY Fashion Week 2012, generating customized style guides and boosting sales 75%.
NickelodeonDirector Marketing Creative Services
Jan. 2008 - Jul. 2011New York, New York, United StatesAs Director Marketing Creative Services at Nickelodeon, I led the development of global creative strategies for consumer products, collaborated with creative teams on product development, and executed retail promotions for SpongeBob’s 10th Anniversary. I was promoted from Director of Global Marketing within six months due to my dedication and results-driven approach.
VIZ MediaDirector of Brand Management
Apr. 2004 - Sep. 2006San Francisco, California, United StatesIn my role as Director of Brand Management at VIZ Media, I spearheaded the brand plans, licensing strategies, and retail promotions for the startup of Shogakugan Productions in the U.S. Additionally, I played a pivotal role in creating the brand identity for VIZ Media post-merger, launching Naruto on Cartoon Network, and building a successful toy line with Mattel. One of my key achievements was creating an impactful street marketing campaign for the Naruto launch, which led to a doubling of the budget and impressed CNE.
The Walt Disney CompanySenior Marketing Manager
Sep. 2000 - Apr. 2004Burbank, California, United StatesIn my role as a Senior Marketing Manager at The Walt Disney Company, I managed film presentations for various Disney entities, collaborated with licensed categories for global pitches, and presented at retail roadshows for major retailers. I also worked closely with the legal team on international intellectual property management, specializing in trademark and copyright law by class and by country.
FCB Global, Davis Elen AdvertisingManagement Supervisor
Feb. 1995 - Aug. 2000Los Angeles, California, United StatesManaged national Taco Bell and McDonald’s accounts for franchisees, aligning with corporate initiatives. Created and implemented local promotions to drive a 30-50% increase in traffic and sales. Planned weekly promotions and advertising across all platforms with localized knowledge. Expert media planner.
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