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Work Background
Facility Maintenance InnovationsFounder & Innovator / Chief Executive Officer / Product Strategist
Jan. 2024Details to be unveiled soon.
Citra-Shield Cleaning SystemsGrowth Strategist, Distribution, Sales, Operations
Oct. 2022 - Jan. 2024Presently leading the B2B Marketing, Sales, Distribution, and Key Account Strategy for the first innovation in exterior organic growth stain removal, OUTDOOR CLEANER by Citra-Shield. Citra-Shield manufactures OUTDOOR CLEANER, a simple name for a very complex product. Replacing Pressure Washing and Soft Washing (Caustics), the premiere product is applied in one application, with no prework, scrubbing, or post-clean-up. This is a game-changer versus traditional systems; the process uses 25x LESS water and reduces labor by 60%. This proprietary blend of non-caustic disinfectants is applied to all surfaces, then the wetting agents and surfactants remain, working their way into the root. This process kills the biological growth over time, then moisture, dew, rain, wind, and the sun work in concert to wash stains away, leaving everything treated looking like new. Regular application, the timing depending on geography, ensures that those ugly stains never reoccur. We are adding distribution, partnerships, private labels, branding, key accounts, and applicators. Reach out to learn more.
Gold Eagle CompanyVice President of Private Brands and OEM
Aug. 2018 - Jul. 2022Greater Chicago AreaGold Eagle is the leader in designing and manufacturing fuel additives, surface cleaners, lubricants, detergents, and industrial fluids. With internationally recognized brands like Sta-Bil, HEET, and 303, our Private Brand Solution team utilizes our existing, proven expertise and offer these and similar products under a private label program for companies seeking to grow into new verticals. Gold Eagle Private Label solutions provide the entire CPG experience for companies seeking to leverage their existing brand equity into chemical programs. Private Branding is the leading growth category for every established brand, and only Gold Eagle has a comprehensive toolset to guide your company from concept to profitability. https://www.motorforce.com First CRM implementation
Formalized and streamlined to expedite quoting processes to expedite speed to revenue
Created a new internal brand by combining multiple products from CPG into one heading.
Subject matter expert in creating multi-year agreements that guarantee growth and building vertically integrated teams to service those accounts
National Branding AllianceConsulting Sales, Marketing, Strategy and Distribution
May. 2017Chicago, IllinoisConsulting services drawing on twenty-five years of experience leading manufacturing and distribution companies to maximize earnings through increasing profitable sales via an expanded share of wallet, and introduction of new products into existing verticals. The driver of decisions is based on data analytics and industry trends guiding mid-market manufacturers and distributors in the B2B space. Create strategic alliances, identify acquisition targets, and manage the pipeline of national accounts. Expertise includes the creation of the business plan, S&OP, HR, strategy, strategic accounts, implementation, SEO, Group Alliances, and recognizing new revenue in existing verticals. Chemicals, Equipment, automotive Fluids, Packaging, Safety, Wholesale, GPO, Food Service. Data Analytics Drive Revenue, Acquisitions, Segmentation, and Profit.
AFFLINKVP of Sales, Operations and Business Development
May. 2015 - May. 2017Greater Chicago AreaAFFLINK connects more than 200 OEM manufactures of facility maintenance, packaging, safety, office, and MRO solutions with nearly 300 independent distribution companies to offer expert procurement management and drive efficiencies through expertise in Supply Chain Solutions. Reporting to CEO, member of Executive Leadership Team and Private Equity Ownership (Blackmore Partners), I led the reorganization of the sales, operations and customer service teams to their first EBITDA Goal attainment of $9.25M on top line sales of $600M, for the first time since 2007; year ending 6/30/2017. -Realigned sales force resulting in a reduction of 8% of operational budget of $9.6M to $8.8M by implementing targeted marketing protocols that kept sales force in concentrated areas for longer periods and implemented SalesForce.com as tool for new accounting, time allocation, and KPI attainment measurement.
-Direct Contributor, added the largest consortium (30) of independent distributors, contributing $200M in top line sales by adding their product mix of office supplies onto our portfolio and creating private brand.
-Implemented Lean Principles, with Supply Chain Solutions in customer manufacturing operations resulting in over $120M in new revenue in aerospace, automotive, and consumer durable goods. -Formed alliance with top seven manufacturers and top seventy-five distributors in pursuing new $100K+ accounts resulting in 9 new accounts with over $14.5M in annual spend and zero increase in expenses in the first 9 months.
-Implemented VMI, Vendor Managed Inventory, system at fourteen location global aerospace manufacturer that resulted in $7M in additional sales in one year and reduced customers costs by over $500K.
NISSCO, LLCPresident, CEO
Feb. 2004 - May. 2015Dulles, VAGrew distributor base from 87 in 2004 to 225 in 2015. Diversified distributor and manufacturing portfolio into safety, MRO, office products, food service, packaging, chemicals, office products, and business consumables. Enlarged supplier portfolio from 40 in 2004 to 85 in 2015; enhanced the company top line income and the bottom line by a factor of eight. Annually negotiated over 30 contracts, over $500M in annual volume and produced a 2% - 12% purchasing advantage for distributor members based on commodity. Launched and SEO and a web design company to deliver services to distributor and supplier customers at a reduced cost to market and had services provided to NISSCO for free, exiting in 2014. Few core functional areas include:
• Successfully grew income from $85M to over $400M during 2004 to 2014.
• Professionally acquired over $150M volume’s competitor group and 26 distributors, acquisitions.
• Supervised national account program $100M annual volume.
• Proficiently introduced Buying Groups 101 at over 100 distributors and suppliers, and recognized educator, training.
• Complete P&L, budgeting, CRM, board relations, HR, national accounts, direct contributor, sales management, operations, finance, compensation, business planning, event management, and all C-Level activities.
• Handled several program launches over ten years which resulted in the growth from $85M to $400M.
• Expanded distributor membership from 87 in 2004 to 225 in 2015 net by combining direct purchases onto a single platform and negotiated on the total spend with the manufacturers, which grew sales from $85M in 2004 to over $400M in 2015.
Amano Pioneer EclipseManager, Business Development
Feb. 2003 - Feb. 2004One year contract, project management, launched nine pieces of soft floor care equipment. Purchasing, product development, merchandising, leader of national launch.
Nilfisk-AdvanceSenior Division Manager
Jun. 1997 - Feb. 2003In six years I was promoted four times. Regional Manager $45MM in volume, National Account Management, $150MM portfolio, Division Manager with seven direct reports $215MM in distributor sales and Senior Division Manager, $600MM in distributor volume. Budgeting, training, operations, building staff, distributor development.
MBI DistributingOwner of Start-Up Distributor
Jun. 1991 - Jun. 1997Green field startup of cleaning supply, MRO, packaging, safety and food service products. Built revenue to $8MM from zero, exited with sale in 1997.
Walton-MarchRegional Manager Midwest
Aug. 1987 - Jun. 1991Direct sales of cleaning chemicals and ice melting compounds to strategic accounts and distributors.
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